T

TheSoul Group

Creator platform for content and talent

Overview

TheSoul Group is a creator business platform focused on the creator economy, handling digital content production, talent management, and creator services. It operates through its own studios and agencies, producing content and managing creators as well as partnering with global brands for content creation and social media strategy. The company grows through acquisitions (Mediacube, Underscore Talent) and the acceleration of Shorthand Studios, building an integrated ecosystem across Europe and the United States. Its goal is to expand the reach and impact of creators and brands by providing a platform and services that simplify content creation, talent management, and strategic social media initiatives at scale.

Work here?Claim your company

About TheSoul Group

Simplify's Rating
Why TheSoul Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Limassol Municipality, Cyprus

Founded

2004

Get referred to TheSoul Group

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026 OTT Studio and July 2026 Sports Studio deals expand monetizable inventory.
  • Mediacube adds recurring creator-finance revenue beyond ad views and platform-dependent CPMs.
  • LinkedIn shows 1,001-5,000 employees, signaling operational scale for more partnerships.

What critics are saying

  • YouTube algorithm changes can collapse traffic for 5-Minute Crafts and 123 GO!
  • Competitors like Sports Studio and OTT Studio increasingly rent TheSoul's distribution layer.
  • If social-platform monetization weakens, TheSoul's content-farm engine loses its core economics.

What makes TheSoul Group unique

  • 5-Minute Crafts and Bright Side reach 400M+ followers and 8,000 long-form episodes.
  • TheSoul Group spans media, creator services, and fintech through Mediacube and Underscore Talent.
  • June 17, 2026 OTT Studio partnership proves YouTube-to-CTV distribution expertise.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Professional Development Budget
  • Performance Bonus

Company News

Presswire
Oct 5th, 2026
TheSoul Group and ShortsTV bring award-winning short films to youtube.

TheSoul Group and ShortsTV bring award-winning short films to youtube. * The Partnership Brings ShortsTV's Award-Winning online Short Film Catalogue to a Global Audience [PRESSWIRE] London, UK - October 6th, 2026 - TheSoul Group, the leading creator business platform and one of the world's most viewed digital entertainment companies, today announced a new partnership with ShortsTV (Shorts International Ltd), the world's leading brand for short films, to launch two new YouTube channels, ShortsTV Pulse and ShortsTV Drama, bringing key titles from ShortsTV's catalogue of short films to a global audience. This partnership is designed to create the leading online home for short movies and short movie-making from all territories across the internet. It will focus initially on a dedicated strategy for YouTube for ShortsTV's online catalogue of nearly 1,900 short films, including numerous Academy Award-nominated and winning titles. ShortsTV Pulse will feature a rotating slate of action, comedy and animated short films, while ShortsTV Drama will be dedicated to dramatic storytelling, together giving ShortsTV's full range of short-form content a home built for YouTube's global audience. ShortsTV Pulse will launch first, with ShortsTV Drama set to launch before the end of the year as the partnership expands. ShortsTV is the first and most popular worldwide channel and TV network dedicated to short films, available via cable and satellite TV in over 130 million homes across the US, India and Europe. With over 13,000 titles, ShortsTV has the world's largest catalogue of quality short film offerings, including award-winning and star-studded live action, animated and documentary shorts, and presented the Oscar Nominated Short Film releases for 20 years. "Viewing behavior for premium movies and short films continues to evolve rapidly, particularly as audiences increasingly discover premium entertainment through YouTube and consume it on their TV devices" said Victor Potrel, Executive of External Strategy at TheSoul Group. "This partnership combines ShortsTV's exceptional, award-winning catalog of short films with TheSoul Group's expertise in audience development, monetisation, and platform optimisation. Together, ShortsTV Pulse and ShortsTV Drama will bring short-form storytelling to millions of new viewers on YouTube." "For over two decades, ShortsTV has championed the short film as a serious art form, bringing dedicated TV networks around the world, creating theatrical releases of the Oscar nominated short films to our own streaming app," said Carter Pilcher, Chief Executive of ShortsTV. "TheSoul Group brings sophisticated operational capabilities, deep platform expertise, and proven audience engagement strategies that make them an ideal partner as we work together to create an online center for the world's best short films on YouTube. This is very exciting - and it's just the beginning!" ShortsTV Pulse and ShortsTV Drama are the two dedicated YouTube channels bringing ShortsTV's catalogue to audiences worldwide. ShortsTV Pulse is available now on YouTube at youtube.com/@ShortsTVPulse. ShortsTV Drama will launch on a separate channel later this year, with further details to be announced closer to launch. About TheSoul Group TheSoul Group (formerly TheSoul Publishing) is a leading creator business platform positioned at the center of the creator industry. Focused on digital content production, talent management, and creator financial services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the launch of TheSoul Media division. TheSoul Media's creative agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, generating over a hundred billion social media views monthly across its portfolio of entertainment brands and creators. The company continues to redefine how creators, brands, and audiences connect in the digital-first era. For more information, visit https://thesoul.group. About ShortsTV ShortsTV is the first and most popular worldwide channel and network dedicated to short films. The channel is available in over 130 million homes across the US, India and Europe. With over 13,000 titles, ShortsTV has the world's largest catalogue of quality short film offerings, including award-winning and star-studded live action, animated and documentary shorts. From content offerings and various distribution/licensing deals to presenting the Oscar Nominated Short Film releases for 20 years, ShortsTV seeks to amplify the voices of filmmakers around the world. As the leading advocate for short filmmakers globally, ShortsTV is also proud to be the initial and vital steppingstone for short film creators at the beginning of the content development funnel. ShortsTV is owned by Shorts International Ltd, is headquartered in London, England, and is represented in the US by Shorts Entertainment Networks, a wholly owned subsidiary located in Los Angeles. The company is led by Chief Executive Carter Pilcher and is majority owned by Shorts Entertainment Holdings, with AMC Networks a significant minority shareholder. Media Contacts: TheSoul Group Press Office: [email protected] ShortsTV Press Office: [email protected]

