Treasure Data

Treasure Data

Customer data platform for enterprise analytics

About Treasure Data

Simplify's Rating
Why Treasure Data is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$888.1M

Headquarters

Mountain View, California

Founded

2011

Overview

Treasure Data assists large businesses in managing and analyzing their customer data to enhance marketing efforts and customer experiences. It operates in the customer data platform (CDP) market, collecting and organizing data from various sources to provide a unified view of each customer. Unlike its competitors, Treasure Data focuses on serving large enterprises with extensive data needs through a subscription model that offers data integration, management, and analytics services. The company's goal is to help businesses improve their marketing strategies and operational efficiency.

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Simplify's Take

What believers are saying

  • Treasure Data is expanding its market presence in the Asia-Pacific region.
  • The company is enhancing its platform with AI-driven customer insights tools.
  • Treasure Data's subscription model ensures a steady revenue stream for continued innovation.

What critics are saying

  • Emerging CDP startups offer innovative solutions at lower costs, threatening market share.
  • Data privacy regulations in key markets could require costly compliance measures.
  • Economic downturns may reduce spending by large enterprises on data management solutions.

What makes Treasure Data unique

  • Treasure Data offers a cloud-based platform for comprehensive data management and analytics.
  • The company provides predictive analytics tools for forecasting trends and customer behaviors.
  • Treasure Data's CDP integrates data from multiple sources for a unified customer view.

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Funding

Total Funding

$888.1M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Company News

Montreal Gazette
Apr 9th, 2025
Treasure Data Appoints Rafael Flores as Chief Product Officer to Lead Next Era of AI-Driven Customer Data Platform Innovation

Treasure Data appoints Rafael Flores as Chief Product Officer to lead next era of ai-driven Customer Data Platform innovation.

Financial Post
Jan 12th, 2025
Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform

Treasure Data was named a CDP Leader across all three major independent analyst evaluations, which it believes underscores its ability to deliver on the promise of a CDP.

Business Wire
Dec 16th, 2024
Treasure Data Named a Leader for Second Consecutive Time in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025

Treasure Data named a Leader for second consecutive time in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025.

Bakersfield.com
Oct 15th, 2024
Treasure Data Unveils Generative AI Capabilities with CDP-Native AI Framework

Treasure Data unveils generative AI capabilities with cdp-native AI Framework.

Business Wire
Oct 15th, 2024
Treasure Data Unveils Generative AI Capabilities with CDP-Native AI Framework

Treasure Data unveils Generative AI capabilities with cdp-native AI Framework.

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