TTopgolf uses high-tech driving ranges that blend golf with social entertainment. Players hit microchipped balls into targets to score points based on distance and accuracy, playing in bays that are charged by time. Venues combine sport with dining, drinks, and event spaces to create a social experience for families, friends, corporate groups, and golf enthusiasts. Compared with traditional golf or purely entertainment venues, Topgolf differentiates itself by integrating technology, a social atmosphere, and variety of revenue streams (venue time, food and beverage, events, and merchandise) into one experiential offering. The company’s goal is to grow its footprint by delivering scalable, engaging entertainment experiences that mix sport, technology, and hospitality across more locations both in the U.S. and internationally.
Work here?Claim your company
Industries
Company Size
10,001+
Company Stage
Acquired
Total Funding
$301.4M
Headquarters
Dallas, TX
Founded
2000
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$301.4M
Above
Industry Average
Funded Over
3 Rounds
Tiger Woods and Rory McIlroy's TGL takes major step with new Topgolf agreement. The new multi-year partnership will allow golfers to play official TGL and WTGL competition holes at Topgolf venues, with exclusive prizes, watch parties and VIP experiences also on offer. 02 Nov 2026 Topgolf is bringing the innovative indoor golf format created by Tiger Woods and Rory McIlroy to everyday golfers after announcing a major new partnership with TGL and its women's equivalent, WTGL. The multi-year agreement with TMRW Sports will give players the opportunity to experience some of the custom-designed holes featured in the leagues, with Topgolf venues and Toptracer Range facilities set to host competitions, watch parties and exclusive fan experiences. It is an interesting development for TGL, which is preparing to begin its third season, and WTGL, which is about to make its debut. Both indoor golf leagues are designed to offer a different take on traditional professional golf, combining technology, team formats and fast-paced match play. However, there are two particularly notable absentees from the leagues' player line-ups. Neither reigning men's World No.1 Scottie Scheffler nor women's World No.1 Nelly Korda has signed up to compete in TGL or WTGL. That has not stopped organisers from looking to expand the appeal of the competitions, with the Topgolf partnership potentially introducing a much wider audience to the format. The first initiative will be the Topgolf WTGL Challenge, which launches on November 8 to coincide with the women's league's opening match. Players visiting participating Topgolf venues will be able to take on custom-designed holes featured in WTGL competition, effectively giving amateurs the chance to tackle the same challenges as the professionals. There is also an incentive to get involved, with three participants selected at random to receive a $500 gift card for official WTGL merchandise. The competition runs until December 23, with full terms and conditions available through Topgolf. Beyond the playing challenge, the partnership will introduce WTGL and TGL watch parties at selected venues, alongside discounts, special programming and opportunities to win some impressive prizes. These include greenside tickets, VIP Clubhouse access, suite experiences and behind-the-scenes passes at the leagues' home venue, the SoFi Center in Palm Beach Gardens, Florida. TMRW Sports president of golf Rufus Hack believes the agreement will allow supporters to become more involved with the competitions rather than simply watching them on television. Topgolf CEO David McKillips also highlighted the opportunity to use technology to make golf more accessible, particularly for casual players and those new to the sport. The timing is significant, too. WTGL's inaugural season begins on November 8, with five teams competing at the SoFi Center. TGL will then return for its third season on December 27, with Boston Common Golf taking on expansion side Motor City Golf Club in the opening match. Topgolf's involvement is particularly relevant because its Toptracer technology already plays a role in both leagues, providing the ball-tracking technology used during broadcasts. The technology is also familiar to millions of recreational golfers, with Toptracer available at more than 1,450 locations across 38 countries. For TMRW Sports, the partnership represents another opportunity to grow the leagues beyond their television audiences. For Topgolf, it provides a fresh way to encourage people to try golf through a format that is increasingly geared towards entertainment as well as competition. Whether playing a virtual version of a challenging TGL hole or watching the professionals compete during a night out, the aim is to make the leagues more accessible. And while some of golf's biggest names, including Scheffler and Korda, will not be involved in the competitions, the partnership could help TGL and WTGL build a following among a much broader audience. Andy Roberts first joined GolfMagic on a month's work experience back in April 2011. Andy then assumed the role of GolfMagic Editor in 2015.
