The Real Deal

The Real Deal

Real estate news, analysis, and events

Overview

The Real Deal is a real estate news outlet that serves professionals and investors by providing current news, in-depth reports, and market insights. It delivers its content through articles and analyses on its platform and supports industry networking by hosting events such as the LA Real Estate Forum and the Golf Classic. Revenue comes from advertising, sponsorships, and selling tickets to these events. The company stands out through its high-quality journalism, evidenced by more than 50 editorial awards including the General Excellence award from the Society of Business Writers and Editors, and by combining strong reporting with events that connect industry players. Its goal is to be a trusted, primary source of real estate news and a premier venue for networking among real estate professionals and investors.

Significant Headcount Growth

About The Real Deal

Simplify's Rating
Why The Real Deal is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Real Estate

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2003

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Simplify's Take

What believers are saying

  • Policy Pro monetizes Albany and City Hall tracking with daily newsletters and subscriptions.
  • TRD ranked among Quantcast's 300-most visited sites, reaching millions daily in 2026.
  • The Real Deal expanded hiring in 2026, including a Miami reporter and deputy editor.

What critics are saying

  • Policy Pro depends on New York regulation demand; a weak Albany cycle hurts renewals.
  • TRD's event revenue concentrates in New York and Miami, exposing calendars to disruption.
  • Bisnow keeps winning NAREE awards in 2026, pressuring TRD's audience and advertiser share.

What makes The Real Deal unique

  • TRD Policy Pro launched July 13, 2026, bundling newsroom, legislative tracking, and database.
  • June 2026 NAREE awards gave TRD eleven wins, including Best Website.
  • TRD events draw 6,000 attendees at Miami Forum 2026 and 3,000-plus in NYC.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

23%

1 year growth

23%

2 year growth

23%
PR Newswire
Jul 14th, 2026
The Real Deal launches TRD Policy Pro to track politics' influence on New York real estate

The Real Deal has officially launched TRD Policy Pro, an intelligence platform tracking government policy's impact on New York real estate. The newsroom-powered tool offers subscribers daily newsletters, legislative tracking, and a searchable database of bills and regulations. The platform targets professionals including developers, attorneys, lenders, and lobbyists navigating increasingly complex legislation affecting rent regulation, zoning, and taxation. Users can track specific bills and receive notifications about changes. Policy Pro initially focuses on New York City and New York State, with plans to expand to other regions. The service includes access to The Real Deal's news content, analysis, and exclusive events. Founded in 2003, The Real Deal is the largest national source for real estate news in the US.

Talking Biz News
May 26th, 2026
The Real Deal hires Elshahawy as a Miami reporter.

The Real Deal hires Elshahawy as a Miami reporter. May 26, 2026. Posted by chris roush. Real estate news organization The Real Deal has hired Eman Elshahawy as a reporter in Miami. She has been at The South Florida Business Journal for the past five years, most recently as banking and finance reporter. She was also a digital producer and a data reporter. As data reporter, Elshahawy also worked at The Miami Times. Elshahawy is a graduate of University of Florida's journalism and communications program.

Talking Biz News
Aug 5th, 2025
The Real Deal taps Cranley as deputy ME

Ellen Cranley has been named deputy managing editor at The Real Deal, a real estate publication.

The Real Deal
Mar 7th, 2025
The Real Deal's Leadership Unveils Bold Vision for 2025 NYC Forum

On May 7, The Real Deal will bring over 3,000 of the most influential figures in real estate, finance, and development together at the Metropolitan Pavilion for our annual NYC Forum to discuss and decide the future course of the nation's biggest real estate market.

The Real Deal
Jan 18th, 2025
Ringing in 2025 at REBNY

That's according to one of my colleagues from The Real Deal's sales team on Thursday night as Real Deal LLC swilled champagne at the annual REBNY Gala.

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