Tri City National Bank

Tri City National Bank

Personalized community banking and lending

About Tri City National Bank

Simplify's Rating
Why Tri City National Bank is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Oak Creek, Wisconsin

Founded

1963

Overview

Tri City National Bank serves Southeastern Wisconsin as a community-focused lender offering personal banking, mortgage lending, and financial planning. Customers access loans and manage accounts through online banking plus in-branch service, with products tailored to life stages. The bank earns revenue from interest on loans, banking fees, and advisory services, and offers mortgage and bridge loans. Its differentiator is strong local, face-to-face service and active community involvement, with a goal to support residents and small businesses through competitive loans and accessible financial planning.

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Simplify's Take

What believers are saying

  • Digital platform captures 34% Midwest mobile banking growth in 35-54 demographic.
  • ESG programs boost 22% customer retention among millennials and Gen X.
  • Pick 'N Save locations enable $2.3B embedded finance transaction opportunities.

What critics are saying

  • Neobanks like Chime erode deposits with 4.5% APY rates within 12-24 months.
  • BMO Harris undercuts mortgages using 10-50x larger asset base in 18-36 months.
  • CRE loan impairments hit from 18-22% Milwaukee office vacancies in 18-36 months.

What makes Tri City National Bank unique

  • Tri City National Bank personalizes services for Southeastern Wisconsin individuals across life stages.
  • TCNB supports local nonprofits through donations and volunteer efforts.
  • TCNB operates 28 branches as Milwaukee County's largest headquartered bank.

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Benefits

401(k) Company Match

Medical, dental, and vision coverage

Tuition Reimbursement

Paid Vacation

Work Life Balance

Company News

Wisconsin Broadcasters Association
Nov 3rd, 2025
Milwaukee station collects 421 bikes during bike drive

Milwaukee station collects 421 bikes during bike drive. Milwaukee radio station 103.7 KISS FM (WXSS-FM) hosted its inaugural bike drive in collaboration with Tri City National Bank. All donations benefited Bikes for Kids Wisconsin, whose mission is to increase bicycle transportation in underserved communities by providing access, low-cost repairs and education. "Our first-ever bike drive showcased the incredible heart of our community," said Molly Cruz, Brand Manager, 103.7 KISS FM. "We extend our deepest gratitude to every listener who donated and helped us put joy in motion for children who need it most." Donations were collected on Oct. 25 at Pick 'n Save on Miller Park Way. Morning show hosts, Alley and DZ, were on-site encouraging the community to donate and greeting donors. They were also joined by Brett Andrews, the assistant brand manager for 103.7 KISS FM and a host on sister station 99.1 The Mix (WMYX-FM).

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