TTonies creates a screen-free audio system for children, centered on the Toniebox and collectible Tonies figurines that deliver stories, music, and educational content. The Toniebox activates when a Tonie is placed on top, downloading content from the cloud during setup and then playing it offline from the box’s memory; Creative-Tonies let users upload their own audio. The company differentiates itself with a tangible, collectible ecosystem and offline-first playback, backed by licensed content from brands like Disney, Penguin Random House, and DreamWorks. Its goal is to provide a safe, easy-to-use entertainment and learning option for kids through a physical toy system with expanding content and personalization.
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Industries
Company Size
501-1,000
Company Stage
IPO
Headquarters
Düsseldorf, Germany
Founded
2014
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Total Funding
$209M
Above
Industry Average
Funded Over
2 Rounds
Tonies shares have returned 30.7% since the start of the year, including dividends, rising from €10.68 to €13.38 despite concerns over digital competition and reliance on licensed content. The bullish case put fair value at €12, based on 29.3% revenue growth and 7.6% margins over three years, helped by Disney content. The cautious case said €9, assuming 21.9% growth and 3.4% margins. First-half 2026 revenue rose to €242.931m from €176.615m a year earlier. The net loss widened from €1.109m to €27.341m, a net margin of negative 11.3%. A new Hasbro partnership and broader retail reach support the bullish view. Buyers now must judge whether repeat figurine purchases and international expansion can last at the scale the price implies.
Freshfields has advised German audio platform company tonies SE on a syndicated revolving credit facility. The company refinanced its existing syndicated credit facility ahead of maturity, replacing it with a larger facility. The new credit facility has an initial three-year term, with two one-year extension options and an increase option. It will be used for general corporate purposes of the tonies Group. tonies SE is an interactive audio platform for children that develops and distributes the Toniebox and audio figurines. Since its founding in Germany in 2014, the company has sold around 12.2 million Tonieboxes and more than 165 million Tonies worldwide. The Freshfields team was led by Partner Michael Josenhans and Counsel Alexander Pospisil from Frankfurt and Berlin.
tonies has launched the Toniebox Lite, a compact audio device priced at $79.99 in the US and $99.99 in Canada. Pre-orders began on 27 July through tonies.com and walmart.com, with in-store availability starting 22 August. The Toniebox Lite complements tonies' flagship Toniebox 2, creating a multi-device ecosystem. The lighter device delivers the company's core screen-free listening experience and is compatible with all 1,500 Tonies and 3,500 digital titles. It is certified for children aged one and above. The launch expands tonies' platform, which has sold 12.2 million Tonieboxes and 165 million Tonies globally since 2014. The device will be introduced in the UK, Australia, and New Zealand in autumn 2026. tonies reported €630 million in revenue for FY 2025, up 31% year-on-year.
Tonies, the interactive audio platform for children, has partnered with BBC Studios to bring Bluey to the Toniebox for the first time. The collaboration launches across North America, DACH, the UK, France, Australia and New Zealand from June through October. The partnership introduces an exclusive Bluey Tonieplay experience developed by tonies' in-house studio, featuring immersive audio-first play adapted from the series. Three Classic Tonies figurines — Bluey, Bingo and Muffin — will debut alongside themed accessories including Listen and Play bags and a Toniebox 2 sleeve. Pre-orders are now available in the US on tonies.com and target.com. Tonies has sold over 12 million Tonieboxes worldwide, whilst Bluey has become one of the world's most-watched animated series since its 2018 debut.
tonies has partnered with Hasbro to reimagine MONOPOLY, GUESS WHO?, and THE GAME OF LIFE as screen-free, audio-led games for its Tonieplay platform. The titles, designed for children aged 5 and up, transform traditional board games into interactive, story-driven adventures. Built exclusively for Toniebox 2, each game features new mechanics whilst honouring the originals. MONOPOLY Real Estate Rush offers fast-paced decision-making, GUESS WHO? Monster Mysteries focuses on listening skills and deduction, whilst THE GAME OF LIFE presents a narrative-driven journey with branching choices. The collection will launch in summer 2026, beginning with US pre-orders today and expanding globally from July. tonies has sold over 156 million Tonies worldwide and achieved $756 million revenue in fiscal year 2025, up 31% year-on-year.
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Industries
Company Size
501-1,000
Company Stage
IPO
Headquarters
Düsseldorf, Germany
Founded
2014
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs