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Trinny London offers premium multitasking makeup and skincare products sold directly through its online store to a global audience. Its products are designed to work together and can be personalized to individual needs, with items like cream eyeshadows, serum concealers, eyeliners, mascaras, and highlighters, paired with a skincare-first routine (double cleansing, liquid exfoliants) to improve makeup results. The company differentiates itself by combining personalization, multitasking formulas, and a skincare-first approach within a direct-to-consumer model for a streamlined, global shopping experience. Its goal is to provide convenient, high-quality beauty solutions that boost consumer confidence through efficient routines.
Industries
Consumer Goods
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$55.9M
Headquarters
London, United Kingdom
Founded
2017
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Total Funding
$55.9M
Above
Industry Average
Funded Over
2 Rounds
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Employee Discount
Introducing trinny London's The Lip Reset Kit. A lip liner and lip oil duo designed to support smoother, more defined-looking lips. Trinny London is expanding its lip category with The Lip Reset Kit, a two-step system combining lip definition and care in a single routine.
CurrentBody and Trinny London team up to launch skin care and tech bundles. Skin care technology leader CurrentBody has teamed up with British cosmetics brand Trinny London, founded by Trinny Woodall. The two brands have come together to launch product pairings combining CurrentBody's advanced technology devices with Trinny London's high-performance skin care to maximise results and elevate at-home routines. Laurence Newman, CEO of CurrentBody owner The Beauty Tech Group, told Cosmetics Business how "this partnership developed very organically". He continued: "We have known Trinny London as a brand for years, and there has always been strong mutual respect around our shared commitment to evidence-led beauty. "Trinny was one of the first beauty experts to advocate technology alongside skincare and always championed CurrentBody as the expert in the space. "Rather than simply placing two brands side by side, we wanted to combine clinically proven LED technology with high-performance topical skincare designed to support and enhance results. "The vision of moving people from skincare to technology, alongside it, meant this was an ideal fit." The collaboration kicks off with two pairings: The Ultimate Elevator and The Skin Rewind.
Trinny Woodall's legacy shines as British business leaders honoured at 2025 Lloyds British Business Excellence Awards. The spirit of British enterprise took centre stage once again at the Lloyds British Business Excellence Awards 2025, held at london's grosvenor house hotel, where the nation's most innovative, resilient and purpose-driven businesses were celebrated in a glittering evening of recognition and entertainment. Following last year's show-stopping ceremony where Trinny Woodall received the prestigious Inspiration Award, the 2025 edition continued to showcase excellence across industries, from sustainable innovation and technology to family business leadership and social purpose. Hosted by ITV presenter Ranvir Singh, this year's ceremony combined sophistication with spectacle. The evening began with an emotional piano performance by Lucy, the 10-year-old prodigy from Channel 4's The Piano, setting a tone of inspiration and artistry. The event's unique kinetic dance floor, powered by Pavegen technology, a finalist from last year's awards, saw guests literally generate energy as they celebrated, with trees planted on a UK farm (managed by 2024 finalist Andrew Hulbert of Pareto FM) to commemorate the occasion. Entertainment highlights included an appearance from comedian and impressionist Josh Berry, who delighted guests with impressions of political and sporting figures before being joined on stage by the real Louis Theroux for a keynote conversation. The night also featured a message from Megan Jones, Vice Captain of the Red Roses, and a pre-recorded video from Chancellor Rachel Reeves, reinforcing the awards' status as the benchmark of national business achievement. The 2025 winners demonstrated the diversity and strength of UK enterprise, representing industries from tech and transport to food, healthcare, and sustainability. Among the most notable honours: The Customer Loyalty Award: Travel Counsellors (Highly Commended: Behavet) The Family Business of the Year: Warburtons (Highly Commended: Tulleys Farm) The Lloyds Small to Medium-Sized Business of the Year: ADHD 360 (Highly Commended: Seven Seeded) The Lloyds Sustainable Business of the Year: Tailored Lifestyle Group (Highly Commended: Logika Group) The Dext Business Enabler of the Year: WRS (Highly Commended: Aim) The Entrepreneur of the Year: Phil Anderton, ADHD 360 (Highly Commended: Helen Cannon, ISON Travel) The Blick Rothenberg Mid-Market Growth Business of the Year: Realise Training Group (Highly Commended: Lucy Group) The Scale Up Business of the Year: Tembo Money (Highly Commended: Rocksteady Music School) The Lloyds Mid-Market Business of the Year: Tropic Skincare (Highly Commended: Olive Dining) The New Business of the Year: Gigasure