TodayTix Group

TodayTix Group

Mobile theater ticketing & distribution platform

About TodayTix Group

Simplify's Rating
Why TodayTix Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$88.7M

Headquarters

New York City, New York

Founded

2013

Overview

TodayTix Group is a global mobile ticketing platform for theater and live entertainment that partners with thousands of theaters, producers, and cultural institutions to sell tickets. It uses a data-driven distribution and marketing approach across more than 1,000 media and travel partners to reach audiences at the right time and place. It offers a tailored, one-stop service where experts craft campaigns and integrate with clients’ systems, handling marketing and distribution so clients can focus on core activities. Revenue comes from ticket sales commissions and marketing services, with a goal to expand audience reach and increase ticket sales across its network.

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Simplify's Take

What believers are saying

  • Arthouse acquisition enhances digital advertising under Sara Fitzpatrick.
  • Secret Group buy expands into immersive Secret Cinema experiences.
  • Holiday promotions across TodayTix, Goldstar, Show-Score boost attendance.

What critics are saying

  • MARI acquisition exposes TodayTix to Endeavor's debt and sports betting shift.
  • Ticketmaster bundles Broadway with concerts, diverting 40% mobile searches.
  • Post-COVID attendance 25% below 2019 starves commission revenue.

What makes TodayTix Group unique

  • TodayTix pioneered mobile-first ticketing with digital lotteries since 2013 launch.
  • Partners with 1,300 venues across 15 global markets like NYC and London.
  • Acquired Goldstar, doubling North American audience to 20 million users.

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Funding

Total Funding

$88.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Life Insurance

Disability Insurance

Paid Parental Leave

401(k) Company Match

Flexible Paid Time Off

Hybrid Work Options

Employee Assistance Programme

Professional Development Budget

Employee Referral Bonus

Phone/Internet Stipend

Company News

Yahoo UK
Jun 10th, 2024
TodayTix Group Buys Digital Advertising Agency Arthouse (EXCLUSIVE)

TodayTix Group has acquired Arthouse, a full-service digital advertising agency. Financial terms of the deal were not disclosed, but the companies said that Arthouse will operate independently. The company’s founder, Sara Fitzpatrick, will continue to oversee the business with her team. The partners say that the union will bring together Arthouse’s expertise in digital strategy …

Business Wire
Nov 17th, 2022
Todaytix Group Announces Massive Holiday Promotions Across Todaytix, Goldstar, And Show-Score

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the global e-commerce leader for cultural experiences, today unveiled massive holiday promotions and exciting news across its companies TodayTix, Goldstar, and Show-Score. The savings will help to supercharge attendance to live events from Broadway to the west coast and provide consumers incredible access to shows at exceptional prices. “The holiday season is the perfect time to experience the very best of culture, and we could not be more pleased to provide people all across the country with unparalleled access to the finest live performances,” said Tracy Geltman, General Manager, New York (Theatre). “Nothing beats attending a live event and we hope that these promotions will help people truly enjoy their holiday season and experience something magical.”

BroadwayWorld
Sep 22nd, 2022
TodayTix Group acquires Secret Group Ltd

TodayTix Group's acquisition of Secret Cinema will transform its cultural offerings and allow it to serve audiences and partners in fundamentally new ways.

Business Wire
Jan 5th, 2022
Todaytix Group Acquires Goldstar, The Live Events Discovery And Ticketing Platform

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

Business Wire
Jan 5th, 2022
TodayTix Group Acquires Goldstar, the Live Events Discovery and Ticketing Platform

TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

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