Threshold 360

Threshold 360

Creates immersive 360-degree virtual tours

Overview

Threshold 360 provides a subscription-based platform for creating and delivering immersive 360-degree virtual tours across industries like real estate, healthcare, education, hospitality, and event planning. Users build and organize tours in the platform, choose from tiered pricing, and can add professional tour creation and activation services to maximize impact. The product includes tools to share tours on social media and other channels to boost visibility and engagement, driving more bookings across channels. Threshold 360 differentiates itself by combining a scalable multi-industry tour platform with optional professional services and built-in sharing features, helping clients tell compelling visual stories of their locations and reach a wider audience.

About Threshold 360

Simplify's Rating
Why Threshold 360 is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

VR & AR

Enterprise Software

Real Estate

Company Size

11-50

Company Stage

Early VC

Total Funding

$3.7M

Headquarters

Tampa, Florida

Founded

2015

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Simplify's Take

What believers are saying

  • Visit Mesa partnered with Threshold 360, showing destination-marketing traction in 2025.
  • Partner pages updated June 12, 2026, highlight agency and API distribution channels.
  • Threshold 360 says virtual tours double visits, supporting measurable ROI for hotels and DMOs.

What critics are saying

  • Google Maps and Apple Maps commoditize venue discovery, crushing paid tour differentiation by 2027.
  • Aether depends on continued partner adoption; Simpleview or Satisfi Labs can bypass Threshold 360.
  • With only about 41 employees and $7.86 million raised, execution risk remains existential.

What makes Threshold 360 unique

  • Threshold 360 launched Aether on March 18, 2025, bundling capture and AI content generation.
  • Its turnkey creator network publishes tours within 72 hours, reducing customer operational burden.
  • Threshold 360 already claims over 100,000 locations and half a million tours.

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Funding

Total Funding

$3.7M

Below

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Remote Work Options

Training Programs

Flexible Work Hours

Stock Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

0%

2 year growth

0%
PCMA
Jun 24th, 2022
Visit Mesa partners with Threshold 360 Inc.

Visit Mesa also has partnered with Threshold 360 to provide 360-degree virtual tours of area hotels, attractions, and other locations to help visitors better prepare for their trip.

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