Tillo

Tillo

Rewards and digital gift card platform

Overview

Tillo provides a platform for managing rewards, incentives, and digital gift cards. It offers a plug-and-go API that lets businesses integrate gift cards from 2000 brands into their apps or checkout flows. Revenue comes from transaction fees and service charges. It connects brands, merchants, and consumers globally, serving 2000 brands, 100,000 businesses, and millions of customers. The company differentiates itself with a scalable API and exclusive invite-only events to drive collaboration in the gift card industry. Its goal is to help businesses attract, engage, and retain customers through digital gifting at scale.

About Tillo

Simplify's Rating
Why Tillo is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Company Size

51-200

Company Stage

Seed

Total Funding

$660K

Headquarters

Hove, United Kingdom

Founded

2016

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Simplify's Take

What believers are saying

  • Tillo celebrated March 2026 with 99.8% CAGR and $4 billion processed.
  • Tenzing invested in Tillo in 2025, backing international scaling.
  • Treatwell launched gift cards on Tillo in March 2026, widening buyer demand.

What critics are saying

  • Reward, TopCashback, and HyperJar directly commoditize Tillo's distribution in 2026.
  • A single major partner like Treatwell can switch processors and cut volumes quickly.
  • Adyen, Block, or Mastercard Embedded Finance can bundle gift-card rails and erase Tillo's niche.

What makes Tillo unique

  • Tillo's single API connects 4,000+ brands across 40 markets and 25 currencies.
  • In July 2026, Reward chose Tillo to expand global rewards marketplace access.
  • TopCashback and HyperJar use Tillo StoreFront for cashback and instant rewards.

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Funding

Total Funding

$660k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Paid Vacation

Performance Bonus

Employee Discounts

Hybrid Work Options

Remote Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

3%
PR Newswire
May 19th, 2025
Tillo Appoints Jason Silverstein as Group Chief Operating Officer

AUSTIN, Texas and LONDON, May 19, 2025 /PRNewswire-PRWeb/ - Tillo, the leading rewards and incentives platform and global gift card network, is thrilled to announce the appointment of Jason Silverstein as its new Group Chief Operating Officer (COO).

PE Hub
May 12th, 2025
Tenzing invests in digital gift cards company Tillo | PE Hub

Tillo is a B2B marketplace for digital gift cards.

FF News
Feb 3rd, 2025
Topcashback Launches Topgiftcards Using Tillo’S Enhanced Storefront Solution

Tillo, a global leader in gift card technology, is proud to partner with the UK’s leading cashback website, TopCashback, to support the launch of its new enhanced TopGiftCards platform, allowing TopCashback members to earn cashback on gift cards for their favourite brands.This partnership marks a significant milestone for Tillo, whose white-label StoreFront solution now supports three consumer journeys, empowering businesses to sell gift cards at face value, at a discount and now for cashback.TopCashback is utilising Tillo’s StoreFront to take advantage of its cutting-edge technology, which offers a superior user experience and advanced functionality designed to enhance the value and ease of use for customers. With StoreFront, TopCashback members can enjoy a more streamlined purchasing process, including features such as a mixed product basket allowing them to redeem cashback across a broader range of gift card brands in one seamless transaction.“We’re delighted to welcome TopCashback to our growing list of StoreFront customers,” said Alex Preece, CEO and Co-Founder of Tillo. “This partnership showcases our commitment to delivering technology that not only enhances the retailer’s capabilities but also improves the overall experience for their customers. The introduction of features like the mixed product basket exemplifies how we’re making the process smoother and more rewarding for end users.”Adam Bullock, UK Director of TopCashback, said:“As the UK’s leading cashback website, we’re continuously striving to improve the user experience for our millions of members, and Tillo’s StoreFront solution for our refreshed TopGiftCards offering is the next step in that journey.“The new platform – which we hope members will agree is straightforward and smooth right through to final purchases – offers new features as well as some new big names, with gift cards from over 100 retailers on offer. Plus, purchasing a gift card this way puts instant payable cashback into a member’s TopCashback account – making those savings immediately tangible for consumers.“This launch demonstrates TopCashback’s commitment to highlighting and finding more ways members can save and cash in on their spending. Whilst TopGiftCards is naturally well positioned as a quick and easy way to cut the cost of gifting, it can be used for a whole manner of other savings; At stores that don’t already have an online presence, as a budgeting tool for bills like the weekly grocery shop or monthly entertainment subscriptions, or when booking services online such as accommodation and travel

PR Newswire
Sep 4th, 2024
Tillo Welcomes Bill Warshauer as Chief Revenue Officer for North America

Tillo, the first global gift card network and API purpose-built to make it easy for brands and buyers to unlock engagement and drive growth, is pleased to announce the appointment of Bill Warshauer as Chief Revenue Officer for North America.

Tillo
Mar 8th, 2024
Tillo Expands Market Leadership with Strategic Acquisition of Jigsaw Business Solutions

Tillo's strategic acquisition of Jigsaw Business Solutions reshapes the rewards and incentives market, positioning Tillo as a global leader in digital gift cards and enhancing customer offerings.

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