4rfv
Oct 5th, 2026
TheSoul Group partners with ShortsTV.

TheSoul Group partners with ShortsTV. TheSoul Group, a creator business platform and digital entertainment company, has partnered with ShortsTV (Shorts International Ltd) to launch two new YouTube channels featuring short films from ShortsTV's catalogue. The partnership will see the launch of ShortsTV Pulse and ShortsTV Drama, bringing a selection of ShortsTV's short-film catalogue to YouTube audiences worldwide. The companies said the partnership aims to create a leading online destination for short movies and short-film making from across the globe. The initial focus will be on developing a dedicated YouTube strategy around ShortsTV's online catalogue of nearly 1,900 short films, which includes numerous Academy Award-nominated and winning titles. ShortsTV Pulse will feature a rotating selection of action, comedy and animated short films, while ShortsTV Drama will focus on dramatic storytelling. Together, the channels are intended to give ShortsTV's range of short-form content a dedicated presence on YouTube. ShortsTV Pulse will launch first, with ShortsTV Drama scheduled to follow before the end of the year as the partnership expands. ShortsTV is a global channel and television network dedicated to short films, with distribution via cable and satellite television reaching more than 130 million homes across the US, India and Europe. The company has a catalogue of more than 13,000 titles spanning live action, animation and documentary shorts, including award-winning productions and films featuring established talent. ShortsTV has also presented the Oscar Nominated Short Films for 20 years. The new YouTube partnership will provide an additional digital platform for ShortsTV's short-film catalogue, while giving filmmakers and audiences a dedicated destination for short-form cinema. Top broadcast news stories. 05/10/2026 TheSoul Group, a creator business platform and digital entertainment company, has partnered with ShortsTV (Shorts International Ltd) to launch two new 05/10/2026 Dolby Laboratories (NYSE: DLB) has announced significant upgrades to Dolby OptiView, its live sports platform, ahead of IBC 2026. The release introduc 05/10/2026 Canadian outside broadcast specialist Mesh Broadcast Services has equipped its flagship Eclipse mobile unit with a 36-fader Calrec Argo M mixing 05/10/2026 Irish independent production company BiggerStage has appointed global finance and entertainment executive Leda Connaughton-Deeny as its new Chief Fina 05/10/2026 LITE has unveiled a nationwide announcer search, opening the door for Malaysians aged 40 and over to step behind the microphone and showcase their abi 05/10/2026 Marking three decades of serving Malaysian households, Astro has introduced the Astro Family Internship Programme, a dedicated scheme available only t 05/10/2026 A specialist helicopter operation has fitted a replacement television antenna at Arqiva's Sudbury transmitting station in Suffolk as part of a signifi 05/10/2026 Eastern Acoustic Works (EAW) has appointed Image Marketing as its newest manufacturers' representative, tasked with supporting Guitar Center's GC Pro 05/10/2026 Cobalt Digital has collected two Best of Show accolades at IBC, with TV Tech and TVB Europe each recognising products from the company's PACIFIC compr 05/10/2026 Sphere Entertainment Co. and Disguise, a global leader in visual technology for live events, location-based entertainment and virtual production, have

Media Play News
Jun 17th, 2026
TheSoul Group, OTT Studio partner to distribute content across social media.

