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Thingtrax

SaaS platform for real-time manufacturing performance

Overview

Thingtrax provides a SaaS platform that connects IoT sensors, AI, computer vision, and cloud analytics to monitor manufacturing in real time. It works by deploying sensors on the shop floor, streaming data to the cloud, and using AI and Vision AI to analyze equipment health, throughput, and worker activity, with a real-time dashboard and a collaboration suite. The platform’s end-to-end scope across machines, processes, and people, plus fast deployment and strong partnerships (Microsoft preferred partner, Intel Edge AI partner), sets it apart from narrower solutions. Its goal is to help manufacturers boost efficiency, cut costs, reduce waste, and sustain continuous improvement across the enterprise.

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About Thingtrax

Simplify's Rating
Why Thingtrax is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsIndustrial & ManufacturingEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Seed

Total Funding

$9.2M

Headquarters

London, United Kingdom

Founded

2015

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Simplify's take

What believers are saying

  • Thingtrax's 2026 website positions it as a full-stack Vision AI platform.
  • GS1 listing and food-manufacturer focus support a practical wedge into regulated factories.
  • 2023 funding and 2025 valuation show investors still backed expansion into automation.

What critics are saying

  • Limited public traction signals versus Tulip and MachineMetrics expose weak category leadership.
  • Thingtrax's last priced round was January 2025, signaling constrained financing runway.
  • Food-manufacturing focus and small scale increase existential risk if one anchor customer churns.

What makes Thingtrax unique

  • Thingtrax combines OEE software with Vision AI for label and QR validation.
  • Its factory-floor platform triggers physical responses, not just dashboards, cutting waste and mislabelling.
  • GS1 recognized Thingtrax in 2026 for AI-powered manufacturing inspection workflows.

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Funding

Total Funding

$9.2M

Below

Industry Average

Funded Over

5 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$5.6M

Benefits

  • Health Insurance
  • Gym Membership
  • Paid Holidays
  • Performance Bonus
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

-2%

1 year growth

-3%

2 year growth

1%
TechWriteable
Oct 27th, 2023
ThingTrax Review: Features, Integration and Pricing 2023

So far, ThingTrax has partnered with various reputable companies such as Berry, Carclo, Silafrica, and Desch Plantpak.

PitchBook
Jul 24th, 2023
Global VC deals for july 24, 2023

Bullnet Capital and CDTI have led a €10 million investment in Wooptix, a Spanish developer of technology to capture and process the entire light spectrum.

FinSMEs
Jul 20th, 2023
Thingtrax raises £4.3M in Pre-Series A funding

Thingtrax, a London, UK-based provider of a SaaS-based manufacturing performance platform, raised £4.3M in Pre-Series A funding.

Tech Funding News
Jul 20th, 2023
Thingtrax closes £4.3M pre-Series A to supercharge intelligent manufacturing — TFN

Thingtrax, a London-based software-as-a-service manufacturing performance platform, has raised £4.3 million in a pre-Series A round. The funding will

Startup Weekly
Jul 20th, 2023
London-based IoT SaaS startup Thingtrax raises £4.3m to fuel expansion

IoT SaaS startup Thingtrax has raised £4.3 million in a Pre-Series A round co-led by Concentric, Superseed and Puma Private Equity.

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