Tray.io

Tray.io

Low-code cloud automation and integrations platform

Overview

Tray.io provides a Universal Automation Cloud platform that automates and integrates business processes across cloud, on-premises, and SaaS systems. It supports both low-code and coding approaches, enabling users to build automated workflows, with Merlin allowing natural-language instructions to control processes. The platform includes security and governance features such as role-based access, encryption at rest, single sign-on, and data compliance, and it scales with elastic infrastructure for big data processing and analytics. Its goal is to help businesses boost efficiency by automating and integrating their software ecosystem at scale through a subscription model.

About Tray.io

Simplify's Rating
Why Tray.io is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

51-200

Company Stage

Series C

Total Funding

$154.2M

Headquarters

San Francisco, California

Founded

2012

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Simplify's Take

What believers are saying

  • Tray.ai launched Data Engineering on October 28, 2025, targeting AI pipeline bottlenecks.
  • Tray.ai's 24-partner ecosystem on August 26, 2026 expands implementation reach and resale.
  • AWS Marketplace availability and 91% Gartner Peer Insights recommendation support enterprise trust.

What critics are saying

  • Revelio Labs shows Tray.ai headcount fell 51.8% from 2023 to March 2026.
  • Workato launched Otto in August 2026, directly attacking Tray.ai's AI orchestration niche.
  • Boomi's July 2026 MCP Registry and agent governance squeeze Tray.ai into feature parity.

What makes Tray.io unique

  • Tray.ai combines 700+ app connectors with governed AI agent building and MCP.
  • Gartner named Tray.ai a 2026 Visionary in iPaaS and a no-code agent Pioneer.
  • Tray.ai pairs low-code workflows with Merlin natural-language automation for nontechnical operators.

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Funding

Total Funding

$154.2M

Below

Industry Average

Funded Over

8 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Tray.io
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Remote Work Options

Stock Options

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