Threekit provides 3D visualization and augmented reality tools for businesses to improve online product presentation. Its main offering is a real-time 3D Configurator that lets customers customize products interactively, along with virtual photography to generate lifelike product images and AR features to visualize products in a user’s environment. The platform operates on a subscription model and can be extended with custom API integrations and workflow automation. Threekit differentiates itself by delivering a combined suite of 3D configuration, AR visualization, and virtual photography in one platform, applicable across many industries, which helps online retailers reduce returns and boost sales. Its goal is to help businesses create compelling online shopping experiences that drive conversions and stay competitive in the digital economy.
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Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$68.5M
Headquarters
Chicago, Illinois
Founded
2018
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Total Funding
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Threekit launches AI-Native CPQ for manufacturing: built for the web, built for dealers, built for the AI age. From the team behind BigMachines (now Oracle CPQ) and SteelBrick (now Salesforce CPQ), a new approach to CPQ that lets reps, dealers, customers and websites quote complex products as easily as having a conversation. Threekit announced the launch of Threekit AI-Native CPQ, a configure-price-quote platform built from the ground up for AI and the way manufacturers and B2B companies sell today. Legacy CPQ was built for order entry Traditional CPQ assumes users already know the exact requirements, products, and options to complete an order. That has worked for trained expert users entering orders. It doesn't work when the buyer or seller doesn't know exactly what to order. The result is familiar: reps and dealers rely on product experts to translate customer needs into the right configuration, quotes move through multiple handoffs, and inputs like photos, voice notes, specifications and RFPs don't naturally fit into a fixed configuration flow. Also, traditional CPQ largely never made it to the web. It was built for trained internal users, not customers trying to figure out what to buy on their own. "We built the last generation of CPQ. We know exactly where it breaks," said Matt Gorniak, CEO at Threekit. "Traditional CPQ assumes you already know what to order. Most buyers and sellers actually don't. That's why manufacturers still need experts involved in so many quotes. We started over with AI at the core so a rep, a dealer or a customer can simply describe what they need and get to a valid solution. And they want it in a consumer-like AI experience: it;s easy and performs a valuable task, accurately. AI-native CPQ starts with the goal. Solve the problem first. Threekit takes a different approach. Instead of forcing the user through a predetermined path, the user tells Threekit what they're trying to accomplish. Threekit interprets the request, performs the Needs Analysis, recommends a solution and checks it against the manufacturer's products, pricing and business rules. The result is CPQ that is dynamic and conversational on the front end, while remaining governed by the company's product catalog and rules underneath. Threekit was built to make manufacturers and B2B enterprises easier to buy from, and that's important. A 2024 McKinsey B2B Pulse Survey of 4000 B2B decision makers revealed "More than half of our survey respondents say they are likely to turn elsewhere if they don't have a smooth experience across channels." CPQ that powers web leads with AI agents AI-native CPQ changes where CPQ can live. The same intelligence used by sales reps can run directly on a manufacturer's website, helping customers understand what fits their needs, configure the right product and get to a quote-ready solution through an AI sales agent. Instead of a static product catalog or lead form, the website can now do the work of a knowledgeable sales rep. One leading window and door manufacturer doubled its leads after launching a Threekit-powered buying experience on its website. CPQ for dealers and reps Dealers and sales reps don't need to start with perfect product inputs. They can give Threekit what they already have - a specification, photo, voice note, RFP or description of the project - and the system can turn that information into a valid product recommendation and quote. A leading commercial plumbing manufacturer now produces quotes four times faster using Threekit.
Threekit has launched Threekit AI-Native CPQ, a configure-price-quote platform designed for AI-driven sales processes in manufacturing and B2B sectors. Founded by the team behind BigMachines (now Oracle CPQ) and SteelBrick (now Salesforce CPQ), the platform allows sales representatives, dealers, and customers to configure complex products through conversational AI rather than predetermined paths. Unlike traditional CPQ systems built for order entry, Threekit's platform interprets user requests, performs needs analysis, and recommends solutions whilst checking against product catalogues and business rules. The system accepts various inputs including photos, voice notes, specifications, and RFPs. One window and door manufacturer doubled website leads after implementing Threekit, whilst a commercial plumbing manufacturer now produces quotes four times faster. Threekit serves over 150 companies, including Bobcat, Owens Corning, and Steelcase.
