Tovala

Tovala

Smart oven with meal delivery service

About

Tovala combines hardware, software, and food to simplify home cooking with its Tovala Smart Oven and meal delivery service. The Smart Oven is a countertop appliance that cooks meals automatically when customers scan a QR code on Tovala-prepared meals. This system is designed for busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala targets health-conscious consumers and operates in the meal kit and smart kitchen appliance markets. Its business model includes selling the Smart Oven and offering a subscription service for chef-crafted meals delivered to customers' homes. Revenue comes from oven sales and subscription fees, and Tovala has experienced rapid growth since its start in 2015, building a loyal customer base. The company also focuses on creating a positive work culture that supports employee well-being.

Company Stage

Series C

Employees

51-200

Industries

Food & Agriculture, Hardware, Consumer Goods

Total Funding

$69.6M

Headquarters

Chicago, Illinois

Founded

2017


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Simplify's Take

What believers are saying

  • Tovala raised $30M in Series C funding to fuel growth in 2021.
  • Integration with voice assistants could enhance Tovala's smart oven user experience.
  • The rise of personalized nutrition offers Tovala opportunities for customized meal plans.

What critics are saying

  • Increased competition from companies like June Oven and Brava.
  • Semiconductor shortages may disrupt Tovala's smart oven production.
  • Rising ingredient costs could impact Tovala's meal delivery pricing.

What makes Tovala unique

  • Tovala combines a smart oven with a meal delivery service for convenience.
  • The Tovala Smart Oven automates cooking with a simple QR code scan.
  • Tovala targets health-conscious consumers with chef-crafted, nutritious meals.

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Growth & Insights
Headcount

6 month growth

5%

1 year growth

0%

2 year growth

38%

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