Overview

Tapcart provides a mobile ecommerce platform that allows brands to create personalized mobile apps without needing any coding skills. The platform includes a user-friendly drag-and-drop design tool, enabling businesses to customize their apps to fit their brand's needs. Tapcart focuses on helping online retailers enhance their mobile presence and increase sales through features like interactive push notifications and real-time communication with customers. Unlike many competitors, Tapcart specifically targets small to medium-sized online retailers, offering a subscription-based model with tiered pricing plans that cater to different levels of features and integrations. The company's goal is to improve customer engagement and streamline the mobile shopping experience, providing fast checkout processes and real-time analytics to help retailers understand their performance.

Simplify's Take

What believers are saying

• Mobile commerce is expected to account for 73% of total e-commerce sales by 2021.
• 5G technology enhances mobile app performance, benefiting Tapcart's offerings.
• Shopify's expanding market share increases Tapcart's potential customer base.

What critics are saying

• Increased competition from platforms like Plobal Apps and Vajro could dilute market share.
• Frequent updates due to evolving mobile OS may increase operational costs.
• Consumer privacy regulations like GDPR could impact data-driven marketing strategies.

What makes Tapcart unique

• Tapcart offers a no-code platform for creating custom mobile apps for Shopify stores.
• The platform features an intuitive drag-and-drop design tool for app customization.
• Tapcart provides real-time analytics and push notifications to enhance customer engagement.

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Funding

Total Funding

$67.3M

Above

Industry Average

Funded Over

4 Rounds

$50,000,000

Series B

Jun 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$50M

$65M

$100M

View all funding stages