Threekit launches AI Sales Agent for manufacturers. The Threekit Sales Agent helps sellers who are overwhelmed with the complexity of selling manufactured products. It gets sellers to a proposal in seconds rather than hours and works with existing CPQ, B2B commerce, and ERP systems. CHICAGO, June 18, 2026 /PRNewswire/ - Threekit today announced the Threekit Sales Agent, built on its new native AI platform. The Agent makes guided selling effortless by digesting a wide variety of customer requirements and recommending valid configured solutions instantly. For 30 years, CPQ and ERP have been the backbone of how manufacturers quote, make and order products. But the modern seller expects something faster and more intuitive in the age of AI. The Threekit Sales Agent is the first sales tool manufacturing sellers actually love. Reps start with what they already have: notes, voice memos, photos, documents, RFPs, line drawings, competitive quotes. The Agent doesn't wait for a complete spec. It reads the customer's intent, works toward a valid quote, and takes the next step on its own - asking the rep what's missing, flagging conflicts before they become errors, and proposing the next valid configuration the rep didn't see. When requirements change mid-deal, the Agent reasons through the impact and adjusts the proposal in place. No starting over. It catches a rule violation the rep would have shipped, spots an incompatible option and recommends the fix, and keeps the deal moving toward a quote it knows is valid. Threekit Sales Agent can be deployed across direct sales, channel sales, dealer networks, websites, and ecommerce. "There's a huge gap in the Guided Selling stage that sits in front of CPQ and B2B systems on the path to a quote," said Matt Gorniak, CEO of Threekit. "There's massive demand to use AI to make complex products easier to sell. We see it directly - revenue for our AI Sales Agent has grown more than 229% in the last year." Threekits AI platform built for enterprise trust, safety, reliability, and proof: more than 10M configuration-to-quote sessions monthly, a 99.8% SLA, ISO 27001 certification, and 150 enterprise customers. Threekit's AI Sales agent has grown revenue 229% in the last year. About Threekit. Threekit helps manufacturers make complex products easier to sell. Its AI Sales Agent reasons over product data, configuration logic, visual selling, governance, and enterprise integrations to drive a deal from customer request to valid, configured proposal on its own. SOURCE Threekit
Threekit introduces AI for Building Materials, helping buyer, designers and pros identify and visualize the right products in seconds. Unveiled at the Chicago Build Expo, Threekit AI helps building materials manufacturers deliver guided, intelligent buying experiences across windows and doors, kitchen and bath, flooring and more Correction (October 29, 2025): This post originally misstated that Marvin is a Threekit customer. It has been updated to reflect the correct information. CHICAGO, Oct. 29, 2025 /PRNewswire/ - As AI reshapes how people search and make buying decisions, Threekit, today announced the launch of Threekit AI for Building Materials, an advanced AI-powered suite that transforms how professionals discover, configure and purchase complex building products. Threekit is bringing the new solution to the Chicago Build Expo, introducing intelligent guided selling and configuration capabilities to product categories that have long challenged buyers, including windows and doors, kitchen and bath, tile and flooring, counter surfaces and cabinetry. Solving Complexity in Building Product Selection Building materials are notoriously technical. Buyers, designers and even sales reps often struggle to navigate complex specifications, performance requirements and aesthetic choices. Traditional websites make this worse with bloated product pages full of filters, PDFs and jargon or minimal listings that say little beyond "Contact Sales." Threekit AI for Building Materials eliminates these barriers with a suite of AI tools that make product selection faster, simpler and smarter: * AI Discovery & Guided Selling: Users describe what they need in plain language or through visual prompts ("I want a modern, energy-efficient window with black trim") and receive relevant, configurable product options. * AI Home Vision: Upload a photo of a home or space and Threekit AI visually matches and previews compatible products like doors, windows or siding - helping customers "see it before they buy it." * AI Lead Intelligence: Automatically captures and syncs buyer intent, configuration details and preferences to CRM platforms, giving sales teams the insights they need to follow up with precision. * Product Configurator and Visualization: Enables real-time 3D visualization and customization, turning product exploration into a highly engaging, confidence-building experience. Threekit's AI technology is already delivering measurable impact across manufacturing and home improvement. Leading global brands rely on Threekit to power immersive digital experiences that convert, with some manufacturers seeing up to 56% more leads compared to standard site visitors "No matter how complex your product catalog, Threekit AI empowers buyers to get personalized recommendations in seconds and gives sales teams the confidence to close faster," said Marc Uible, Vice President at Threekit. "We're reinventing commerce for building materials with an AI experience that makes specifying and purchasing easier for everyone from homeowners to architects." Experience Threekit AI at the Chicago Build Expo Threekit will showcase the AI Suite for Building Materials live at the Chicago Build Expo, taking place October 29-30, 2025, at