Overview

Tovala combines hardware, software, and food to simplify home cooking with its main product, the Tovala Smart Oven. This countertop appliance works with Tovala's meal delivery service, allowing customers to scan QR codes on pre-prepared meals, which the oven then cooks automatically. This system is aimed at busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala differentiates itself from competitors by offering a seamless integration of a smart oven and a subscription meal service, ensuring that meals are designed specifically for their appliance. The company's goal is to provide convenient, nutritious meals while fostering a positive work culture and supporting its employees.

Simplify's Take

What believers are saying

• Partnership with Jesse Tyler Ferguson boosts brand visibility and appeal.
• Launch of affordable Smart Oven Air Fryer expands market reach.
• $30M Series C funding supports growth and innovation in food technology.

What critics are saying

• Competition from companies like June Oven and Brava is increasing.
• Supply chain issues could impact smart oven production.
• Rising ingredient costs may lead to higher meal delivery prices.

What makes Tovala unique

• Tovala combines a smart oven with a meal delivery service for convenience.
• The Tovala Smart Oven automates cooking with a simple QR code scan.
• Tovala targets health-conscious consumers with chef-crafted, nutritious meals.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$71.6M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:

Y Combinator

Notable Investors:

Y Combinator

$30,000,000

Series C

Feb 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$16M

$30M

$40M

$50M

$62M

$100M

View all funding stages