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About Tovala
Industries
Food & Agriculture
Hardware
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Series C
Total Funding
$71.7M
Headquarters
Chicago, Illinois
Founded
2017
Overview
Tovala creates a connected home cooking system that combines a countertop smart oven with chef-prepared meals delivered to customers. The core idea is simple: customers buy the Tovala Smart Oven and subscribe to a meal-delivery service. Meals come with a QR code; when scanned, the oven automatically cooks the dish to avoid prep and guesswork, giving a ready-to-eat, home-cooked meal with minimal effort. The product works through an integrated hardware-software-food platform: the oven communicates with the meal service to set the correct cooking program, so users get consistent results without manual settings. Compared with competitors, Tovala blends hardware and direct-to-consumer meal kits in one seamless experience, offering both the physical appliance and a subscription meal plan instead of just selling devices or food. Its goal is to save time for busy households by making nutritious, home-style meals easy and hassle-free through technology-enabled cooking.
Simplify's Take
What believers are saying
- 140,340-sq-ft Winfield facility launching Q2 2027 doubles production capacity for growth.
- Family Meals expansion captures price-sensitive households seeking convenient multi-serving options.
- Celebrity partnerships with Jesse Tyler Ferguson boost brand visibility among busy families.
What critics are saying
- Anova Precision Oven undercuts pricing by $200 with superior steam capabilities.
- HelloFresh's oven-compatible kits at 25% lower cost work with standard air fryers.
- Ninja Speedi integrates scan-to-cook at half Tovala's price, eliminating subscription lock-in.
What makes Tovala unique
- Scan-to-cook technology automatically optimizes cooking for 1,000+ grocery items without guesswork.
- Vertically integrated model controls hardware, software, and fresh meal production end-to-end.
- Family Meals serve four in 25 minutes with under five minutes prep time.
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Funding
Total Funding
$71.7M
Below
Industry Average
Funded Over
9 Rounds
Y CombinatorIndustry standards
Benefits
Health Insurance
Dental Insurance
401(k) Company Match
Company Equity
Paid Vacation
Paid Holidays
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -1%Tovala, the meal delivery service combining chef-crafted meals with smart oven technology, has launched Family Meals, serving four people in 25 minutes with under five minutes of prep time. The meals cook entirely in Tovala's Smart Oven using scan-to-cook technology, with proteins and sides cooking simultaneously in a single cycle. The offering requires no additional hardware and works alongside Tovala's existing single-serve and two-serving options, allowing customers to mix formats based on their needs. Ingredients arrive pre-prepared with no chopping required, and meals can be customised with individually packaged sauces and toppings. Since launching in 2017, Tovala has delivered over 45 million meals across the US. Family Meals are available now at Tovala.com.
Tovala and La Terra Fina partner to make spring brunch effortless; Chhaya Bhatia and Brett Swensen comment. Teaming up with another food industry operator, the brand strategizes to bring its products to more consumer kitchens. UNION CITY, CA Friday, April 3rd, 2026 Prep-free brunch delivered straight to my kitchen table? Sign me up! In fact, you might be hard-pressed to find consumers who would not jump at this opportunity. They are in luck, because Tovala and La Terra Fina are partnering this season for a one-of-a-kind collab. Starting this month, two flavors of La Terra Fina's personal-size 6 oz quiches - Classic Lorraine and Cheddar & Broccoli - will be featured on the Tovala menu. Chhaya Bhatia, Director of Marketing, La Terra Fina"We're excited to partner with Tovala to bring our personal-size quiches to more kitchens this spring. With just a simple scan, the Tovala Smart Oven delivers perfectly cooked quiches for a warm, satisfying brunch at home, made with high-quality ingredients and no artificial colors or flavors," said Chhaya Bhatia, Marketing Director at La Terra Fina. La Terra Fina quiches are high in protein and crafted with high-quality ingredients, making them a wholesome and satisfying choice for spring gatherings. Starting this month, two flavors of La Terra Fina's personal-size 6 oz quiches - Classic Lorraine and Cheddar & Broccoli - will be featured on the Tovala menu With a simple scan, the quiches cook automatically in the Tovala Smart Oven, creating an elegant, effortless brunch in minutes. Perfect for Easter and Mother's Day, this collaboration lets hosts spend less time in the kitchen and more time with friends and family. Brett Swensen, Senior Director of Partnerships, Tovala"We're excited to partner with La Terra Fina this spring and bring their quiches to Tovala customers. It's an easy way to make something that feels a little more special, without the extra work, especially for occasions like Easter," said Brett Swensen, Senior Director of Partnerships at Tovala. More industry partnerships are most certainly on the horizon, so stick with us at Deli Market News.
Smart oven and meal maker tovala builds new factory. Tovala, a meal delivery service that markets its food alongside a proprietary countertop smart oven, announced today it will begin construction on a new 140,340 sq. ft. food processing facility in Winfield, Ill. The forthcoming factory, which has been leased and designed in coordination with industrial food development firm Brennan Investment Group, will begin construction next month with completion slated for early 2027. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.
Tovala signs lease for new food processing facility in illinois. Construction is scheduled to commence in March 2026, with substantial completion expected in the second quarter of 2027. February 11, 2026 Chicago-based private real estate investment firm Brennan Investment Group recently signed a long-term lease with meal delivery service Tovala for a new 140,340-square-foot food processing facility in Winfield, Ill. The facility will be developed as a build-to-suit with construction scheduled to commence in March 2026 and substantial completion expected in the second quarter of 2027. This project represents Brennan Investment Group's fourth build-to-suit development in the foodservice sector, further strengthening the firm's growing niche and expertise in delivering mission-critical production facilities for customers in various industries, including food processing. Tovala has delivered more than 45 million meals to date with a vertically integrated model that spans food manufacturing, software and hardware. The new facility will provide expanded capacity to serve their expanding customer base. "This project reflects Brennan's ability to deliver highly specialized, build-to-suit solutions for a wide variety of users, including those in the food service and food processing space," said Tod Greenwood, head of build-to-suit development at Brennan Investment Group. "We've developed a strong niche in the food processing space by understanding the operational requirements of our tenants and partnering with best-in-class teams to execute complex facilities at a high level." Greenwood, along with Jack Brennan, head of Brennan Investment Group's Midwest region, and Larry DiVito, director of development and construction, represented Brennan Investment Group in the transaction. Jonathan Kohn of Colliers International represented Tovala. "We're excited to bring a development of this quality to the Village of Winfield," said Brennan. "This facility reflects our long-term commitment to the Midwest and our ability to deliver modern, highly functional industrial buildings that support job creation and economic growth in the communities where we invest." "This facility represents an important next phase of growth for Tovala as we continue to scale our food operations to meet increasing demand," said Taryn Aronson, chief financial officer at Tovala. "Partnering with Brennan allows us to build a highly specialized facility designed around the complexity of fresh food manufacturing, while creating the infrastructure needed to support our customers across the eastern half of the country."
CHICAGO, Jan. 7, 2025 /PRNewswire/ -- Tovala, the innovative meal delivery service known for its chef-crafted meals and revolutionary smart oven, is thrilled to announce its partnership with Emmy-nominated actor Jesse Tyler Ferguson. Together, they're on a mission to ditch the dinner drama and make mealtime easier and more enjoyable for busy people and food lovers alike
Tovala is Hiring for 8 Jobs on Simplify!
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About Tovala
Industries
Food & Agriculture
Hardware
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Series C
Total Funding
$71.7M
Headquarters
Chicago, Illinois
Founded
2017
Tovala is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today