Topgolf & TMRW Sports partner to bring TGL & WTGL experiences to golf fans worldwide ahead of inaugural WTGL season. Nov 2, 2026 Multi-year Partnership Includes Interactive Competition Holes, Watch Parties and Exclusive Fan Experiences at Topgolf Venues Globally DALLAS and PALM BEACH GARDENS, Fla., Nov. 2, 2026 /PRNewswire/ - Topgolf, a global leader in sports and golf entertainment, and TMRW Sports today announced a multi-year partnership that will bring TGL presented by SoFi and WTGL experiences to Topgolf venues and Toptracer Range facilities around the world. The partnership will give fans new ways to connect with both leagues through opportunities to play official competition holes, attend watch parties and participate in promotions and exclusive experiences tied to the leagues' upcoming seasons. The partnership connects Topgolf, which has introduced millions of players to the game through its venues and Toptracer Range technology, with TGL and WTGL, TMRW Sports' leagues featuring top PGA Tour and LPGA players in fast-paced team competition at the award-winning SoFi Center in Palm Beach Gardens, Fla. "TGL and WTGL are redefining how modern fans consume golf, which aligns perfectly with our mission to make the game more accessible through tech-driven innovation," said David McKillips, CEO of Topgolf and Toptracer. "Through our partnership with TMRW Sports, our Topgolf venues and Toptracer Range partners are able to turn casual viewers into active participants by giving millions of players a taste of TGL and WTGL action in real time." "Topgolf and Toptracer reach golfers everywhere, from avid fans to people picking up a club for the first time, which makes this partnership a natural fit for TGL and WTGL," said Rufus Hack, president, golf, TMRW Sports. "Fans won't just watch our leagues, they'll get to play them. Together, we can give fans more ways to experience TGL and WTGL, take on the same holes as the pros and stay connected well beyond match night." To kick off the partnership, Topgolf is celebrating the first season of WTGL with the Topgolf WTGL Challenge, putting fans on the same holes the pros play. All season long, fans can tee it up on holes featured in WTGL match play for a chance to win a $500 gift card for official WTGL merchandise. Three winners who complete the holes at Topgolf will be selected at random.* For the first time at Topgolf, guests can play the custom-designed competition holes that define the TGL and WTGL seasons. Whether a scratch golfer or swinging for the first time, fans can take on the same shots the pros face under the lights. The partnership brings the energy of the leagues to Topgolf venues and fans worldwide: * Match Night Watch Parties: Select Topgolf venues will host TGL and WTGL watch parties throughout the season, complete with league talent features, gameplay discounts and programming that turns every match into a can't-miss night out. * Exclusive Access and VIP Experiences: Through custom promotions, fans will have opportunities to win greenside tickets, VIP Clubhouse access, suite nights and behind-the-scenes passes at SoFi Center, along with one-of-a-kind prizes. Promotions will run across Topgolf's national channels and the TGL competition hole catalog. * More to Play For: Throughout both the TGL and WTGL seasons, Topgolf, TGL and WTGL will keep the momentum going with new fan experiences, surprises and moments built to bring the game closer to the people who love it. The partnership extends into Topgolf Media Networks, the company's recently launched sponsorship, media and licensing division, integrating TGL and WTGL into a national campaign spanning email, social content and in-venue marketing across Topgolf's 28,000-plus digital screens nationwide. In addition to in-venue and on-range activations, the TGL and WTGL broadcasts are supported by Topgolf through ball-tracking technology provided by Toptracer, the world's most-used and trusted range technology. This partnership adds to a growing roster of trusted and influential organizations helping Topgolf reach its goal of 10 million new, committed golfers by 2030, including First Tee, Youth on Course, Special Olympics and more. To learn more, visit topgolf.com. *Sweepstakes offered between 11/8-12/23. Official rules will be available at topgolf.com/WTGLChallengeRules on 11/8. About Topgolf: Topgolf is the ultimate instigator of play. Thanks to our 100-plus venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events and a vibe focused on more play for all. To learn more, plan an event or make plans to come play a round, visit www.topgolf.com. About Toptracer: Toptracer is the No. 1 range technology in the world. It has revolutionized the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. It is the most-used and most-trusted ball-tracing technology with more than 1,450 sites across 38 countries. With 45 million hours played in 2025, it is also No. 1 in engagement and receives the best ROI with most range operators and club managers seeing a minimum of 50% increase in revenue in year one. Learn more at toptracer.com. About TGL presented by SoFi: Created by TMRW Sports, in partnership with the PGA Tour, TGL presented by SoFi features teams of top PGA Tour players, including TMRW Sports co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced team golf competition in primetime. TGL's home is the award-winning SoFi Center, a custom-built venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL has been recognized with several awards, including the MIT Sloan Sports Analytics Conference's Alpha Award for Best Sports Innovation and the Sports Business Journal Sports Business Awards: Tech - Best Technology Collaboration. TGL's teams include reigning champion Los Angeles Golf Club, Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club, New York Golf