Overview
Tirecraft is a nationwide Canadian network of tire and automotive service dealers serving individual drivers and commercial vehicle operators. Its shops sell replacement tires and wheels, fit and repair tires, and carry out vehicle maintenance and mechanical repairs. Customers choose a local dealer for product advice, book service and pay that business for parts and labour, with services extending to fleets and farm equipment. Owner-operated dealerships retain their local identities under the Tirecraft brand, while the network supports their tire and automotive businesses. The brand traces its roots to 1968 and is headquartered in Ingersoll, Ontario.
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Simplify's take
What believers are saying
- Tirecraft's Ontario apprentices build practical skills: training progresses from core maintenance to independent diagnostics and repair.
- Ottawa technician pay is explicit: K&S Kelly Tirecraft advertises $28-38/hour, experience-based, for its full-time Automotive Service Technician.
- Bast Tirecraft's full-time Waterloo Service Advisor receives a paid birthday off.
What critics are saying
- Kelly Tirecraft requires 310S mechanic certification for automotive service work by full-time technicians in Ottawa.
- At Bast Tirecraft in Waterloo, Commercial Tire Technicians work full-time and conduct after-hours emergency calls for commercial fleets.
- Bast Tirecraft requires a clean driving abstract and valid licence for its Waterloo full-time Commercial Tire Technician.
What makes Tirecraft unique
- Tirecraft's Ontario network integrates supply: stores rely on its warehouse, retread plant and support centre.
- Scotia Tirecraft's network offer standardizes fleet callouts: Tire Service Network members use predetermined rates and preloaded profiles.
- Scotia Tirecraft connects fleets to year-round breakdown coverage: its Tire Service Network offers 24/7 support across North America.
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