TheSoul Group, OTT Studio partner to distribute content across social media. June 17, 2026 TheSoul Group, a digital entertainment company, June 17 announced a partnership with OTT Studio to distribute long-form entertainment content across YouTube and other social media platforms. The agreement will focus on expanding audience reach and monetization opportunities for OTT Studio's catalog of films, series, documentaries and other programming through a comprehensive YouTube-focused distribution strategy. The partnership will include OTT Studio's brands Free Movies Plus and Christmas Plus, extending these connected-TV platforms onto YouTube. "We believe content owners today need far more than simple digital uploads," said James Patrick, co-founder of OTT Studio. "TheSoul Group brings sophisticated operational capabilities, deep platform expertise, and proven audience engagement strategies that make them an ideal partner as we continue expanding the reach and value of our streaming brands' catalogues across YouTube and social video ecosystems." The initial rollout will feature a range of content genres, including action, drama, romance, documentary, comedy, and horror titles optimized for growing connected-TV and YouTube audiences. OTT Studio operates more than 30 video networks and FAST channels spanning movies, television, kids programming, music, sports and seasonal entertainment. Across its brands and networks, OTT Studio has generated more than 20 million organic connected TV installs. "Long-form viewing behavior continues to evolve rapidly, particularly as audiences increasingly consume premium entertainment through YouTube on connected TVs," said Victor Potrel, executive of external strategy at TheSoul Group. "Premium content libraries have tremendous untapped value beyond traditional streaming distribution," added Jonathan Shrank, VP of streaming and content partnerships at TheSoul Group. * YouTube Readying Third-Party OTT Video Platform Google-owned YouTube is reportedly looking to borrow a page from the Amazon Channels playbook with a new platform featuring third-party subscription streaming video services. Amazon launched Channels in 2015 featuring direct access to services such as HBO Now, Dove Channel,... * Streaming Trade Group OTT.X Announces 10 New Members OTT.X, the trade group for streamers, has announced 10 new members, including Chicken Soup for the Soul, which owns and operates a variety of ad-supported and subscription-based VOD networks including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. Chicken... * YouTube Re-Thinking Original Content? Apple may be all in chasing Netflix, Amazon Prime Video and Hulu with original content and enhanced distribution, but tech rival YouTube appears to be retreating from the game. The Google-owned social video behemoth reportedly has shuttered production of sci-fi... * Lionsgate's Studio L Digital Content Arm Announces Slate Lionsgate Feb. 22 announced the first slate of feature films from its digital content business branded Studio L. The studio's initial slate is scheduled for release this spring. "Each project reflects Studio L's focus on content targeting millennial audiences in...

NetInfluencer
Aug 15th, 2025
TheSoul Publishing Launches SHRT App, Bringing Bite-sized Vertical Dramas To Mobile Users

TheSoul Publishing, in partnership with mobile technology company Playkot, has officially launched SHRT, a mobile application dedicated to premium vertical drama content.

Refresh Miami
Feb 28th, 2025
8+ Things To Know In #Miamitech: Big Tech Company Moving To Miami, Plus News About Black-Owned Businesses, Pudgy Penguins, Superlogic, Aerialoop & More

1Varonis, which employs 2,400, moves HQ to MiamiVaronis, a publicly traded data security company recently based in New York, has moved its headquarters to Miami, the South Florida Business Journal reported.The company will be housed in 17,900 square feet of space on the entire 11th floor of the 28-story 801 Brickell in Miami’s Brickell Financial District, and the office is still being built out. The company stated in a Feb. 6 filing to the Securities and Exchange Commission that the relocation would take place in the first quarter, however.Founded in 2004, Varonis employs 2,400 people worldwide. It provides software to clients that automatically find, fix, and alert on security issues involving their data, whether that information is on the cloud, in SaaS applications, on the premises or a hybrid of “on-prem” and cloud. Read more here.2Miami ranks high for number of black-owned businessesThe Miami metro area has the 4th highest numberof Black-owned businesses in the country, according to a study by LendingTree. The Miami metro area has 9,161 Black-owned ventures, making up about 5% of the region’s businesses

Recently Posted Jobs

Sign up to get curated job recommendations

TheSoul Group is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs