Tivity Health

Tivity Health

Senior fitness and health services provider

Overview

Tivity Health focuses on senior health and wellness through fitness and wellness programs, led by the SilverSneakers program that gives eligible seniors access to participating gyms via health plans or employers. Members join a network of fitness providers and take part in senior-friendly classes and events that encourage activity and social engagement. The company differentiates itself by centering on aging and Medicare-related fitness, prioritizing partnerships with payors and employers over consumer-focused gym competition. Its goal is to help older adults live healthier, more active lives by expanding access to senior fitness and related wellness services and growing its partner network.

About Tivity Health

Simplify's Rating
Why Tivity Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Franklin, Tennessee

Founded

1981

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Simplify's Take

What believers are saying

  • SilverSneakers GO was updated March 23, 2026, showing active product maintenance.
  • Burnalong recently launched Burnalong+, strengthening hybrid employer wellness distribution in 2025.
  • Tivity still hires actively, with 41 2026 postings and a 24.7% rise versus 2025.

What critics are saying

  • The Nutrisystem securities class action from 2024 keeps legacy disclosure damage alive through 2026.
  • Revelio shows headcount fell to 2,517 in March 2026, signaling operating restraint.
  • Stone Point ownership demands a 2027 exit; missed growth accelerates another portfolio reshaping or sale.

What makes Tivity Health unique

  • SilverSneakers spans 22,000 locations, making Tivity the senior-fitness default in Medicare Advantage.
  • Burnalong+ combines digital classes, community, and employer wellness, extending beyond gym-based seniors.
  • GetSetUp and SilverSneakers GO deepen engagement with learning, mobile access, and on-demand workouts.

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Funding

Total Funding

$25M

Above

Industry Average

Funded Over

3 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Gym Membership

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Athletech News
Jul 17th, 2025
Tivity Health Appoints Natasha Deckmann as CEO

Tivity Health, the company behind several health and wellness platforms, including SilverSneakers, Prime Fitness, and WholeHealth Living, has appointed Natasha Deckmann as chief executive officer, elevating the former co-president and chief transformation officer to lead the company's next phase of growth.

PR Newswire
Jul 17th, 2023
Silversneakers Announces The 2023 National Member Of The Year

Altoona, Pennsylvania woman recognized for her inspirational journey after a dementia diagnosisNASHVILLE, Tenn., July 17, 2023 /PRNewswire/ -- SilverSneakers ® by Tivity Health®, the nation's leading community fitness program for older Americans, announced today the national winner of its 19th annual SilverSneakers Member of the Year Award. The award honors a SilverSneakers member who inspires and motivates other seniors through health, physical activity, and community.This year's recipient is Rita Yetsko, 87, from Altoona, PA. Rita was recognized for her motivating health transformation and embodiment of wellness through movement and social engagement."Rita's uplifting health journey is a powerful reminder that we can reach new fitness goals, no matter the challenge." Tweet thisAfter being diagnosed with dementia in 2021, Rita's health and mental capabilities steadily began to decline. The doctor's recommendations for what could slow the progress of the disease were diet, exercise, and socialization. After some coaxing from her daughters, Rita began attending SilverSneakers classes, and her progress has been astonishing. She is back to the vibrant and fun-loving person her daughters remember

PR Newswire
Jul 6th, 2023
Tivity Health Appoints Hill Ferguson As President And Ceo

Experienced healthcare and technology executive to lead company's next phase of growthNASHVILLE, Tenn., July 6, 2023 /PRNewswire/ -- Tivity Health®, Inc., a leading provider of healthy lifestyle solutions including SilverSneakers®, Prime® Fitness, Burnalong® and WholeHealth Living®, announced today that its Board of Directors has named Hill Ferguson President and Chief Executive Officer. Ferguson has spent his career leading both large organizations and start-ups, bringing innovative, scalable solutions to market to address the evolving needs of consumers, health plans and employers. Hill Ferguson, President and CEO, Tivity Health. Stone Point Capital, which acquired Tivity Health in 2022, launched an executive search in March to identify a CEO who will sustain Tivity Health's growth, maximize expansion opportunities, and continue to diversify the business."With Hill we have an innovative leader who will ensure that we continue to deliver world class solutions for our clients and partners and achieve new pathways for growth," said Chuck Davis, Chairman and CEO, Stone Point Capital. "Hill is a strong strategic and cultural fit who is passionate about healthcare innovation, product development and consumer experience, and we're excited to welcome him to Tivity Health."

PR Newswire
May 15th, 2023
Silversneakers Opens Nominations For 2023 Member Of The Year

Annual awards honor seniors whose commitment to well-being inspires and champions others to live healthier lives as they ageCHANDLER, Ariz., May 15, 2023 /PRNewswire/ -- SilverSneakers ® by Tivity Health ®, the nation's leading community fitness program for older Americans, announced today it is accepting nominations for the 19th annual SilverSneakers Member of the Year Award. This prestigious national award honors SilverSneakers members who positively impact and inspire the lives of others through healthy behaviors, physical activity, and community involvement."The Member of the Year Award is a powerful way to honor our wonderful members who embrace health and active aging," said Caroline Khalil, Chief Operating Officer, Tivity Health. "As we age, exercise becomes a more vital component in the ability to live independently. I am inspired and awed by the incredible accomplishments of our members and honored to share their stories of resilience and fortitude through this annual award.""The Member of the Year Award is a powerful way to honor our wonderful members who embrace health and active aging." Tweet thisThe SilverSneakers Member of the Year Award is presented to members who embody wellness and represent the healthy lifestyle SilverSneakers encourages. The call for nominations is open May 15-26 at Silversneakers.com/MOYAward and anyone can nominate a SilverSneakers member. The top ten most inspiring stories will be shared on the Member of the Year website where the public will select the national award recipient

PR Newswire
Mar 13th, 2023
Tivity Health Announces CEO Transition

Tivity Health, a leading provider of healthy lifestyle solutions, including SilverSneakers ®, Prime ® Fitness, Burnalong ® and WholeHealth Living ®, announced today that Richard Ashworth is stepping down as CEO to pursue another opportunity.

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