TodayTix Group

TodayTix Group

Mobile theater ticketing with data-driven marketing

Overview

TodayTix Group runs a global mobile ticketing platform for theater and live entertainment. It partners with 2,000+ theaters, producers, and cultural institutions and works with 1,000+ media and travel partners to sell tickets through tailored, data-driven campaigns that fit with each client’s systems. The company differentiates itself with its large partner network and customized distribution and marketing services that streamline ticketing. Its goal is to expand audience reach and boost ticket sales for live entertainment.

About TodayTix Group

Simplify's Rating
Why TodayTix Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Entertainment

Company Size

201-500

Company Stage

Series B

Total Funding

$88.7M

Headquarters

New York City, New York

Founded

2013

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Simplify's Take

What believers are saying

  • January 2026 Avios rewards booking lifted TodayTix visibility inside British Airways' customer base.
  • May 2026 Bay Area Theatre Week relaunch shows TodayTix still wins local market activation deals.
  • TodayTix retains CEO Brian Fenty under MARI, preserving operator continuity after the 2025 sale.

What critics are saying

  • Headcount fell from 572 in 2023 to 424 in March 2026, signaling efficiency pressure.
  • ATG Entertainment's August 2026 acquisition gives MARI direct venue control over key inventory.
  • Live-theater demand shocks hit TodayTix immediately; sustained attendance slumps crush commissions and partner budgets.

What makes TodayTix Group unique

  • TodayTix combines ticketing, discovery, and loyalty across Broadway, West End, and Australia.
  • MARI bought TodayTix in October 2025, pairing ticketing with a broader live-events portfolio.
  • Its 2026 Avios partnership and Arthouse acquisition deepen distribution and acquisition capabilities.

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Funding

Total Funding

$88.7M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Life Insurance

Disability Insurance

Paid Parental Leave

401(k) Company Match

Flexible Paid Time Off

Hybrid Work Options

Employee Assistance Programme

Professional Development Budget

Employee Referral Bonus

Phone/Internet Stipend

Company News

Yahoo
Jun 10th, 2024
TodayTix Group Buys Digital Advertising Agency Arthouse (EXCLUSIVE)

TodayTix Group has acquired Arthouse, a full-service digital advertising agency. Financial terms of the deal were not disclosed, but the companies said that Arthouse will operate independently. The company’s founder, Sara Fitzpatrick, will continue to oversee the business with her team. The partners say that the union will bring together Arthouse’s expertise in digital strategy …

Business Wire
Nov 17th, 2022
Todaytix Group Announces Massive Holiday Promotions Across Todaytix, Goldstar, And Show-Score

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the global e-commerce leader for cultural experiences, today unveiled massive holiday promotions and exciting news across its companies TodayTix, Goldstar, and Show-Score. The savings will help to supercharge attendance to live events from Broadway to the west coast and provide consumers incredible access to shows at exceptional prices. “The holiday season is the perfect time to experience the very best of culture, and we could not be more pleased to provide people all across the country with unparalleled access to the finest live performances,” said Tracy Geltman, General Manager, New York (Theatre). “Nothing beats attending a live event and we hope that these promotions will help people truly enjoy their holiday season and experience something magical.”

BroadwayWorld
Sep 22nd, 2022
TodayTix Group acquires Secret Group Ltd

TodayTix Group's acquisition of Secret Cinema will transform its cultural offerings and allow it to serve audiences and partners in fundamentally new ways.

Business Wire
Jan 5th, 2022
Todaytix Group Acquires Goldstar, The Live Events Discovery And Ticketing Platform

NEW YORK--(BUSINESS WIRE)--TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

Business Wire
Jan 5th, 2022
TodayTix Group Acquires Goldstar, the Live Events Discovery and Ticketing Platform

TodayTix Group, the premier discovery and ticketing platform for cultural events across the globe, announces that it has acquired Goldstar.

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