Triple Whale, an e-commerce intelligence platform serving over 50,000 brands, has acquired Anteater, an AI visibility platform that analyses how large language models surface brands in AI-generated answers. The acquisition makes Triple Whale the only platform enabling brands to track AI search visibility alongside business performance and revenue outcomes. The move addresses the rapid shift in consumer discovery from traditional search to AI platforms like ChatGPT and Claude. Triple Whale's internal data shows merchants recorded over 424,000 LLM-referred orders in Q4 2025, representing 60-times year-over-year growth from 2024's 7,000 orders. Anteater's technology analyses thousands of prompts across AI models to determine brand mentions, citations and competitive rankings. The insights integrate with Triple Whale's Moby AI system, which provides recommendations for improving LLM visibility.

COLUMBUS, Ohio, April 2, 2025 /PRNewswire/ -- Triple Whale, the leading intelligence platform for brands of all sizes, today unveiled the next generation of its platform — agent-powered intelligence built to help brands make smarter and faster decisions across their entire business.The launch marks a major milestone in Triple Whale's vision to help brands grow more efficiently, by transforming overwhelming data into strategic insights and automated action that ultimately drive profitable growth."The operating landscape for brands today has never been more complex — or more full of opportunity," said Maxx Blank, co-founder and COO of Triple Whale. "With AI agents tailored to optimize customer acquisition, conversion, and retention — and even business operations — we're not just giving brands tools. We're giving them superpowers to move faster, spend smarter, and scale with confidence."Highlights from today's launch include:Moby AgentsTriple Whale introduced the first AI agents designed to accelerate every part of a brand's business—including customer acquisition, conversion, and retention, plus business and inventory decisions. Moby Agents analyze massive volumes of data at scale, detect anomalies before they turn into revenue risks, deliver insights that would have gone unnoticed, and make real-time recommendations to optimize for profitability — saving brands hours of manual analysis every week, and providing insights that never would have been possible before.A fully re-architected data platformAt the foundation of Triple Whale lies a fully-managed, AI-optimized data warehouse with real-time ingestion, universal schema, raw SQL access, and reverse ETL support. A new Data In API feature allows brands to future-proof their analytics by piping in data from any source — from Walmart orders to post-purchase surveys to TV spend.New tools for customer acquisitionFrom AI agents focused on acquisition strategies (like cross-platform creative analysis), to new advanced measurement models like Marketing Mix Modeling (MMM) and Incrementality Testing, marketers can now easily make faster decisions, backed by data.With these enhancements, Triple Whale now offers three of the most advanced marketing measurement methods in one easy-to-use platform — empowering brands to quickly pinpoint which tactics and campaigns drive performance across channels and turn strategy into science. And with new ad platform controls, they can act on those decisions in real time — directly from Triple Whale.The company also announced new tools to significantly improve ad platform targeting