Simplify's take
What believers are saying
- Obo added experiential firepower in May 2025, serving L'Oréal Paris and Paris Olympics.
- Together Group's 2026 longevity research strengthens its positioning around wellness-led luxury demand.
- The group keeps winning multi-agency work, including SKIMS, Fashion Awards, and broader luxury accounts.
What critics are saying
- Christian Kurtzke is now former CEO; leadership continuity looks unsettled after October 2026.
- Integrating 15 agencies risks culture clashes, duplicated overhead, and client-service fragmentation.
- If luxury spending softens, the platform's premium valuation thesis collapses fast.
What makes Together Group unique
- Together Group spans 15 agencies across 27 offices, covering luxury marketing end-to-end.
- It combines PR, digital, experiential, and production under one luxury-focused platform.
- Its February 2026 Multiply.co deal embeds collaborative AI across agencies, sharpening workflow integration.
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