Topgolf to open its first venue in Wisconsin with newest venue prototype on August 14. Jul 30, 2026, 09:00 ET DALLAS, July 30, 2026 /PRNewswire/ - Sports entertainment leader, Topgolf announced today the official opening of its newest location near Madison in Monona, Wisconsin, on August 14, 2026. Topgolf Madison, the first venue in the state of Wisconsin, is the brand's new prototype featuring Topgolf's legendary golf games plus new entertainment and technology enhancements that include arcade games, a reimagined outfield, targets, lights and slope, and the brand's new "My Bay, My Way" personalized offering. Topgolf Madison, located eight miles east of Madison at 6600 Topgolf Way near the intersection of Beltline Highway and Broadway in Monona, is the brand's 103rd venue in the country. The two-level venue will offer a dynamic and inclusive, tech-driven modern golf and entertainment experience for guests of all skill levels. Topgolf Madison is expected to employ approximately 200-250 team members. "We're excited to bring Topgolf to the Madison area and make Wisconsin our newest home," said David McKillips, Topgolf CEO. "Topgolf is the ultimate sports, entertainment and golf destination, making it the perfect place for sports fans and families across the state to play, eat, drink and enjoy some friendly competition with the best social golfing games in the world. And there's no better time to arrive than right as football season kicks off." The venue will also feature 12 dedicated game day suites. Each suite is designed to deliver an elevated sports-viewing experience, featuring multiple surround screens for a panoramic, immersive viewing environment. Guests can book a suite either in person or by contacting the sales team. "Topgolf was in search of its first Wisconsin location for quite some time, and we're very pleased that they chose Monona," said Monona Mayor Nancy Moore. "It will be a terrific recreational and entertainment venue in the Madison area and will be a draw for residents and visitors alike. It is also an important anchor for the continued redevelopment of Broadway Drive and will serve as a powerful catalyst for future growth and investment throughout the community." To celebrate the grand opening, Topgolf is giving away one year of free game play at Topgolf Madison to one lucky winner. All eligible guests who book and complete a one or two-bay reservation between August 14-28, 2026, will be automatically entered for a chance to win. No purchase necessary. Terms and conditions apply. Official rules are available here. The Basics Topgolf is a modern golf experience where anyone, whether they've never picked up a club or are seasoned players, can enjoy the game in a relaxed, no-pressure environment. During game play, guests aim at giant outfield targets as Toptracer technology tracks each ball's flight, distance and accuracy in real time. For guests swinging a club for the first time, Topgolf's exclusive club, The Sure Thing, is only available at Topgolf and is designed to make golf even easier for beginners. Topgolf Madison will feature: * 72 outdoor, climate-controlled hitting bays across three levels * Lounge-style seating and high-top tables in each bay for social play * A full-service bar and restaurant led by chefs * Game day suites * Private event space for team outings, parties and meetings * Outdoor social spaces with yard games * Enhanced outfield target lighting synced to a music-and-light show * Regulation-sized field goal post in the outfield * 22-Foot Video Wall and 100+ screens throughout the venue for an immersive sports-viewing experience, ranging from 43" to 86" LCDs These amenities combine to create a vibrant, all-ages entertainment destination where guests can gather, celebrate and play. Guests can visit topgolf.com/madison or visit the Topgolf app to book a bay and start planning their visit. More Ways to Play Topgolf memberships and passes are the perfect way to play all year long. Topgolf Madison guests can purchase two popular options before (or at the time of) opening. * Topgolf PlayMore is your ticket to play year-round. For $20 a month, the membership unlocks one hour of game play each month and a free appetizer every visit, any day, any time, for you and up to five guests every single visit. * Topgolf Platinum is built for those craving more golf, more perks and more ways to play. Platinum members unlock premium benefits, including free game play during designated hours, 20% off food, non-alcoholic drinks and in-venue retail, and free Topgolf Accounts for up to five guests every visit. About Topgolf Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com. SOURCE Topgolf

Topgolf and World Series of Golf launch first-ever poker-inspired tournament Series across 30 US venues. Topgolf and the World Series of Golf (WSG) have unveiled a new tournament format that takes inspiration from poker, introducing the first-ever WSG Satellite Series across 30 Topgolf venues in the United States. Taking pl... Topgolf and the World Series of Golf (WSG) have unveiled a new tournament format that takes inspiration from poker, introducing the first-ever WSG Satellite Series across 30 Topgolf venues in the United States. Taking place simultaneously on September 1-2 across 11 states, the competition replaces traditional stroke play with a strategy-driven format where players compete hole-by-hole using betting mechanics built into the WSG mobile app. The result is a tournament that rewards tactical decision-making alongside golfing ability, drawing clear parallels with competitive poker. The initiative represents an interesting convergence of sports, gaming and technology, demonstrating how gamification continues to reshape traditional sporting experiences. Each qualifying event begins with players competing in groups of four, with winners advancing through knockout rounds until a venue champion is crowned. The 30 venue champions will then compete at the National Qualifying Championship at Topgolf Scottsdale on October 2, with the overall winner earning Topgolf's designated seat in the prestigious World Series of Golf Championship and the opportunity to compete for a top prize of up to $250,000. Topgolf CEO David McKillips believes the partnership creates an entirely new competitive experience. "By combining the strategy and excitement of poker with the skill and competition of golf, we're creating an entirely new way to play. It's innovative, social and competitive, and we see this as the beginning of a tournament platform that can grow into something truly special for golfers across the country." WSG CEO Robert Davidman said the tournament format was specifically designed to bring poker-style strategy into golf while making competitive play more accessible. "The WSG format was made for this moment. It takes the strategy of poker and puts it into every hole, and now, through our app, anyone can bring that experience to a Topgolf bay or any golf course in the world." Davidman added that the partnership opens the championship to a far broader audience than ever before. "For 23 years, the World Series of Golf has been the pinnacle of competitive golf. This partnership changes that. Topgolf makes WSG accessible to everyone... We built this format to be the most competitive game in golf. Now, for the first time, anyone can play it." As gaming mechanics continue to influence sports entertainment, the WSG Satellite Series offers a compelling example of how poker-inspired gameplay can create more engaging competitive formats while broadening participation beyond traditional golf audiences. Registration is $86.49 at https://scorecard.wsg.golf/satellite/register and includes a WSG app subscription and a reserved bay at your local Topgolf. To learn more or enter the competition at your local Topgolf, please visit https://wsg.golf/topgolf-series. Published July 30, 2026

Topgolf to open first Wisconsin location. The golf entertainment chain Topgolf will open a location near Madison, Wisconsin, on Aug. 14, the company's first venue in the state and 103rd in the country. To commemorate the launch, Topgolf will give away one year of free gameplay at Topgolf Madison to one lucky winner. "We're excited to bring Topgolf to the Madison area and make Wisconsin our newest home," said CEO David McKillips. "Topgolf is the ultimate sports, entertainment and golf destination, making it the perfect place for sports fans and families across the state to play, eat, drink and enjoy some friendly competition with the best social golfing games in the world. And there's no better time to arrive than right as football season kicks off."