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Topicals

Science-backed skincare for chronic skin conditions

Overview

Topicals is a direct-to-consumer skincare brand focused on chronic skin conditions, combining dermatological science with mental health advocacy. Its product line is concise, with hero items like Faded for hyperpigmentation and Like Butter for hydration, developed with a scientific advisory board and free of dyes, parabens, and sulfates. The company sells through its own website and partners like Sephora and targets Gen Z and millennial consumers with an authentic, inclusive image built largely via social media and influencer partnerships. It differentiates itself by tying skincare to mental health impact—donating at least 1% of profits and running a Mental Health Fund—while pursuing an omnichannel growth strategy backed by notable investors and celebrities. Topicals aims to redefine the narrative around chronic skin conditions, destigmatize skin imperfections, and expand access to science-backed, inclusive skincare while supporting nonprofits in marginalized communities.

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About Topicals

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Industries

Social ImpactHealthcareConsumer Goods

Company Size

51-200

Company Stage

Early VC

Total Funding

$26.6M

Headquarters

Santa Monica, CA

Founded

2018

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Funding

Total Funding

$26.6M

Above

Industry Average

Funded Over

3 Rounds

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Company News

AFROTECH
Sep 3rd, 2026
Olamide Olowe steps down as CEO of Topicals.

Olamide Olowe steps down as CEO of Topicals. Olamide Olowe has stepped down as the CEO of Topicals. Olowe has held the role since she co-founded the science-backed skincare brand with Claudia Teng in 2020 to address skin conditions such as acne, hyperpigmentation, and dark spots for all skin tones. The venture has been a success. More than 10 million eye masks have been sold, with 12x revenue growth in 5 years, Double-digit profitability, and more than $22 million in venture capital raised, Olowe said on X. WNBA star Angel Reese and Nigerian singer Rema, known for songs such as "Calm Down," are among the investors in Topicals as of January, as AFROTECH(TM) previously reported. Topicals is carried in Sephora. In 2022, it made history as the retailer's fastest-growing skincare brand, with one product being sold per minute, per a press release. Topicals' new CEO. Sukiana Chancy has now been appointed as the new CEO of Topicals, according to Business of Fashion. Olowe will still be involved in day-to-day operations. "I wanted to partner with someone who has worked their way up through marketing, built a global brand, and managed a profit-and-loss sheet much larger than ours," Olowe told the Business of Fashion. Chancy was previously the general manager of skin, hair, and fragrance divisions at Fenty Beauty. Her resume also includes roles at Cay Skin, Devacurl, and the Estée Lauder Companies. Per Business of Fashion, Chancy sees Topicals as a "culturally resonant" brand also founded by a Black woman, similar to Fenty Beauty, founded by Rihanna. "My role is creating more infrastructure to help amplify [the message] and bring it to as many eyeballs and faces as possible," Chancy told the Business of Fashion. Topicals' current footprint includes the U.S., Canada, and the UK. Looking ahead, the brand seeks to expand to the Middle East and Africa and accelerate its presence in Europe. Samantha Dorisca is a Houston-based journalist and photographer whose mission is to impact communities through the gift of storytelling using the written word or visual media. She completed her B.A at The University of Texas at Austin and is pursuing a M.A at The University of Memphis. Her work can be found on platforms such as Houstonia Magazine, Girls' Life Magazine, and Blacque Magazine. Samantha mainly reports on tech, trends, and entrepreneurship. Uber is ending operations in Nigeria and Uganda after 12 years as rising costs and competition reshape the country's ride-hailing market. Sep 3, 2026 A Senegalese-based pharmaceutical company has produced the first African-made clinical treatment for sickle cell called Drepaf. Sep 3, 2026 How Ashley La Bomme-Benson got her rent covered for a month with the help of a callout from Ms. Rachel on Threads. Sep 3, 2026 New York City Public Schools is cracking down on AI by banning younger students from using the advanced technology. Sep 2, 2026 Celebrity hairstylist Vernon François joins tech company Halo, which carries a braiding device, as an expert advisor and creative engineer. Sep 2, 2026 Karen-Happuch Henneh created an offline flood safety navigation app informed by her upbrining in Accra, Ghana. Sep 2, 2026 NBA veteran and Iowa native Harrison Barnes has purchased Community State Bank in Paton for a reported $25 million. Sep 1, 2026 Deloitte has agreed to a settlement in a lawsuit accusing the the consulting firm of using race and sex-based goals in hiring and promotions. Sep 1, 2026 Private equity firm GenNx360 Capital Partners closes $865 million Fund IV for aerospace, defense, and IT industries. Sep 1, 2026 Cécred's performance in the haircare category at Ulta Beauty contributed to its "impressive" Q2 earnings report. Sep 1, 2026 AMP, a streaming group that includes Kai Cenat, Fanum, ImDavisss, and more, purchases neighborhood called "The Hill." Aug 31, 2026 Dolly Parton's "I Will Always Love You" earned her millions in royalties from Whitney Houston's version, and she put it toward a good cause. Aug 31, 2026 A 2021 federal mandate requiring surveillance technology in new cars to address driving while intoxicated has been stalled. Aug 31, 2026 Florida HBCU Edward Waters University welcomed 1,281 students for Fall 2026 after recieving over 13,000 applicants for the academic year. Aug 31, 2026 Learn all about Law Roach's net worth, career milestones and his path to becoming a legendary image architect. Aug 28, 2026

The Business of Fashion
Sep 2nd, 2026
Topicals appoints new CEO from Fenty Beauty.

