Tonal

Tonal

Home gym system with personalized workouts

About Tonal

Simplify's Rating
Why Tonal is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

AI & Machine Learning

Consumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$564.2M

Headquarters

San Francisco, California

Founded

2015

Overview

Tonal offers a home gym solution that combines technology and fitness. Its main product is a wall-mounted fitness system that uses artificial intelligence to create personalized workout plans. The system tracks user performance and provides real-time feedback, helping users achieve their fitness goals. Tonal's equipment can adapt to different fitness levels, offering up to 200 pounds of weight resistance and allowing for over 245 exercises. Unlike traditional gyms or multiple equipment setups, Tonal provides a comprehensive and convenient solution for home workouts. The company generates revenue through the sale of its fitness systems and a subscription service that offers personalized programs and performance tracking. Tonal aims to make fitness accessible and tailored to individual needs.

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Simplify's Take

What believers are saying

  • Partnerships with niche sports like volleyball and pickleball expand market reach.
  • Integration with Fitbit Charge 6 enhances user experience with real-time heart rate streaming.
  • Retail expansion to Best Buy increases accessibility and potential customer base.

What critics are saying

  • CEO change may lead to strategic shifts affecting company stability.
  • Increased competition from brands like Lululemon threatens market share.
  • High marketing costs with Spartan Race may not convert to long-term customers.

What makes Tonal unique

  • Tonal uses AI to provide personalized strength training workouts.
  • The equipment offers up to 200 pounds of adaptive weight resistance.
  • Tonal's wall-mounted design saves space and offers over 245 exercises.

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Funding

Total Funding

$564.2M

Above

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Competitive compensation

Top quality health care package

Commuter benefits

Parental leave

Flexible vacation days

Weekly catered team lunches

Office happy hours

Team offsites & company-wide events

New equipment on your first day

Tonal discounts

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-7%
The Online Culture Channel
Sep 16th, 2024
Inspirato Partners with Tonal to Elevate Its Luxury Homes with Cutting-Edge Fitness Technology

Inspirato is excited to announce a new partnership with Tonal, the world's smartest strength training system, to install the innovative Tonal trainer in select Inspirato vacation homes.

Retail Dive
Sep 12th, 2024
Tonal names new CEO

Smart-home gym brand Tonal has named Darren MacDonald its new CEO, succeeding Krystal Zell who is stepping down for personal reasons, per a news release.

Business Wire
Feb 20th, 2024
Tonal Partners With Spartan Race Us To Strengthen More Than 50,000 Participants

SAN FRANCISCO--(BUSINESS WIRE)--Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time. Tonal believes true health is built on strength, that’s why with its cutting-edge technology, leveraging A.I. to dynamically adjust weights for each exercise in real time with up to 200 pounds of digital resistance, they’re on a mission to strengthen every body every day. Tonal’s advanced all-in-one at-home fitness machine creates a smart home gym experience like no other, and the Company is teaming up with Spartan Race to help challenge fitness fanatics across the country. Completing a move on the Tonal trainer will be a required obstacle for all five Spartan stadium races this year, kicking off as a Presenting Sponsor at the Dodger Stadium race in Los Angeles on Saturday, February 24. Tonal coaches will be motivating racers at the stadium and providing guidance on proper form when doing the rotational chop, the designated challenge, on the Tonal trainer

Business Wire
Feb 7th, 2024
Lovb And Tonal Enter Into Game-Changing Partnership To Introduce Volleyball-Specific Workouts To The Public

LOS ANGELES--(BUSINESS WIRE)--League One Volleyball (LOVB), the largest brand in youth volleyball, today announced that it has entered into a partnership with Tonal, the world’s smartest strength training system, to bring volleyball-specific training programs to the public. With volleyball as the fastest growing high school sport for girls in the U.S., the LOVB and Tonal partnership will fill a gap that exists today in the smart gym space, providing volleyball-specific workouts and exercises branded by LOVB and available through Tonal. Used by seasoned athletes across a wide range of sports, Tonal trainers will also be made available to LOVB club team members. The personalized workouts and coach-led training are designed to empower volleyball players to maximize results throughout the season, while giving them confidence that they are on an insight-driven strength training path to achieve their long term goals. The program will start at three of LOVB’s leading clubs: Tstreet (Irvine, CA), Mizuno Long Beach (Gardena, CA) and Club V (Salt Lake City, UT). “At LOVB, we are committed to pushing the boundaries of what’s possible when it comes to the well being of our players,” said Stacey Vollman Warwick, LOVB Head of Commercial

Business Wire
Feb 7th, 2024
LOVB and Tonal Enter Into Game-Changing Partnership to Introduce Volleyball-Specific Workouts to the Public

LOS ANGELES-(BUSINESS WIRE)-League One Volleyball (LOVB), the largest brand in youth volleyball, today announced that it has entered into a partnership with Tonal, the world's smartest strength training system, to bring volleyball-specific training programs to the public.

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