Tapcart

Tapcart

No-code mobile ecommerce app builder

Overview

Tapcart is a mobile ecommerce platform that lets brands build custom mobile apps without coding. It uses a drag-and-drop design tool to customize apps and offers features like fast checkout, real-time analytics, and integrations with existing ecommerce plugins. Push notifications and real-time communication help brands engage customers and drive sales. The service is sold on a subscription model with tiered plans, targeting small- to mid-sized online retailers that want a strong mobile shopping experience. Compared with competitors, Tapcart focuses on easy no-code creation of ecommerce mobile apps with built-in engagement tools and seamless integrations, differentiating itself through its SMB focus, real-time analytics, and fast checkout experiences. The goal is to help online retailers increase customer engagement and sales by providing a simple, scalable way to offer a high-quality mobile shopping app.

About Tapcart

Simplify's Rating
Why Tapcart is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$69.1M

Headquarters

Santa Monica, California

Founded

2017

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Simplify's Take

What believers are saying

  • Princess Polly reported triple-digit revenue growth after Tapcart AI push notifications in June 2026.
  • Credo Beauty said Tapcart AI drove 3.5x conversion rates and doubled recovered revenue May 13, 2026.
  • Tapcart status showed all systems operational in late July 2026, reducing reliability concerns.

What critics are saying

  • Shopify-only dependency traps Tapcart if merchants standardize on other commerce stacks.
  • Competitors like Appbrew, MobiLoud, Shopney, and Vajro undercut Tapcart on price.
  • Mass layoffs reported in 2024 reviews signal execution risk if growth stalls.

What makes Tapcart unique

  • Tapcart AI launched April 1, 2026, personalizing campaigns, recommendations, and journeys.
  • Tapcart integrates natively with Shopify, Klaviyo, Recharge, Yotpo, Gorgias, and Nosto.
  • Tapcart powers branded iOS and Android apps without developer work for Shopify merchants.

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Funding

Total Funding

$69.1M

Above

Industry Average

Funded Over

6 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Tapcart
$65M
Substack
$100M
ClickUp

Benefits

401k & stock options

Medical eligible first of the month

Dental & vision eligible immediately

Unlimited PTO & 11 paid company holidays

Brand new Macbook Pro & home office setup

$250 a month wellness stipend

Monthly happy hours, company-wide offsite events

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
TechCrunch
Jun 28th, 2021
Tapcart, a ‘Shopify for mobile apps,’ raises a $50 million Series B

Shopify changed the e-commerce landscape by making it easier for merchants to set up their websites both quickly and affordably. A startup called Tapcart is now doing the same for mobile commerce.

Finsmes
May 19th, 2020
Tapcart Raises $10M in Series A Funding - FinSMEs

Tapcart, a Santa Monica, Calif.-based leader mobile commerce company, secured an additional $10M in funding

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