Today

Today

Leases electric mopeds to delivery partners

Overview

RideToday.io provides exclusive e-moped leasing in Greater London, targeting Uber Eats delivery partners. It leases electric mopeds to delivery drivers under subscription-based agreements to support efficient, eco-friendly urban deliveries. The company's differentiators include a strategic partnership with Uber Eats and a focus on sustainable, low-emission transport for gig economy delivery work, positioning itself as the go-to eco-friendly mobility option in London. Its goal is to improve delivery efficiency while reducing traffic congestion and urban pollution by giving drivers reliable, cost-effective electric transportation.

Significant Headcount Growth

About Today

Simplify's Rating
Why Today is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Automotive & Transportation

Energy

Social Impact

Company Size

11-50

Company Stage

Seed

Total Funding

$3.3M

Headquarters

Ireland

Founded

2023

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Simplify's Take

What believers are saying

  • London's 2030 zero-emission delivery target supports fleet electrification adoption.
  • Recent 2025 funding of about $3.2 million provides runway for fleet growth.
  • Updated 2026 app and support channels show active product maintenance and rider service.

What critics are saying

  • Uber Eats can terminate or renegotiate exclusivity, crushing RideToday's customer acquisition.
  • The 2025 seed raise leaves limited capital against fleet maintenance and expansion costs.
  • No visible legal moat protects against local competitors copying moped leasing terms.

What makes Today unique

  • Exclusive Uber Eats partnership since 2023 anchors London courier demand.
  • RideToday leases courier-configured electric mopeds, not generic consumer scooters.
  • London E10 depot and booking portal simplify same-day rider onboarding.

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Funding

Total Funding

$3.3M

Meets

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Meet Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3.3M
Today

Benefits

Hybrid Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

20%
Business Post
Mar 25th, 2025
Donegal-based Ride Today raises €3m as it pushes for major expansion

Uber Eats is driving revenue for Ride Today as it seeks to become a leading player in the micromobility space with a manufacturing hub in the North West

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