Services (Highly Commended: SheMed) The Department for Business and Trade Exporter of the Year: AirPure International (Highly Commended: Paralloy Group) The Small Business of the Year: Carnegie Group (Highly Commended: Little Soap Company) The Innovation Award: ZED PODS (Highly Commended: DDK Positioning) The Female Founder of the Year: Jo Tutchener-Sharp, Scamp & Dude (Highly Commended: Dr Sally Beattie and Emer Bustard, Lazy Day Foods) The Vistage Growth Business of the Year: Modus Rail (Highly Commended: Public Digital) The Purpose Before Profit Award: Resolve Care (Highly Commended: Scamp & Dude) The Technology Business of the Year: Aspire Technology Solutions (Highly Commended: BigHand) The Lloyds DE&I Champion of the Year: HaysMac (Highly Commended: Park Hall Resort and Spa) The AI Solution of the Year: Luminance (Highly Commended: Super Benji) The Employer of the Year: Intercity (Highly Commended: Harper Macleod) Reflecting on this year's event, Sarah Austin, Director of the Lloyds British Business Excellence Awards, said: "The awards have become a true celebration of the people and ideas that define modern British business. From pioneering technology to community-driven leadership, our winners reflect the strength, creativity and compassion that keep the UK at the forefront of innovation. Following on from Trinny Woodall's inspirational story last year, 2025 has proven once again that British enterprise is thriving." "We're proud to provide a platform where businesses large and small can be recognised, connect, and grow - all while contributing to a sustainable and inclusive future." The Lloyds British Business Excellence Awards are the UK's premier celebration of business success, recognising excellence across industries and company sizes. Supported by headline sponsor Lloyds Bank, the awards champion innovation, sustainability, and purpose-driven growth. Since their inception, the awards have become a hallmark of prestige in the corporate calendar, offering winners not only recognition but also unparalleled networking and growth opportunities. November 12, 2025
Trinny Woodall: from fashion icon to skincare innovator. Everything Trinny Woodall touches seems to turn to gold. Her first foray into the world of fashion and beauty began with her hit television and print series What Not To Wear. The show captured the public's imagination with Trinny and her co-host Susannah's refreshingly direct and empowering approach to fashion. Several bestselling books soon followed. After taking a short break to reassess her future, Trinny knew her next chapter would be in beauty - but she was determined to do it her own way. In 2017, Trinny London was born. The brand's first innovation was the now-iconic Stacks: compact, click-together pots containing everything from foundation and blush to eyeshadow and lip colour. Designed for convenience and versatility, the Stacks redefined how women could carry and apply makeup. Each product was formulated with premium ingredients for hydration, long wear, and natural luminosity. Leading the collection - and still a global bestseller - is the Trinny London BFF Cream, loved for its glow-enhancing pigments that adapt perfectly to each individual skin tone. Not content with just revolutionising makeup, Trinny also released her book Fear Less, a guide to living beautifully and confidently, and launched her ongoing podcast FearLess. The podcast features inspiring women who share how they've navigated adversity and achieved their best lives - with the latest season launching earlier this year on 14 January. In 2022, Trinny made her long-anticipated move into skincare. True to her meticulous approach, she assembled a team of world-leading scientists to ensure that every formula was both innovative and effective. Her first skincare launches, the Be Your Best Enzyme Balm Cleanser and Better Off AHA/PHA Gel Cleanser, became instant bestsellers and established the foundation of the Trinny London Skincarerange. Now, Trinny introduces what could be her most advanced release yet: Trinny London Naked Ambition. After extensive research and development, Naked Ambition has emerged as a daily, clinical-strength serum that harnesses slow-release Vitamin C and two cutting-edge delivery systems - exosome and follicular technology. The formula also includes 10% azelaic acid (20% more effective than standard forms), plankton extract, liposomes, and red algae. Together, these ingredients help to visibly reduce dullness, redness, uneven tone, and hyperpigmentation, leaving skin with a renewed radiance and smoother texture. With her commitment to performance, innovation and empowerment, Trinny continues to shape the beauty world on her own terms. And if history is any guide, her next chapter is set to be just as remarkable. Media maven, Ricky Allen Bsc Dip.PA. Dip.HM, is the Director of Aesthetic Reconstructions. She has a wealth of experience in beauty and aesthetic medicine including a long stint as beauty and health editor at Vogue Australia.
Trinny London appoints Charlotte Tilbury alum as CMO, sharpens brand storytelling for US expansion.
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Industries
Consumer Goods
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$55.9M
Headquarters
London, United Kingdom
Founded
2017
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