Tivly

Tivly

Commercial insurance marketplace and lead-generation platform

Overview

Tivly is a commercial insurance comparison marketplace that connects small and medium-sized enterprises with a network of 200+ insurance agents, brokers, and carriers to find tailored coverage at competitive rates. Its platform matches SMEs with insurers through a proprietary marketplace that optimizes lead generation and conversion, including lead triage, declination solutions, and options for web forms and live calls. Revenue comes from partnerships with insurers who pay for qualified leads and policy placements. Tivly differentiates itself with two decades of experience in insurance performance marketing, appetites optimization expertise, and a solutions-oriented culture that focuses on efficient lead handling. The goal is to help SMEs secure suitable and affordable insurance quickly by delivering optimized, qualified leads to providers.

About Tivly

Simplify's Rating
Why Tivly is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$26M

Headquarters

Saint Petersburg, Florida

Founded

2009

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Simplify's Take

What believers are saying

  • Tivly expanded to 350+ partners by May 2026, increasing quote capacity.
  • The 2026 affiliate program broadens supply through creators, marketers, and insurance pros.
  • Updated mobile app in May 2026 improves quote flow and customer acquisition speed.

What critics are saying

  • The Crawford overtime lawsuit from 2024 targets 2020-2023 compensation practices and damages trust.
  • LendingTree can switch business-insurance partners fast, commoditizing Tivly’s lead inventory.
  • If carrier conversion rates weaken, Tivly’s performance-marketing model collapses into expensive lead arbitrage.

What makes Tivly unique

  • Tivly’s 350+ agent-broker-carrier network and live-call matching separate it from form-only leads.
  • LendingTree chose Tivly for Business Insurance in August 2026, validating distribution quality.
  • Its app and affiliate dashboard add real-time tracking, compliance support, and Net 30 payouts.

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Funding

Total Funding

$26M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Jun 20th, 2023
Tivly Releases "Why Is Commercial Insurance So Important?"

Running your business without an insurance policy leaves you vulnerable to many unforeseen events. .

Business Wire
Feb 14th, 2023
Tivly Announces David Ramos as New Chief Technology Officer | Business Wire

Tivly is pleased to announce the appointment of David Ramos as Chief Technology Officer.

Coverager
Jan 26th, 2023
The Hartford’S Putty Insurance Is No Longer Live

The Hartford has taken down its web page for Putty Insurance – https://puttyinsurance.com. The site now redirects to The Hartford’s Short Term General Liability Insurance page. When users click on ‘start a quote’ they are redirected to . Tivly <i class="fa fa-info-circle company-popover" data-content="h3Tivly/h3. div

Business Wire
Jan 23rd, 2023
CommercialInsurance.net Becomes Tivly to Showcase Solutions-Oriented Approach to Insurtech

CommercialInsurance.net, an industry-leading digital commercial insurance marketplace, today announced the rebrand of its core business to Tivly. The

Hootsuite
Nov 11th, 2022
CommercialInsurance.net Becomes Tivly to Showcase Solutions-Oriented Approach to Insurtech

CommercialInsurance.net, an industry-leading digital commercial insurance marketplace, announced the rebrand of its core business to Tivly.

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