Tinuiti focuses on performance-driven marketing strategies that enhance e-commerce and digital marketing efforts. They provide a range of services to improve brand visibility and effectiveness, utilizing data and algorithms to maximize marketing investments. A standout feature is their proprietary tool, Bliss Point, which helps clients determine the optimal marketing investment for better ROI. Tinuiti aims to empower brands to succeed in a privacy-focused landscape while staying ahead of industry trends.

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Tinuiti

e.l.f. Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty." (Photo: Business Wire)e.l.f. Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty." (Photo: Business Wire)e.l.f. Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty."e.l.f. Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty."OAKLAND, Calif.--(BUSINESS WIRE)--The verdict is in: In e.l.f. we trust

E.L.F. Cosmetics Debuts Judge Beauty Campaign At The Big Game, Starring Judge Judy Sheindlin And A Star-Studded Courtroom

Built In Best Places to Work recognizes Tinuiti as a 2025 top employer.

Built In Best Places to Work Recognizes Tinuiti as a 2025 Top Employer

Tinuiti earns top marks in Human Rights Campaign's 2025 Corporate Equality Index.

Tinuiti Earns Top Marks in Human Rights Campaign's 2025 Corporate Equality Index

Earlier this year, Tinuiti underwent a structural redesign to a client-centric model, introduced new brand positioning to reflect its full-funnel capabilities and product-led approach, and officially launched Bliss Point by Tinuiti, the agency's proprietary technology suite.

Tinuiti Bolsters Leadership Team to Support Strategic Growth in 2025

Last week Tinuiti was named a 'Strong Performer' among the most significant media management services providers in The Forrester Wave(TM): Media Management Services, Q4 2024.

Tinuiti Receives High Marks from Forrester and Looks Ahead to 2025

Tinuiti is the only agency to receive the highest possible score in the Media Planning criterionNEW YORK, Nov. 13, 2024 /PRNewswire/ -- Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has been named a 'Strong Performer' among the most significant media management services providers in The Forrester Wave™: Media Management Services, Q4 2024. The report cites Tinuiti's "next best customer" approach and focus on business impact, assigning Tinuiti the highest possible scores in the Media Planning, Measurement and Attribution, and Pricing Flexibility and Transparency criteria

Tinuiti Receives Highest Possible Scores In Media Planning, Measurement And Attribution Criteria In First-Ever Media Management Services Report By Top Global Research And Advisory Firm

Snyder joins Tinuiti from GroupM's EssenceMediacom, where she was the North American Operations Lead overseeing the daily operations for The Coca-Cola account.

Tinuiti Appoints Emerging Portfolio Managing Director

Best Buy has launched a retail media partnership with consumer technology publication CNET.The collaboration is designed to help brands reach larger audiences of “high intent” shoppers at a time when many consumers are demanding digital integration in their in-store journey, according to a Thursday (April 25) press release.Through the partnership, customers will see “curated content and unbiased editorial advice” from CNET experts in stores, on the Best Buy website and on the retailer’s mobile app. This will include product reviews and expert picks that match the viewer’s shopping experiences.“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” Best Buy Chief Marketing Officer Jennie Weber said in the release.“This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey, as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”The partnership will also let advertisers share ad spaces across Best Buy and CNET, letting them see the effect of their advertising campaigns “through a full-funnel, closed-loop media solution,” the companies said.Many consumers want to see some sort of digital integration with their brick-and-mortar retail experience. The PYMNTS Intelligence study “2024 Global Digital Shopping Index: U.S. Edition,” created in collaboration with Visa Acceptance Solutions, found one-in-every-five consumers say they prefer to shop in stores with the help of digital technologies.Beyond that, PYMNTS explored some other trends in the space in a recent interview with Elizabeth Marsten, vice president, commerce strategic services at Tinuiti.For example, there’s the integration of generative artificial intelligence (AI) in search experiences, letting retailers offer more personalized shopping journeys.In addition, the rise of in-store retail media experiences offers a glimpse into the future of brick-and-mortar engagement, although this presents some challenges, such as privacy concerns and technological limitations.“What you don’t want is someone walking through a personal care aisle and being shown an ad as they’re just pushing their cart down the aisle for something they bought in the past that could be slightly embarrassing or they don’t want other people to see on the screen,” Marsten told PYMNTS earlier this week. “You’re talking about things like your hemorrhoid creams or pregnancy tests — that kind of stuff.”

Best Buy Forms Retail Media Partnership With Cnet

As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors indicate significant changes ahead.In an interview with PYMNTS, Elizabeth Marsten, vice president, commerce strategic services at Tinuiti, spoke to how these consumers — those born in 2010 and later — and their unprecedented purchasing power and digital fluency are challenging retailers to evolve faster.“When I went grocery shopping when I was a kid in the 80s and 90s, … I would ask for things, and I’d be told, ‘No,’ basically. So I didn’t ask,” Marsten recalled. “But kids today — I asked a bunch of millennial parents, … [do your kids] get to choose what goes in the cart? And they’re like, ‘They do.’”As such, she noted that as “Gen Alpha’s purchasing power in these next few years” continues to grow, and as they come to make up more of the population, these young consumers are going to demand quicker innovation, especially given their high degree of connectivity already.Marsten cited better credit card machines as the most major retail innovation of the ‘90s and self-checkout as the biggest change of the ‘00s, contending that Gen Alpha consumers are “not going to accept that same shopping experience,” instead demanding a more digitally integrated experience.Indeed, many consumers already demand digital integration in their in-store shopping journey. The PYMNTS Intelligence study “2024 Global Digital Shopping Index: U.S. Edition,” created in collaboration with Visa Acceptance Solutions and drawing from a survey of more than 2,400 U.S. consumers, found 20% prefer to shop in stores with the assistance of digital technologies.Up Close and PersonalAdditionally, Marsten shed light on emerging trends, such as the integration of generative artificial intelligence (AI) in search experiences, enabling retailers to deliver more personalized shopping journeys

Gen Alpha Consumers’ Unprecedented Connectivity Changes The Retail Media Game

The Female Quotient appointed Jason Schulweis as its first chief commercial officer.

Movers & Shakers: Apple, BBC Studios, TBWA NY, Roblox and more

Performance-driven digital marketing agency

Tinuiti

Performance-driven digital marketing agency

Tinuiti

Performance-driven digital marketing agency

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