Torstar Corporation has announced a strategic partnership with MediaTonik, expanding the scale of their programmatic media solutions.

TORONTO, Jan. 13, 2025 (GLOBE NEWSWIRE) -- Environics Analytics (EA) announced today that Postmedia, Toronto Star and Metroland have joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution as a privacy-conscious way of bringing identity and addressability to the Canadian digital ecosystem. LiveRamp’s Authenticated Traffic Solution is part of the LiveRamp Data Collaboration Platform that helps publishers and marketers connect first-party user data with LiveRamp’s durable, privacy-centric identifier, RampID, to enable advertising on authenticated inventory in a privacy-forward manner. RampID allows marketers to find audiences everywhere they want, including directly from publishers, through open exchanges, in private marketplaces, and on every channel and browser.   Using LiveRamp’s Authenticated Traffic Solution, Postmedia, Toronto Star and Metroland can also integrate interoperable identity solutions including The Trade Desk’s Unified ID 2.0, Yahoo’s ConnectID, Epsilon’s CORE ID, and Google’s Publisher Advertiser Identity Reconciliation (PAIR). LiveRamp’s exclusive Canadian partnership with EA, announced in May 2024, enables EA customers to use LiveRamp’s Data Collaboration Platform and activate anywhere their audiences are spending time via RampID, as well as any publishers that have implemented Authenticated Traffic Solution in Canada and across the world. “We’re delighted that Postmedia, Torstar and Metroland are joining the ranks of publishers implementing LiveRamp’s Authenticated Traffic Solution in Canada,” remarks Jan Kestle, President and CEO of Environics Analytics