Topicals appoints new CEO from Fenty Beauty. Founder Olamide Olowe has stepped down from her chief executive role as Sukiana Chancy joins the company. 02 September 2026 Gen-Z skincare brand Topicals has appointed Sukiana Chancy as chief executive, the company told The Business of Beauty. Olamide Olowe, the line's founder and erstwhile CEO will still be involved in day-to-day operations. Olowe said the business was now at a point of scale where external expertise was needed to steward its growth. "I wanted to partner with someone who has worked their way up through marketing, built a global brand, and managed a profit-and-loss sheet much larger than ours," Olowe said, adding that she aspires to make the line the number-one skincare brand at Sephora. Chancy joins from Fenty Beauty, where she was general manager of its skin, hair and fragrance divisions. She previously worked at Cay Skin, Devacurl and the Estée Lauder Companies. Founded in 2020, Topicals is known for its range of targeted skincare solutions for conditions like hyperpigmentation and acne, underpinned by slick, modern marketing. Suitable for all complexions but designed to cater to the needs of darker skin tones, the line is often cited as one of the most popular brands with young shoppers. Its most recent launch, Faded Dark Spot Peel Pads, is fronted by the American rapper JT, and in January, it announced investment from the WNBA star Angel Reese and Nigerian singer Rema. It has raised more $22 million in funding from investors including Cavu and MarcyPen; the brand declined to provide a revenue figure. (In April 2025, Olowe's holding company, Cost of Doing Business, which she leads with Topicals president Sochi Mbadugha, acquired the Australian hair care line Bread.) Chancy said she had been a longtime fan of the brand, and that many of the factors that drew her to Fenty Beauty, such as it being a "culturally resonant" line founded by a Black woman, also drew her to Topicals. "My role is creating more infrastructure to help amplify [the message] and bring it to as many eyeballs and faces as possible," said Chancy. Topicals is also eyeing further global expansion. Available in Sephora stores in the US, Canada and UK as well as Beauty Hut in Nigeria, it hopes to launch in Europe and the Middle East via Sephora. Olowe said the executive reshuffle will allow her to be a more visible founder to promote the brand. "Having a founder that people love is part of the game," said Olowe. Editor's Note: This story was updated on Sep. 2 2026 to clarify Olowe's role in the company with information provided after publication. She will not be chairwoman of the board, but involved in day-to-day operations. In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports 'cultural leaders' to invest in its range of eye masks and serums. Analysis and advice on the fast-evolving beauty business.

Bang Media and Entertainment
Aug 10th, 2026
UK Black Business Week 2026 keynote speakers released.

UK Black Business Week 2026 keynote speakers released. August 10, 2026. Keynote speakers for UK Black Business Week in Excel London this year between 12-16th October are revealed. The event marks the momentous fifth year for the UK and Europe's largest gathering centring Black professionals and entrepreneurs. Geographic Reference Who are the keynote speakers for 2026. During the Black Women Business Talks, meet Olamide Olowo, co-founder and CEO of skincare brand Topicals, and learn how to build an inclusive and culturally relevant business. To gain practical insights into building a successful property portfolio, join Black Property Talks to see Antoine Dixon-Bellot. Especially as he is an entrepreneur, investor, and owner of ADB Investments, with over 20 years of experience in real estate. Arlan Hamilton is a renowned investor, author, and owner of Backstage Capital, which supports underrepresented startups. As a result, attend Black Finance Talks to learn how to position yourself in a constantly-changing financial landscape. What is UK Black Business Week? Launched in 2021, it is a week for Black professionals and entrepreneurs to learn how to elevate their careers and businesses. Equally important throughout the events, the event encourages attendees to connect and network. Initially premiering with over 10,000 attendees, it is predicted to see over 15,000 this year. Business Formation On Saturday 17th October, marks a decade for the accompanying UK Black Business Show. All under the Black Business Experience, the events champion and empower Black talent, innovation, and enterprise. Each year, events are held during Black History Month, signifying the up-and-coming Black industry trailblazers of today. Where can I book tickets and see more info about the programme? Visit their website to get tickets that cover the whole week or for a specific talk, starting at £35. For more info about the event, including details about the programme structure, visit here. Discover more City & Local Guides businesses Public Speaking

News On Media
Jun 18th, 2026
Olamide Olowe is embracing failure in real time and customers are here for it.

