MSC Cruises guests can now relive trips with Treering's ai-powered photobooks. GlobeNewswire | Treering Today at 6:23am PDT REDWOOD CITY, Calif., April 16, 2026 (GLOBE NEWSWIRE) - Treering Memories, the company transforming how travelers capture and preserve their journeys, today announced a strategic partnership with MSC Cruises, a global leader in cruise travel. This collaboration introduces Treering's world-first AI-powered photobook platform to MSC Cruises' guests, offering a seamless, personalized way to relive and share vacation experiences. Building on proven success with Carnival Cruise Line, Norwegian Cruise Line, and Lindblad Expeditions, Treering Memories' platform leverages proprietary AI to automatically create stunning, personalized photobooks in minutes. Guests can capture their most cherished moments from their phones without having to edit or design them manually. For MSC Cruises, this technology adds a new layer of engagement, driving guest satisfaction and brand loyalty while opening a new revenue channel. "Partnering with MSC Cruises is an exciting milestone in our mission to redefine how travelers preserve their memories," said Kevin Zerber, CEO of Treering Memories. "Our AI-powered platform makes memory creation effortless, turning unforgettable trips into lasting stories, and casual guests into lifelong advocates." Treering Memories' solution addresses a critical gap in the post-trip experience, helping travel brands maintain connections with guests after disembarkation. By integrating memory-as-a-service technology, MSC Cruises can offer a differentiated, value-added experience that strengthens brand loyalty and enhances the overall guest journey. About Treering Memories Treering Memories is a memory-as-a-service platform that transforms life's moments into personalized keepsakes. Powered by proprietary AI and just-in-time printing, Treering provides scalable solutions for travel brands, families, and institutions. With Treering, users can effortlessly preserve and share their most meaningful memories. For more information, visit www.treering.com/memories. Media Contact: Megan Puzen PR Manager | Treering Memories Email: [email protected] Phone: +1 847-420-3524 This is a paid placement. For further inquiries, please contact GlobeNewswire directly.

Treering Memories makes exhibitor debut at WTM London 2025 with world's first ai-powered photobook platform for travel. Official photobook partner for Carnival Cruise Line, Norwegian Cruise Line, and Lindblad Expeditions to showcase memory-as-a-service technology in Travel Tech Pavilion Treering Memories, the company transforming how travelers capture and preserve their journeys, will debut as an exhibitor at WTM London 2025, unveiling the world's first AI-powered photobook platform designed specifically for the travel and hospitality industries. More than just a photobook, Treering Memories is a turnkey, end-to-end solution that helps travel brands elevate their guest experience while unlocking new revenue opportunities. With proprietary AI that auto-builds stunning, personalized books in minutes, guests can relive their trip highlights without the hassle of editing or designing. For partners, it's a seamless, value-add integration that drives guest satisfaction, builds brand affinity, and opens a new monetization channel. Currently the official photobook partner for Carnival Cruise Line, Norwegian Cruise Line, and Lindblad Expeditions, Treering Memories has secured partnerships representing millions of annual cruise passengers across mass-market, premium, and expedition segments. The rapid adoption by major cruise operators signals a broader industry shift toward technology-enabled guest engagement that extends beyond disembarkation, addressing a critical gap in the customer journey where travel brands traditionally lose connection with guests. Kevin Zerber, CEO of Treering Memories, said: "Treering Memories is built on the same intuitive AI technology and smart design tools that have revolutionized the yearbook experience. This expansion into the travel space is a major step in our mission to make memory creation smarter, more personalized, and easier for all. Whether it's a cruise line, tour operator, or travel brand, Treering Memories creates lasting, personalized keepsakes that turn unforgettable trips into lasting stories - and casual customers into lifelong advocates." Proven Technology Meets Travel Innovation Treering's expansion into the travel sector builds on 16 years of success transforming the traditional yearbook experience and its recent recognition on the 2025 Inc. 5000 list of America's fastest-growing private companies, ranking among the top 350 software firms nationwide. This proven technology is now being deployed to solve a critical challenge in travel: helping guests preserve their experiences in an increasingly digital, photo-saturated world where memories often remain trapped on devices. Brady McCue, Co-founder and CRO at Treering, said: "As we expand into new markets, we're excited to offer travelers the same seamless, intuitive experience that schools and families have already enjoyed. Our mission is to help people capture and share their most cherished memories, with technology that ensures it's always easy, effortless, and tailored to each individual's needs. The response from the cruise industry has validated that this is exactly what travelers and operators have been looking for." Live Demonstrations at WTM London Treering Memories will exhibit in the Travel Tech Pavilion at WTM London, ExCeL London, from 4 to 6 November 2025. Attendees can visit Stand S5-207 for live AI demos, grab a free photo keepsake, and learn how Treering's memory-as-a-service platform redefines the "last mile" of the guest journey, turning shared experiences into lasting brand connections. About Treering Memories Treering is a memory-as-a-service platform that transforms life's moments into personalized keepsakes. Powered by their proprietary AI-driven technology and just-in-time printing, Treering offers scalable and flexible memory creation solutions for schools, families, and brands. With Treering's innovative platform, users can preserve and share their most meaningful memories effortlessly and beautifully. Media Contact Megan Puzen PR Manager | Treering Memories Email: [email protected] Phone: +1 847-420-3524 Website: www.treering.com/memories