TodayTix Group

TodayTix Group

Mobile ticketing for theater and live events

About TodayTix Group

Simplify's Rating
Why TodayTix Group is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Consulting

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$88.7M

Headquarters

New York City, New York

Founded

2013

Overview

TodayTix Group specializes in mobile ticketing for theater and live entertainment, partnering with over 2,000 theaters and cultural institutions worldwide to offer a wide range of tickets. The company utilizes a data-driven approach to marketing and distribution, ensuring tickets are effectively delivered to theatergoers through a network of more than 1,000 media and travel partners. This strategy not only enhances ticket reach but also attracts younger audiences. TodayTix Group focuses on providing a customized experience for its clients by creating tailored marketing campaigns that integrate with their existing systems, simplifying the ticketing process. Revenue is generated through ticket sales and marketing services, with a commission-based model for each ticket sold. The goal of TodayTix Group is to expand audience reach and boost ticket sales for its clients in the live entertainment sector.

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Simplify's Take

What believers are saying

  • Growing demand for mobile-first ticketing solutions boosts TodayTix's market position.
  • Acquisition of Secret Cinema aligns with the trend for immersive theater experiences.
  • Digital marketing expansion is enhanced by acquiring Arthouse, a digital advertising agency.

What critics are saying

  • Increased competition from new entrants like Dice and Eventbrite in digital ticketing.
  • Integration challenges from multiple acquisitions may dilute TodayTix's brand identity.
  • Dependence on commission-based revenue model poses risks if partners negotiate lower rates.

What makes TodayTix Group unique

  • TodayTix offers a mobile-first, design-focused ticketing platform for cultural experiences.
  • The company partners with over 2,000 theaters and cultural institutions worldwide.
  • TodayTix's digital Lottery and mobile Rush programs engage younger, spontaneous audiences.

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Funding

Total Funding

$88.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Life Insurance

Disability Insurance

Paid Parental Leave

401(k) Company Match

Flexible Paid Time Off

Hybrid Work Options

Employee Assistance Programme

Professional Development Budget

Employee Referral Bonus

Phone/Internet Stipend

Company News

Yahoo
Jun 10th, 2024
TodayTix Group Buys Digital Advertising Agency Arthouse (EXCLUSIVE)

TodayTix Group has acquired Arthouse, a full-service digital advertising agency. Financial terms of the deal were not disclosed, but the companies said that Arthouse will operate independently. The company’s founder, Sara Fitzpatrick, will continue to oversee the business with her team. The partners say that the union will bring together Arthouse’s expertise in digital strategy …

Business Wire
Nov 17th, 2022
Todaytix Group Announces Massive Holiday Promotions Across Todaytix, Goldstar, And Show-Score

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the global e-commerce leader for cultural experiences, today unveiled massive holiday promotions and exciting news across its companies TodayTix, Goldstar, and Show-Score. The savings will help to supercharge attendance to live events from Broadway to the west coast and provide consumers incredible access to shows at exceptional prices. “The holiday season is the perfect time to experience the very best of culture, and we could not be more pleased to provide people all across the country with unparalleled access to the finest live performances,” said Tracy Geltman, General Manager, New York (Theatre). “Nothing beats attending a live event and we hope that these promotions will help people truly enjoy their holiday season and experience something magical.”

Broadway World
Sep 22nd, 2022
TodayTix Group acquires Secret Group Ltd

TodayTix Group's acquisition of Secret Cinema will transform its cultural offerings and allow it to serve audiences and partners in fundamentally new ways.

Business Wire
Jan 5th, 2022
Todaytix Group Acquires Goldstar, The Live Events Discovery And Ticketing Platform

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

Business Wire
Jan 5th, 2022
TodayTix Group Acquires Goldstar, the Live Events Discovery and Ticketing Platform

TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

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