Olamide Olowe is embracing failure in real time and customers are here for it. * Thu. Jun 18th, 2026 12:24:38 AM by October Gallery Jun 18, 2026 After a Bread Beauty launch fell flat, the beauty entrepreneur went viral for publicly sharing the setback and asking her community what went wrong. When Olamide Olowe, the founder of Topicals, who recently also acquired Bread Beauty Supply, launched a new product under Bread that flopped - "like almost no sales," she said - she surprised her customer base by asking them directly why. In early June, after the unsuccessful launch of a new edge control product, Olowe took to TikTok to be transparent and ask exactly why, after launching Topicals in 2020 and helping it become one of Sephora's fastest-selling skincare brands, Bread wasn't selling. "I recently just had my first launch with our newest product called Slick Hold Gel, which is basically edge control slash like slick black gel that helps 4C hair actually get into a slick bun and stay that way for up to 12 hours with no flaking, no white residue, no stickiness. The product is amazing. So, imagine that, and imagine me launching, and it flopping like absolutely flopping, like, like almost no sales," the skincare brand founder said as she spoke to the camera from inside a car. She added, "I did what I thought worked at Topicals for Bread, and not having that same response." Olowe went on to reveal that she had sunk most of her life savings into reviving the haircare brand after acquiring it a year ago. After the brand failed to move the way she had hoped, she said she was entering a new era. "I think this is a new chapter in even my own evolution in coming and speaking directly to my community to ask a few questions. I think my first thing is, what did we do wrong in our rollout and in our marketing that didn't really land well with our audience, with our customer?" she posed. The video was well received, going viral and racking up thousands of replies. While some offered honest criticism she could work with, many praised the transparency, the rare look behind the curtain of a Black founder, and her commitment to getting it right. At a time when customer service and the human touch behind brands and major companies appears to be dwindling amid the widespread adoption of artificial intelligence, (and as Black-owned brands continue to disappear from shelves), Olowe's willingness to publicly dissect a failure and invite customers into the rebuilding process struck a chord. The entrepreneur is no stranger to candid conversations about the industry. In addition to founding Topicals, Olamide Olowe launched Cost of Doing Business (CODB) in 2024, a brand-holding company that endeavors to help scale Black beauty businesses. "Honestly, I don't think Bread's challenge is as simple as marketing. Beauty consumers are behaving differently, communities are engaging differently, and brands have to work harder than ever to maintain cultural relevance. Really appreciate you opening this conversation," a user on TikTok replied in the comments. Another user added, "Love your transparency, Olamide! Marketing professional here: the reality is that the consumer avatar for Topicals vs. Bread is totally different. Topicals is high-energy, Gen-Z clinical skin solutions. Bread is minimalist, luxury self-care for the 'lazy hair' routine. Even within the same demographic, the psychological trigger to buy hair gel vs. hyperpigmentation serum is completely different. Bread's marketing needs to pivot toward luxury lifestyle integration. Can't wait to see how you re-strategize this!" Consumers have suggested a name change, greater consideration of the aesthetic and branding, folding it more intentionally into Topicals, more tutorial-led content for different hair types, including 4C hair, increased exposure, a completely new approach, and more. In a follow-up, she said she didn't expect either the sheer volume or the quality of the responses she received. "I was not expecting this level of response from everyone," Olowe said in the second video. "I'm super grateful for how much people are invested in me and invested in the success of brands that represent people like us." She also shared that she has struggled the most with deciding how to preserve a brand she was given while also determining how much of herself, her own ingenuity, and her creativity to pour into it. She recalled that when she relaunched the brand last year after acquiring it, she received a lot of backlash from people who were concerned the brand was losing its original essence. "I think I struggled a lot with that because I wanted to make the customer happy, so I thought, okay, I didn't do the right thing by trying to bring more of my own vision for the brand," she continued. "This made me think of a question that I would love y'all's help in answering, which is, 'How do you preserve the founding vision while simultaneously positioning a brand for growth?'" She added, "Specifically, how do you do that when the founding vision may be loved by the community but isn't commercially viable, or it's not proving itself to be commercially viable?" Her plan for now is to continue listening, responding, and brainstorming. She's already uploaded more tutorials and has a brand trip to Bermuda in the works for two "breadlettes." All in all, she said part of the reason she shared the video in the first place was, of course, to be transparent, but also to embrace failure in real time. "This video is just to, I think, push myself to remember that it's actually okay to fail," she said. "I think I've felt so much pressure to be successful because Topicals was successful, and I'm excited to learn again. Thank you all so much for listening, and I'll be back again yapping and talking about all the different parts of rebuilding Bread." More About:Lifestyle Weekly New Episodes Stream Now

Your News
Jan 7th, 2026
Angel Reese and Rema invest in $20M+ skincare brand Topicals

Skincare brand Topicals has closed a funding round with participation from WNBA star Angel Reese and Nigerian singer Rema, alongside other entertainment and sports figures. Terms were not disclosed, but the company has raised over $20 million since its 2020 launch. Founder Olamide Olowe said she sought investors from the brand's community who "control culture". Topicals is known for products like its $22 viral under-eye masks and $38 Faded Serum targeting hyperpigmentation. The brand has sold over one million eye patches and operates across the US, UK, Canada, Nigeria and France. Olowe noted the investment comes as institutional funding for Black-owned businesses declines. Rema will serve as creative partner, advising on marketing to young consumers. The investors will help drive customer acquisition more efficiently during challenging economic conditions.

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