Throughout 2022, Threshold Brands is upping the ante to franchise brokers and consultants, offering a best-in-class incentive to help drive awareness of the business, a 500-plus unit multi-brand franchisor of MaidPro, Men in Kilts, USA Insulation, Heating + Air Paramedics, Plumbing Paramedics, Granite Garage Floors, Pestmaster, Patio Patrol and Sir Grout. The incentive pays franchise consultants a $30,000 referral fee on the first unit signed by a new candidate, a $40,000 referral fee for the second new franchisee, and a $50,000 referral fee when a third candidate signs an agreement. Each additional territory purchased by a new franchisee brings a $20,000 referral fee. This is valid for all brands under the Threshold Brands umbrella. However, the company is paying an increased referral fee of $50,000 for the first unit purchased by every new franchisee for USA Insulation, Sir Grout, Granite Garage Floors and Pestmaster. “The franchise broker/franchise consultant community does a tremendous job at finding great candidates and building relationships with these future franchise owners,” said Ron Bender, Senior Director of Franchise Development at Threshold Brands, who also manages the relationships with the franchise brokers. “These consultants are an integral part to help us in our Mission of opening doors for franchise owners, employees and customers to pursue their dreams. We are using this incentive to get their attention and gain access to their best franchisee candidates – the ones who have the best chance at great success.”

When Threshold Brands landed on its brand promise of “Opening doors for franchise. owners, customers, and employees to pursue their dreams”, they meant it. Through the rest of 2022, the 500-plus unit multi-brand franchisor of MaidPro, Men in Kilts, USA Insulation, Heating + Air Paramedics, Plumbing Paramedics, Granite Garage Floors, Pestmaster, Patio Patrol, and Sir Grout, is changing the franchisee game, launching a franchisee-first model in which franchisees pay 25% of the franchise fee upon signing and begin paying the remainder 1 month after they open their unit. In addition, the deferred fees will be paid back interest-free

Boston-based Threshold recently acquired Granite Garage Floors, a provider of garage floor coatings.