Tillo is a B2B marketplace for digital gift cards.

Tillo, a global leader in gift card technology, is proud to partner with the UK’s leading cashback website, TopCashback, to support the launch of its new enhanced TopGiftCards platform, allowing TopCashback members to earn cashback on gift cards for their favourite brands.This partnership marks a significant milestone for Tillo, whose white-label StoreFront solution now supports three consumer journeys, empowering businesses to sell gift cards at face value, at a discount and now for cashback.TopCashback is utilising Tillo’s StoreFront to take advantage of its cutting-edge technology, which offers a superior user experience and advanced functionality designed to enhance the value and ease of use for customers. With StoreFront, TopCashback members can enjoy a more streamlined purchasing process, including features such as a mixed product basket allowing them to redeem cashback across a broader range of gift card brands in one seamless transaction.“We’re delighted to welcome TopCashback to our growing list of StoreFront customers,” said Alex Preece, CEO and Co-Founder of Tillo. “This partnership showcases our commitment to delivering technology that not only enhances the retailer’s capabilities but also improves the overall experience for their customers. The introduction of features like the mixed product basket exemplifies how we’re making the process smoother and more rewarding for end users.”Adam Bullock, UK Director of TopCashback, said:“As the UK’s leading cashback website, we’re continuously striving to improve the user experience for our millions of members, and Tillo’s StoreFront solution for our refreshed TopGiftCards offering is the next step in that journey.“The new platform – which we hope members will agree is straightforward and smooth right through to final purchases – offers new features as well as some new big names, with gift cards from over 100 retailers on offer. Plus, purchasing a gift card this way puts instant payable cashback into a member’s TopCashback account – making those savings immediately tangible for consumers.“This launch demonstrates TopCashback’s commitment to highlighting and finding more ways members can save and cash in on their spending. Whilst TopGiftCards is naturally well positioned as a quick and easy way to cut the cost of gifting, it can be used for a whole manner of other savings; At stores that don’t already have an online presence, as a budgeting tool for bills like the weekly grocery shop or monthly entertainment subscriptions, or when booking services online such as accommodation and travel

Tillo, the first global gift card network and API purpose-built to make it easy for brands and buyers to unlock engagement and drive growth, is pleased to announce the appointment of Bill Warshauer as Chief Revenue Officer for North America.