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Tovala combines hardware, software, and food to simplify home cooking with its Tovala Smart Oven and meal delivery service. The Smart Oven is a countertop appliance that cooks meals automatically when customers scan a QR code on Tovala-prepared meals. This system is designed for busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala targets health-conscious consumers and operates in the meal kit and smart kitchen appliance markets. Its business model includes selling the Smart Oven and offering a subscription service for chef-crafted meals delivered to customers' homes. Revenue comes from oven sales and subscription fees, and Tovala has experienced rapid growth since its start in 2015, building a loyal customer base. The company also focuses on creating a positive work culture that supports employee well-being.
Company Stage
Series C
Employees
51-200
Industries
Food & Agriculture, Hardware, Consumer Goods
Total Funding
$69.6M
Headquarters
Chicago, Illinois
Founded
2017
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