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Tonsser

Community-driven football talent development app

Overview

Tonsser runs a community-driven football app that helps young players track performance, get feedback, and showcase their talents so they can gain recognition from scouts and professional clubs. The app supports match tracking, player statistics, and features like Player of the Match voting, building a player profile used by clubs. It also facilitates trials, with hundreds of players going on trial via the platform. The product works by users recording matches, updating stats, and engaging with the community to receive feedback and visibility, including premium subscription features, advertising, and partnerships for revenue. Tonsser differentiates itself with a large, global user base (over 1 million players in 10 countries) and a community-driven, data-backed path to trials and contracts, tying performance data to opportunities. The goal is to make it easier for young football talents to develop, be noticed, and secure professional opportunities.

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About Tonsser

Simplify's Rating
Why Tonsser is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEntertainment

Company Size

11-50

Company Stage

Series A

Total Funding

$10.8M

Headquarters

Copenhagen, Denmark

Founded

2014

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Simplify's take

What believers are saying

  • Grinta beta, live October 2026, expands engagement beyond tracking into daily habit formation.
  • Partner programmes with federations, academies, schools, and clubs open recurring distribution.
  • The Huddersfield Town scouting relationship validates data-driven recruitment economics for 2026 sales.

What critics are saying

  • Grinta beta risks product-market fit; the old scouting marketplace no longer defines Tonsser.
  • Adidas and club partnerships concentrate revenue; one renewal miss hits growth immediately.
  • GDPR-sensitive youth data and partner sharing create regulatory exposure across Europe and England.

What makes Tonsser unique

  • Grinta, launched October 12, 2026, turns match data into player coaching.
  • Tonsser's 10-year dataset and club pathways create scarce youth-football benchmarking.
  • The October 7, 2025 adidas extension sustains exclusive grassroots opportunity creation in England.

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Funding

Total Funding

$10.8M

Below

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$6M
$8.2M
$15M
$30M

Benefits

  • An attractive and competitive remuneration based on competencies and experience
  • 100% Work from home flexibility / Remote Friendly
  • Free choice of mobile phone, laptop, monitor and other setup that you need
  • Be part of a company with Multinational DNA, where the official language is English but we speak: Danish, French, Spanish, Dutch, German and Portuguese!
  • Travelling to watch Tonsser United play, and catch up with teammates
  • Sweet Tonsser United gear and company merch
  • Healthy lunch for the office-goers

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

3%
The Athletic
Mar 10th, 2022
Tonsser: An attempt to change the way young players are scouted through data

Southampton's owner Sport Republic has another investment that aims to change how clubs recruit youngsters

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