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TodayTix Group

Mobile theater ticketing with data-driven marketing

Overview

TodayTix Group runs a global mobile ticketing platform for theater and live entertainment. It connects with over 2,000 theaters and producers and uses a network of 1,000+ media and travel partners to distribute tickets to the right audiences. The company designs customized, data-driven marketing and distribution campaigns that integrate with clients’ existing systems, providing a one-stop solution. Revenue comes from ticket sales plus marketing service fees, and the goal is to expand audience reach and boost ticket sales by simplifying ticketing and distribution.

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About TodayTix Group

Simplify's Rating
Why TodayTix Group is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareEntertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$88.7M

Headquarters

New York City, New York

Founded

2013

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Simplify's take

What believers are saying

  • October 2026 Avios earning expands distribution through British Airways bookings and loyalty demand.
  • Arthouse strengthens paid acquisition and creative testing after the 2024 purchase.
  • Daily Drops, Rewards, and member discounts drive repeat purchases and stronger conversion rates.

What critics are saying

  • Goldstar is becoming TodayTix, risking brand confusion and member churn in 2026.
  • MARI integration spans theater, art, and sports; execution slippage hits 2027 growth.
  • Ticketing commoditizes fast; StubHub, TodayTix, and direct venues fight for identical inventory.

What makes TodayTix Group unique

  • MARI’s October 2025 acquisition pairs ticketing with events, art, and sports distribution.
  • TodayTix owns TodayTix, Goldstar, Secret Cinema, and Show-Score across 10,000 partners.
  • Its app blends rush, lottery, drops, and loyalty mechanics into one purchase funnel.

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Funding

Total Funding

$88.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

  • Health Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Parental Leave
  • 401(k) Company Match
  • Flexible Paid Time Off
  • Hybrid Work Options
  • Employee Assistance Programme
  • Professional Development Budget
  • Employee Referral Bonus
  • Phone/Internet Stipend

Company News

Yahoo
Jun 10th, 2024
TodayTix Group Buys Digital Advertising Agency Arthouse (EXCLUSIVE)

TodayTix Group has acquired Arthouse, a full-service digital advertising agency. Financial terms of the deal were not disclosed, but the companies said that Arthouse will operate independently. The company’s founder, Sara Fitzpatrick, will continue to oversee the business with her team. The partners say that the union will bring together Arthouse’s expertise in digital strategy …

Business Wire
Nov 17th, 2022
Todaytix Group Announces Massive Holiday Promotions Across Todaytix, Goldstar, And Show-Score

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the global e-commerce leader for cultural experiences, today unveiled massive holiday promotions and exciting news across its companies TodayTix, Goldstar, and Show-Score. The savings will help to supercharge attendance to live events from Broadway to the west coast and provide consumers incredible access to shows at exceptional prices. “The holiday season is the perfect time to experience the very best of culture, and we could not be more pleased to provide people all across the country with unparalleled access to the finest live performances,” said Tracy Geltman, General Manager, New York (Theatre). “Nothing beats attending a live event and we hope that these promotions will help people truly enjoy their holiday season and experience something magical.”

BroadwayWorld
Sep 22nd, 2022
TodayTix Group acquires Secret Group Ltd

TodayTix Group's acquisition of Secret Cinema will transform its cultural offerings and allow it to serve audiences and partners in fundamentally new ways.

Business Wire
Jan 5th, 2022
Todaytix Group Acquires Goldstar, The Live Events Discovery And Ticketing Platform

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

Business Wire
Jan 5th, 2022
TodayTix Group Acquires Goldstar, the Live Events Discovery and Ticketing Platform

TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

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