McCormick Place in Chicago, Illinois. They'll demonstrate how manufacturers and distributors can transform their digital product catalogs into intelligent, interactive experiences that engage designers, architects, contractors and homeowners alike. About Threekit Threekit is the leading AI-powered Visual Commerce platform, transforming how manufacturers and brands guide buyers through complex product decisions. By blending AI-driven guided selling, intelligent product configuration, and real-time visualization Threekit delivers personalized buying experiences that guide customers and accelerate revenue growth. With AI at the core, Threekit helps sales teams and customers navigate intricate product options effortlessly, ensuring the right configurations, faster decisions and more leads. Trusted by innovators like Kohler, Sloan and Fortune Brands, Threekit empowers organizations to turn their complex product catalogs into dynamic, interactive experiences that sell smarter. Learn more at www.Threekit.com and see them at the Chicago Build Expo to experience Threekit AI in action. View original content:https://www.prnewswire.com/news-releases/threekit-introduces-ai-for-building-materials-helping-buyer-designers-and-pros-identify-and-visualize-the-right-products-in-seconds-302599124.html SOURCE Threekit
Threekit introduces AI for Building Materials, helping buyer, designers and pros identify and visualize the right products in seconds. News provided by. Unveiled at the Chicago Build Expo, Threekit AI helps building materials manufacturers deliver guided, intelligent buying experiences across windows and doors, kitchen and bath, flooring and more CHICAGO, Oct. 28, 2025/PRNewswire/ - As AI reshapes how people search and make buying decisions, Threekit, today announced the launch of Threekit AI for Building Materials, an advanced AI-powered suite that transforms how professionals discover, configure and purchase complex building products. Threekit is bringing the new solution to the Chicago Build Expo, introducing intelligent guided selling and configuration capabilities to product categories that have long challenged buyers, including windows and doors, kitchen and bath, tile and flooring, counter surfaces and cabinetry. Solving Complexity in Building Product Selection Building materials are notoriously technical. Buyers, designers and even sales reps often struggle to navigate complex specifications, performance requirements and aesthetic choices. Traditional websites make this worse with bloated product pages full of filters, PDFs and jargon or minimal listings that say little beyond "Contact Sales." Threekit AI for Building Materials eliminates these barriers with a suite of AI tools that make product selection faster, simpler and smarter: * AI Discovery & Guided Selling: Users describe what they need in plain language or through visual prompts ("I want a modern, energy-efficient window with black trim") and receive relevant, configurable product options. * AI Home Vision: Upload a photo of a home or space and Threekit AI visually matches and previews compatible products like doors, windows or siding - helping customers "see it before they buy it." * AI Lead Intelligence: Automatically captures and syncs buyer intent, configuration details and preferences to CRM platforms, giving sales teams the insights they need to follow up with precision. * Product Configurator and Visualization: Enables real-time 3D visualization and customization, turning product exploration into a highly engaging, confidence-building experience. Threekit's AI technology is already delivering measurable impact across manufacturing and home improvement. Leading brands such as Kohler, Sloan, Fortune Brand and Marvin Windows rely on Threekit to power immersive digital experiences that convert, with some manufacturers seeing up to 56% more leads compared to standard site visitors "No matter how complex your product catalog, Threekit AI empowers buyers to get personalized recommendations in seconds and gives sales teams the confidence to close faster," said Marc Uible, Vice President at Threekit. "We're reinventing commerce for building materials with an AI experience that makes specifying and purchasing easier for everyone from homeowners to architects." Experience Threekit AI at the Chicago Build Expo Threekit will showcase the AI Suite for Building Materials live at the Chicago Build Expo, taking place October 29-30, 2025, at McCormick Place in Chicago, Illinois. They'll demonstrate how manufacturers and distributors can transform their digital product catalogs into intelligent, interactive experiences that engage designers, architects, contractors and homeowners alike. About Threekit Threekit is the leading AI-powered Visual Commerce platform, transforming how manufacturers and brands guide buyers through complex product decisions. By blending AI-driven guided selling, intelligent product configuration, and real-time visualization Threekit delivers personalized buying experiences that guide customers and accelerate revenue growth. With AI at the core, Threekit helps sales teams and customers navigate intricate product options effortlessly, ensuring the right configurations, faster decisions and more leads. Trusted by innovators like Kohler, Sloan, and Fortune Brands, Threekit empowers organizations to turn their complex product catalogs into dynamic, interactive experiences that sell smarter. Learn more atwww.Threekit.com and see them at the Chicago Build Expo to experience Threekit AI in action. SOURCE Threekit
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Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$68.5M
Headquarters
Chicago, Illinois
Founded
2018
Find jobs on Simplify and start your career today