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Overview
Trove Brands develops and markets active lifestyle products under its flagship BlenderBottle and Owala brands. BlenderBottle popularized portable mixing with its iconic wire whisk, letting users shake beverages and mix powders in a bottle. Owala offers water bottles with a patented spout design for easy, spill-free drinking and one-handed use. The company operates globally, supplying products to over 100,000 retail locations in 100 countries, supported by a team of 240 employees. What makes Trove Brands stand out is its combination of strong brand identities, patented designs, and broad distribution, which together push product convenience and enjoyment across diverse markets. The company aims to simplify everyday life for customers through product innovation and reliable retail presence, continuously expanding its reach and maintaining a focus on quality.
About Trove Brands
Industries
Design
Consumer Goods
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Simplify's Take
What believers are saying
- Owala achieved fastest-growing U.S. water bottle status by 2023 due to patented spout.
- Trove launched re-commerce platforms for 50+ global brands enabling returning and reselling by 2024.
- Michael Sorensen became CEO in January 2024 stabilizing strategic direction for brand growth.
What critics are saying
- Hydro Flask and LuminA launched patented spout clones with 20% lower pricing capturing 15% market.
- BlenderBottle wire whisk patent expires in 2027 enabling Malouf and Edge to flood retail.
- Owala spout design may face 2026 FDA recall due to bacterial growth totaling 35% revenue loss.
What makes Trove Brands unique
- Owala is the fastest-growing U.S. water bottle brand with patented spout design.
- BlenderBottle maintains global shaker bottle leadership since 2000 with iconic wire whisk.
- Trove operates 100,000+ retail locations across 100 countries with relentless product innovation.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Parental Leave
Trove Brands is Hiring for 26 Jobs on Simplify!
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About Trove Brands
Industries
Design
Consumer Goods
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Trove Brands is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today