Adds Powerful Market Intelligence to Transfix's Data-Driven Pricing Platform. NEW YORK, Dec. 5, 2024 /PRNewswire/ -- Transfix, a next-gen software and data solutions provider for the freight industry, today announced a partnership with SONAR (gosonar.com), which provides high-frequency data and visibility into the freight marketplace — at local, state, national and global levels. The partnership will help power Transfix's Data Solutions suite, designed for brokers of all sizes, and uses cutting-edge algorithms and advanced analytics to distill massive data sets into actionable insights. Leveraging proprietary AI and machine learning models, the data science and predictive analytics platform helps brokers drive higher win rates and margins with custom spot and contract pricing intelligence based on past transactions and market trends

Chattanooga, Tennessee-based supply chain intelligence platform SONAR announced a data partnership with Transfix, a New York City-based technology and data solutions provider for the logistics industry.SONAR’s extensive datasets on the truckload market, including rates, volumes and capacity information, will be used as inputs for Transfix’s Data Solutions suite, a machine learning and AI-enabled platform for brokers that allows them to quickly respond to RFPs with confidence, and win freight at sustainable margins.“In this freight environment, there is a sector-wide emphasis on prioritizing pricing solutions that improve margins and increase revenue,” Jonathan Salama, co-founder and CEO of Transfix, told FreightWaves. “Our product suite directly addresses this need, focusing on everything from cost prediction to bidding on RFPs or spot freight, arming customers with dynamic, more accurate data-driven solutions. We’re thrilled to partner with SONAR to amplify these offerings with powerful market insights that will inform our data models and predictive tools. We believe that brokers that harness and activate their data can gain an edge during RFP season and beyond, and we’re thrilled to join forces with SONAR to help make that happen for brokers across the country.”Transfix, which was founded in 2014 as an early digital freight broker, had previously built automated matching and pricing for its own operations by offering transportation management systems to shippers and fleet management software to carriers.“Transfix really has the best-in-breed in transportation management and a framework for analyzing optimal network design and making choices that will result in a two-digit operating ratio,” said Daniel Pickett, SONAR’s chief technology officer. “SONAR is best-in-breed data and forward-looking analytics. We have a certain set of expertise; Transfix has a certain expertise

Camden-based logistics company NFI on Wednesday announced it acquired Transfix’s freight brokerage operation. Transfix will pivot to focus on its software, with NFI the first customer for Transfix’s Transportation Management System.The acquisition will help NFI grow its brokerage business, coupled with its existing in-house technology. And it will add more than 15,000 motor carriers to NFI’s carrier network.NFI has facilities at ports and freight hubs across North America and will absorb more than 100 Transfix employees.“We’re excited to welcome the Transfix brokerage team to NFI,” Sid Brown, CEO of NFI, said. “Their experienced team provides an exceptional solution that aligns well with our strategy. We look forward to partnering with their customers and enhancing the experience for our current portfolio. As one of the largest and most diversified 3PLs in the marketplace, NFI can leverage its scale and offer its existing service offerings of dedicated transportation, warehousing & distribution and port services to the Transfix customer base.”Established in 2013, Transfix was the first tech-powered brokerage