Trilliad unveils industry-first ai-powered marketing system built for modern B2B Growth. Trilliad's Marketing-as-a-Service combines strategy, AI-powered intelligence, and B2B expertise. September 22, 2026 09:00 ET | Source: Trilliad ANNAPOLIS, Md., Sept. 22, 2026 (GLOBE NEWSWIRE) - Trilliad, the market-leading, full-service B2B Growth Services Provider, today announced the launch of its Marketing-as-a-Service (MaaS) operating model, an agentic intelligence engine paired with a team of marketing specialists built to accelerate delivery. With MaaS, organizations gain a single partner responsible for planning, executing, and optimizing marketing performance. MaaS executions save clients an average of 40% compared to those relying on multiple partners. Most marketing organizations are still operating outdated models that haven't kept pace with modern B2B buying. Marketers must contend with larger decision-making units, heightened buyer expectations, and mounting pressure to demonstrate marketing-attributed revenue. MaaS delivers the solution: a flexible and intelligent model that responds in real time to buying committees within both target accounts and accounts likely to convert, with success relying on the delivery of pipeline and revenue outcomes. The core of MaaS is an agentic-enabled intelligence layer. A combination of market, account, buyer, messaging, performance, and activation intelligence, this system equips Trilliad's strategists with deep insights for accelerated decision-making and execution. MaaS delivers the following to organizations of all sizes and levels of marketing maturity: * Accelerated revenue generation: MaaS turns marketing into measurable pipeline, revenue, and business growth. * Smarter decision making: Real-time insights and buying signals allow for faster decision making and higher marketer confidence. * Increased marketing efficiency: Routine work becomes automated and execution accelerated with AI-powered workflows. * Maximized marketing investment: MaaS continuously optimizes campaigns to improve performance and ROI. * Scale without added headcount: Clients get access to an enterprise team of B2B experts without the cost of building an internal team. * Smarter marketing engine: An always-on engine that learns, adapts, and improves performance over time. "For years, organizations have been forced to choose between building large internal teams or managing a growing network of agencies and technology vendors," said Craig Dempster, CEO of Trilliad. "We believe the future is different. It is connected, intelligence-driven, and outcome-focused. MaaS gives organizations a fundamentally new way to build, operate, and scale marketing." MaaS's engagement models are flexible enough to address a variety of marketing needs for teams. For SMB organizations looking to launch an ABM program, MaaS builds the foundation that enables it. Mid-market companies looking for scale employ MaaS to expand their reach and orchestration. Enterprise organizations benefit from the operating system, too - MaaS matures marketing programs through enhanced personalization to complex buying committees. These applications extend to multiple languages and markets across the globe. MaaS sits within Trilliad's Marketing Growth Solutions (MGS) portfolio. For more information, visit https://trilliad.com/our-services/marketing-as-a-service/. About Trilliad Trilliad (www.trilliad.com), a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad's full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value. Trilliad is the parent company of Sandler, a global leader in sales training and performance solutions, Accelerate Performance, a Trilliad company, a sales and leadership performance development firm, Just Global | Trilliad, a full-service B2B marketing agency, and Sercante | Trilliad, a technology consulting partner that specializes in marketing and sales solutions. Visit www.trilliad.com for more information.

Trilliad appoints Jolene Chan as President, Data & Technology Services. Veteran growth operator to lead Trilliad's Data & Technology Services business as the company scales AI-enabled delivery for enterprise B2B clients. ANNAPOLIS, Md., Aug. 26, 2026 (GLOBE NEWSWIRE) - Trilliad, a market-leading Growth Services Provider (GSP), today announced the appointment of Jolene Chan as President, Data & Technology Services. In the role, Chan will own the full leadership, performance and evolution of Trilliad's Data & Technology Services (DTS) business including driving commercial results, delivery rigor and strategic relevance within Trilliad's integrated growth model. Her remit spans the service line's P&L, its platform partnerships across the technology and data ecosystems, and the operating model transformation already underway to make AI-enabled delivery the standard rather than the exception. Chan brings more than 25 years of experience guiding companies through transformative growth, leading expansion through holistic tech, data and AI offerings, as well as geographic and industry diversification. Most recently, she has held executive positions at professional services firm Stitch, and at the technology and data consultancy Coastal Cloud. "The market is demanding partners that can connect strategy, technology, data, and AI into one coherent growth engine. Jolene brings with her the experience of leading data, tech implementation, managed services, and multi-cloud Salesforce practices, with a specialization in modernizing operational delivery - all of which will support Trilliad to meet that demand with world-class, outcome-based offerings," said Craig Dempster, Chief Executive Officer at Trilliad. "Jolene has spent her career at the intersection of technology and data - as both a strategist and an operator accountable for the competitive advantage those capabilities can drive. We're thrilled to have her bring that experience and rigor to propel our Data & Technology Services service line forward as we grow." "I'm excited to join Trilliad at a moment when clients need change agents who can help design growth engines in the agentic era more than just another technology implementation. They need a partner who can help identify the best processes to automate, make the shift in technology speed less scary, and orchestrate their data, platforms,and people to create measurable growth. Trilliad has the breadth of capability and the ambition to do that in a truly integrated way. My focus will be building a Data & Technology Services business that delivers exceptional client outcomes, scales with discipline, identifying and elevating human centric roles and skills and helps our teams spend more time solving the problems that matter most," said Chan. Chan's appointment follows a period of significant investment in Trilliad's leadership team and service line structure as the firm builds toward its ambition of becoming the industry's premier Growth Services Provider. Chan joins Trilliad's executive committee and reports to Chief Executive Officer Craig Dempster. About Trilliad Trilliad (www.trilliad.com), a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad's full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value. Trilliad is the parent company of Sandler, a global leader in sales training and performance solutions, Just Global, a full-service B2B marketing agency, Sercante, a technology consulting partner that specializes in marketing and sales solutions, and Accelerate Performance, a training and development company focused on highly customized and bespoke solutions Visit www.trilliad.com for more information. Media Contact [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Cultural Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.