Club, The Bay Golf Club and Motor City Golf Club, which will make its TGL debut this season. Launching Sunday, Nov. 8, WTGL will feature five teams of the world's best women golfers in partnership with the LPGA. To learn more about TGL, its teams, rosters, competitive format, schedule and technology, visit TGLGolf.com. About WTGL: Created by TMRW Sports in partnership with the LPGA, WTGL is a new women's team golf league launching this fall. Building on the foundation of TGL presented by SoFi, WTGL will feature teams of the world's best women golfers competing in a season-long, fast-paced team match play competition. WTGL's home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. The five teams for WTGL's inaugural season are Atlanta Drive GC, Boston Common Golf, Los Angeles Golf Club, Motor City Golf Club and New York Golf Club. To learn more about WTGL, its teams, rosters, competitive format and technology, visit WTGLGolf.com. TGL presented by SoFi and WTGL Media Hub: Offering media members a wide selection of downloadable assets, the TGL/WTGL Media Hub includes player and team images; league and team logos; explainer content; match highlights; overviews of holes; statistics and more. Media can register for access and apply for match credentials at TGLMediaHub.com. Topgolf Media Contact: Dan Wooters GMS - North America [email protected] 201-919-7425 TGL presented by SoFi Media Contact: Adam Freifeld VP, Communications - Golf [email protected] 917-597-7762 SOURCE Topgolf
'Get ready.' City of Liberty Lake welcomes a new TopGolf location for families to enjoy. By www.kxly.com - RSS Results in news/local-news of type article Oct 29, 2026 | 4:12 PM LIBERTY LAKE, Wash. - We are one step closer to welcoming a TopGolf location to the Inland Northwest. The City of Liberty Lake confirmed that an 11-acre empty field along I-90 and near Kramer Road and Country Vista Drive has been sold to TopGolf USA. The land was bought for $4 million. The city says the building permit is expected to get approved in the next two weeks. Once that happens, crews will be able to go to the empty site and begin work on the major project. "Get ready, because probably within the next year you'll have a new destination and attraction in Liberty Lake," said city administrator Mark McAvoy. After talks about the course coming to the region for the past two years, the deal between TopGolf commercial real estate firm Kiemle Hagood closed on Wednesday. "We're pretty much equal distance between Coeur d'Alene and Spokane, and we've got large metro areas on both sides," McAvoy said. "I think the strategy that TopGolf is looking at is to place themselves in the center of all of that and draw people from all over." There is no specific date for when the project is expected to be completed, but the city says once crews get to work, it should be here before we know it. On Air Now 1:00 PM - 4:00 PM
TopGolf is coming to Liberty Lake. By www.kxly.com - RSS Results in news/local-news of type article Oct 28, 2026 | 3:42 PM LIBERTY LAKE, Wash. - TopGolf will be coming to Liberty Lake. TopGolf USA bought an 11-acre property in Liberty Lake. The sale closed today, Oct. 28, 2026, according to the Greater Spokane Valley Chamber of Commerce. The land is on Country Vista Drive. On Air Now 9:00 PM - 12:00 AM
Topgolf offers treats, sips, and 50% off gameplay. Posted: Oct 15, 2026 / 03:33 PM CDT Updated: Oct 15, 2026 / 11:39 AM CDT DALLAS (KDAF) - Topgolf has launched a limited-time Halloween promotion across participating venues, offering themed menu items, decor and custom music playlists through Nov. 1. The lineup, titled "Tricked Out Treats," features seasonal food and beverage items alongside limited gameplay discounts and golf lesson packages. The seasonal drink lineup features themed options such as the Haunted Marg, made with Ghost Spicy Blanco Tequila, blood orange, mango, a black lava salt rim and gummy worms. Venues are also offering Frozen Faves Made Spooky, which adds blackberry puree and gummy worms to frozen drinks, alongside the non-alcoholic Watermelon Patch drink. Additionally, a Vampire Transfusion cocktail served in a cocktail IV bag is available at select locations in Madison, Austin, Canton, Katy, Schaumburg, Centennial, Orlando, Chesterfield, Parsippany, Ontario, Brooklyn Center and Las Vegas. The menu also includes dessert options. Guests can order the Boneyard Brownie, topped with vanilla ice cream, whipped topping, caramel sauce, gummy worms and Halloween sprinkles. Other food items include a Cookie Butter Apple Crumble and Topgolf Donut Holes-In-One, which are served with a Pumpkin Spice Injector. Along with food and drink offerings, venues feature Halloween decor and seasonal music. Topgolf Radio added Halloween tracks to its station lineup on Oct. 1. Discount promotions and additional music releases are scheduled to launch later in the month. Starting Oct. 17, guests can use the code "BOO" to receive 50% off gameplay reservations made for Oct. 31, valid for one to two bays. A custom Halloween DJ playlist is set to launch on Oct. 22. Guests can reserve a bay at topgolf.com/us/plan-a-visit/. Additionally, the first 600 customers to purchase a lesson or gameplay package using the code "SCARY" at checkout will receive a limited-edition Black Clover Halloween hat. The themed promotion runs through Nov. 1 at participating venues. All facts in this report were gathered by journalists employed by CW33. Artificial intelligence tools were used to reformat information into a news article for our website. This report was edited and fact-checked by CW33 staff before being published.
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs
Industries
Company Size
10,001+
Company Stage
Acquired
Total Funding
$301.4M
Headquarters
Dallas, TX
Founded
2000
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs