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Overview
Sideshow Group focuses on digital experience marketing that uses data to improve how customers interact with brands. It offers services in data insight, digital media, creative content, and brand strategy to create evidence-based experiences that drive growth. The company differentiates itself by combining a group of specialized subsidiaries—Bunnyfoot (experience design), Widerfunnel (conversion rate optimization), Reddico (SEO), and Eleven Miles (creative content)—to provide a full, integrated suite of services powered by technology and data. The goal is to help clients optimize customer interactions, achieve measurable results, and maximize return on investment through performance marketing.
About This is Gain
Industries
Data & Analytics
Consulting
Enterprise Software
Design
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Bournemouth, United Kingdom
Founded
2008
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Simplify's Take
What believers are saying
- GAIN's updated 2026-09-11 site signals active commercial momentum and current positioning.
- The 2026-08 More2 Holdings ownership filing shows continued corporate restructuring and expansion.
- Sideshow Group's 2026 portfolio remains broad, supporting cross-sell across performance and SEO.
What critics are saying
- Agency commoditization squeezes margins when clients compare GAIN against cheaper shops.
- Waterland roll-up integration can trigger talent churn and duplicated overhead through 2027.
- If performance budgets shift to in-house teams, GAIN loses its core revenue engine.
What makes This is Gain unique
- GAIN combines CRO, paid media, SEO, and creative under one roof.
- Its updated 2026-09-11 site emphasizes data-driven testing and measurable growth.
- Waterland-backed Sideshow Group assembled specialist agencies like Reddico, Widerfunnel, and Nomensa.
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Benefits
Health Insurance
Disability Insurance
Life Insurance
Employee Discounts
Remote Work Options
Flexible Work Hours
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 40%1 year growth
↑ 40%2 year growth
↑ 40%Digital experience and marketing services firm Sideshow Group today announced the acquisition of strategic experience design agency Nomensa
This is Gain is Hiring for 2 Jobs on Simplify!
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About This is Gain
Industries
Data & Analytics
Consulting
Enterprise Software
Design
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Bournemouth, United Kingdom
Founded
2008
This is Gain is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today