Tinder is partnering with World, formerly Worldcoin, to use eye-scanning technology to verify users are human amid rising concerns over AI-powered romance scams. Romance scammers netted over $300 million in 2020, according to the company. World, co-founded by OpenAI CEO Sam Altman, uses a spherical device called "the Orb" to verify humanness through temporary memory that isn't stored. Following verification, users receive a badge proving they're real, which Tinder says will lead to higher-quality connections. Verified users will also receive five free "Boosts" for a limited time. The verification system launched as a pilot in Japan through Tinder's parent company Match Group and will expand to US users. Other companies adopting World's "proof of human" technology include Zoom, Docusign, Shopify and Coinbase.

Tinder has launched a facial verification feature in Singapore, requiring users to submit video selfies that are deleted after review while an encrypted face map is stored to verify photos and detect fraud. The rollout comes as Tinder faces declining engagement, with paying users down 7% in 2024 and millennials reducing daily dating app usage from 90 minutes in 2018 to 56 minutes in 2024. The company also faces legal pressure after six women sued Match Group in December 2025, alleging failure to remove a convicted rapist despite repeated reports. Singapore's Online Criminal Harms Act requires social media companies to implement facial recognition to combat impersonation scams. The country pioneered facial verification for its national digital ID system, SingPass, in 2020.

Tinder has unveiled over a dozen new features as part of a rebrand under CEO Spencer Rascoff, aiming to shift focus from matches to meaningful connections. The world's most popular dating app has seen paying members drop 8% to 8.8 million in Q4 2025. Key features include Double Date, which pairs users with friends to swipe together, astrology-based matching, and Chemistry, an AI tool analysing camera rolls to understand interests. The company is also enhancing safety features like "Are You Sure?" for potentially harmful messages. The rebrand marks an attempt to revitalise a dating landscape many say Tinder helped ruin. Launched in 2012, the app popularised swipe-based dating but has struggled to innovate as users began treating digital courtship like a game. Rascoff stated the company's priorities have shifted: "Just getting matches is not the goal.