This is Gain

This is Gain

Data-driven digital marketing and ROI optimization

Overview

Sideshow Group focuses on digital experience marketing that uses data to improve how customers interact with brands. It offers services in data insight, digital media, creative content, and brand strategy to create evidence-based experiences that drive growth. The company differentiates itself by combining a group of specialized subsidiaries—Bunnyfoot (experience design), Widerfunnel (conversion rate optimization), Reddico (SEO), and Eleven Miles (creative content)—to provide a full, integrated suite of services powered by technology and data. The goal is to help clients optimize customer interactions, achieve measurable results, and maximize return on investment through performance marketing.

Significant Headcount Growth

About This is Gain

Simplify's Rating
Why This is Gain is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Design

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Bournemouth, United Kingdom

Founded

2008

Get referred to This is Gain

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • August 2026 showed active hiring and a 650-person global footprint on LinkedIn.
  • GAIN's website updated August 5, 2026, still markets data-led growth services.
  • The Sideshow roll-up keeps adding specialist agencies, expanding cross-sell and delivery capacity.

What critics are saying

  • Serial acquisitions since 2021 create integration risk across brands, systems, and leadership.
  • Client budgets for SEO and performance marketing tighten first during campaign cutbacks.
  • AI-native marketing platforms commoditize experimentation and content, crushing margins by 2027.

What makes This is Gain unique

  • GAIN unites Creative, Conversion, Customer Science, Experience, and Performance teams across six countries.
  • Sideshow Group folded Nomensa, Reddico, Access, Catch, TRGT, and Widerfunnel into one platform.
  • GAIN won Acquia Strategic Marketing Excellence Partner of the Year – EMEA in 2025.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Disability Insurance

Life Insurance

Employee Discounts

Remote Work Options

Flexible Work Hours

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

40%

1 year growth

40%

2 year growth

40%
Mediashotz
Oct 12th, 2022
Sideshow Group acquires Nomensa as it targets growth -

Digital experience and marketing services firm Sideshow Group today announced the acquisition of strategic experience design agency Nomensa

Recently Posted Jobs

Sign up to get curated job recommendations

This is Gain is Hiring for 4 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →