Falabella selects Topsort as strategic partner to scale its Retail Media offering through Fmedia. South America's largest retailer selected Topsort following a successful proof of concept, driving stronger performance and scalable retail media growth. PALO ALTO, Calif.-(BUSINESS WIRE)-Topsort, an AI-native and auction-based retail media infrastructure company powering marketplaces and retailers, today announced a partnership with Falabella, South America's largest retail group, to support the growth of Fmedia, its retail media business unit. The partnership follows a successful proof of concept in which Topsort's platform demonstrated meaningful improvements in advertising performance, efficiency, and transparency, aligning with Falabella's vision to strengthen its value proposition for brands and sellers across its digital ecosystem. "South America's largest retailer is scaling retail media with AI-native infrastructure." Falabella selected Topsort following a successful proof of concept that delivered stronger performance, efficiency, and transparency across Fmedia. Share This partnership reinforces Falabella's strategy to continue developing a robust, scalable, and data-driven retail media model, marking a new milestone in the evolution of Fmedia as a key growth platform for the group across the region. At the same time, it represents a significant expansion of Topsort's presence in Latin America and reflects the growing shift among leading retailers toward more transparent, auction-based advertising technologies. Continuous Platform Enhancement for Brands and Sellers Driven by a commitment to constantly improve its platform and enhance the experience for brands and sellers, Fmedia continuously evaluates new technologies to optimize advertising outcomes. The decision to migrate to Topsort's infrastructure aligns with this goal of providing top-tier, high-value tools to its commercial partners. During the proof of concept, the integration of Topsort's auction-based technology and AI-powered metrics demonstrated a clear ability to elevate campaign performance. Throughout the process, double-digit improvements were recorded across key metrics such as ROAS and CTR, ensuring Fmedia continues to offer a more efficient, transparent, and results-driven ecosystem. Building the Future of Retail Media with Fmedia The migration to Topsort's full-stack platform enables Fmedia to continue modernizing its retail media operations and scale its advertising offering across Falabella's ecosystem, which spans millions of SKUs. This evolution integrates auction-based technology, AI-powered optimization, and advanced metrics such as Topsort's Bidless(TM), enabling high-performance ad delivery at scale. The new model will also enable deeper use of first-party data for more precise and relevant audience targeting, improving return on ad spend (ROAS) for brands while establishing a unified and transparent measurement framework across the ecosystem, providing clearer and more reliable attribution for commercial partners. "Falabella is an iconic retailer and a pioneer in the Latin American market. Their decision to build the future of their retail media business with Topsort is a major validation of both our platform and our vision," said Regina Ye, CEO and co-founder of Topsort. "We're excited to support the Falabella team and remain committed to delivering the technology and collaboration needed to unlock new revenue opportunities and deepen relationships with customers." About Topsort Topsort is the commerce media infrastructure company helping retailers, marketplaces, and commerce platforms build scalable, transparent media monetization systems powered by auctions, first-party data, and measurable outcomes. Today, Topsort provides monetization infrastructure to leading enterprises across more than 40 countries, including Coles, DoorDash, Woolworths, and Falabella. Contacts. Media Contact Topsort Holly Zeng, Marketing, Communications and Public Relations [email protected]

Topsort launches TikTok Offsite Ads to extend Commerce Media beyond onsite placements. May 18, 2026, 09:00 ET New AI-native capability allows marketplaces to operationalize TikTok advertising through the same commerce media infrastructure already powering onsite retail media. PALO ALTO, Calif., May 18, 2026 /PRNewswire-PRWeb/ - Topsort, an AI-native commerce media infrastructure company powering marketplaces and retailers worldwide, today announced the launch of TikTok Offsite Ads, a new capability that enables marketplaces and vendors to launch TikTok campaigns directly from the Topsort platform. As commerce discovery increasingly shifts beyond marketplace storefronts into short-form video and social feeds, marketplaces are looking for ways to extend retail media beyond onsite placements without creating disconnected advertiser workflows, fragmented attribution, or operational complexity. TikTok Offsite Ads extends Topsort's commerce media infrastructure into one of the world's largest discovery platforms, allowing marketplaces to manage onsite and TikTok offsite campaigns through the same catalog, campaign, and reporting infrastructure they already use today. "Commerce discovery is increasingly happening outside the storefront, but most marketplace advertising systems were built only for onsite monetization," said Regina Ye, CEO of Topsort. "TikTok Offsite Ads reflects where commerce media is going: unified infrastructure that connects onsite and offsite discovery into one operational system." Bring TikTok Into Your Commerce Media Infrastructure TikTok Offsite Ads allows marketplaces and vendors to launch campaigns using workflows already familiar from onsite sponsored listings and other offsite programs inside Topsort. Advertisers can: * Select all products or specific SKUs * Set budgets and campaign dates * Launch TikTok campaigns directly from Topsort * Use the same catalog infrastructure already powering marketplace retail media * Review SKU-level and campaign-level reporting through existing Topsort workflows To simplify campaign creation, advertisers can also choose soundtrack styles including Relaxed instrumental, Upbeat electronic, and Minimal ambient, while Topsort automatically selects an appropriate instrumental track from TikTok's music library. The launch extends Topsort's AI-native commerce media infrastructure into TikTok campaigns, helping marketplaces manage onsite and offsite monetization through the same catalog, campaign, reporting, and attribution workflows already used across their retail media programs. As marketplaces expand into social commerce and omnichannel discovery, they increasingly need infrastructure that can connect advertising surfaces without adding operational complexity. TikTok Offsite Ads is available now for Topsort marketplace customers. Media Contact SOURCE Topsort