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Overview
TheSoul Group is a creator business platform focused on the creator economy, handling digital content production, talent management, and creator services. It operates through its own studios and agencies, producing content and managing creators as well as partnering with global brands for content creation and social media strategy. The company grows through acquisitions (Mediacube, Underscore Talent) and the acceleration of Shorthand Studios, building an integrated ecosystem across Europe and the United States. Its goal is to expand the reach and impact of creators and brands by providing a platform and services that simplify content creation, talent management, and strategic social media initiatives at scale.
About TheSoul Group
Industries
Consulting
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Limassol Municipality, Cyprus
Founded
2004
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Simplify's Take
What believers are saying
- June 11, 2026 Mediacube acquisition deepens recurring creator-finance revenue beyond ad views.
- OTT Studio partnership broadens inventory into films, series, and documentaries across YouTube.
- TheSoul’s Cyprus base and global studios support low-cost production and international scaling.
What critics are saying
- YouTube algorithm and monetization changes can crush 100B monthly views overnight.
- June 2026 misinformation allegations around Bright Side damage brand safety and advertiser demand.
- Mediacube integration and three-business complexity can distract management and slow execution.
What makes TheSoul Group unique
- 100B monthly views across 60 platforms give TheSoul unmatched distribution leverage.
- June 2026 Mediacube ownership adds creator payments and talent management to content production.
- June 17, 2026 OTT Studio deal expands TheSoul into long-form CTV monetization.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Performance Bonus
Company News
TheSoul Group, OTT Studio partner to distribute content across social media. June 17, 2026 TheSoul Group, a digital entertainment company, June 17 announced a partnership with OTT Studio to distribute long-form entertainment content across YouTube and other social media platforms. The agreement will focus on expanding audience reach and monetization opportunities for OTT Studio's catalog of films, series, documentaries and other programming through a comprehensive YouTube-focused distribution strategy. The partnership will include OTT Studio's brands Free Movies Plus and Christmas Plus, extending these connected-TV platforms onto YouTube. "We believe content owners today need far more than simple digital uploads," said James Patrick, co-founder of OTT Studio. "TheSoul Group brings sophisticated operational capabilities, deep platform expertise, and proven audience engagement strategies that make them an ideal partner as we continue expanding the reach and value of our streaming brands' catalogues across YouTube and social video ecosystems." The initial rollout will feature a range of content genres, including action, drama, romance, documentary, comedy, and horror titles optimized for growing connected-TV and YouTube audiences. OTT Studio operates more than 30 video networks and FAST channels spanning movies, television, kids programming, music, sports and seasonal entertainment. Across its brands and networks, OTT Studio has generated more than 20 million organic connected TV installs. "Long-form viewing behavior continues to evolve rapidly, particularly as audiences increasingly consume premium entertainment through YouTube on connected TVs," said Victor Potrel, executive of external strategy at TheSoul Group. "Premium content libraries have tremendous untapped value beyond traditional streaming distribution," added Jonathan Shrank, VP of streaming and content partnerships at TheSoul Group. * YouTube Readying Third-Party OTT Video Platform Google-owned YouTube is reportedly looking to borrow a page from the Amazon Channels playbook with a new platform featuring third-party subscription streaming video services. Amazon launched Channels in 2015 featuring direct access to services such as HBO Now, Dove Channel,... * Streaming Trade Group OTT.X Announces 10 New Members OTT.X, the trade group for streamers, has announced 10 new members, including Chicken Soup for the Soul, which owns and operates a variety of ad-supported and subscription-based VOD networks including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. Chicken... * YouTube Re-Thinking Original Content? Apple may be all in chasing Netflix, Amazon Prime Video and Hulu with original content and enhanced distribution, but tech rival YouTube appears to be retreating from the game. The Google-owned social video behemoth reportedly has shuttered production of sci-fi... * Lionsgate's Studio L Digital Content Arm Announces Slate Lionsgate Feb. 22 announced the first slate of feature films from its digital content business branded Studio L. The studio's initial slate is scheduled for release this spring. "Each project reflects Studio L's focus on content targeting millennial audiences in...
TheSoul Publishing, in partnership with mobile technology company Playkot, has officially launched SHRT, a mobile application dedicated to premium vertical drama content.
1Varonis, which employs 2,400, moves HQ to MiamiVaronis, a publicly traded data security company recently based in New York, has moved its headquarters to Miami, the South Florida Business Journal reported.The company will be housed in 17,900 square feet of space on the entire 11th floor of the 28-story 801 Brickell in Miami’s Brickell Financial District, and the office is still being built out. The company stated in a Feb. 6 filing to the Securities and Exchange Commission that the relocation would take place in the first quarter, however.Founded in 2004, Varonis employs 2,400 people worldwide. It provides software to clients that automatically find, fix, and alert on security issues involving their data, whether that information is on the cloud, in SaaS applications, on the premises or a hybrid of “on-prem” and cloud. Read more here.2Miami ranks high for number of black-owned businessesThe Miami metro area has the 4th highest numberof Black-owned businesses in the country, according to a study by LendingTree. The Miami metro area has 9,161 Black-owned ventures, making up about 5% of the region’s businesses
TheSoul Publishing, a Cyprus-based media holding, acquired a controlling stake in Belarusian company Mediacube, a certified partner of YouTube and Meta. The deal was announced by TheSoul's CEO Artur Mamedov and Mediacube's CEO Mikhail Bychenok. Previously, Zubr Capital, a private investment firm with Belarusian roots, held a minority stake in Mediacube, valued between $3.5 million and $10 million for a 25-40% share. The acquisition aligns with TheSoul's strategy to enhance its multi-platform ecosystem.
This acquisition represents another step in TheSoul Publishing's ongoing strategy to develop an integrated multi-platform creator ecosystem.
TheSoul Group is Hiring for 3 Jobs on Simplify!
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About TheSoul Group
Industries
Consulting
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Limassol Municipality, Cyprus
Founded
2004
TheSoul Group is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today