TruStage

TruStage

Co-branded insurance and investment solutions

Overview

Company Does Not Provide H1B Sponsorship

TruStage partners with credit unions to offer co-branded insurance and investment products to their members. Its products include life, auto, and home insurance, plus retirement and investment options, sold through the credit unions. The model uses the trust and relationships of credit unions to reach everyday consumers, especially middle-income families. Its goal is to help people achieve financial security by making insurance and investment products accessible through trusted credit unions.

About TruStage

Simplify's Rating
Why TruStage is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Madison, Wisconsin

Founded

1935

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Simplify's Take

What believers are saying

  • TruStage reported $6.1 billion revenue and $312 million net income on March 26, 2026.
  • Wipro signed a March 11, 2026 multi-year deal to modernize retirement services.
  • Tangenesis and SavvyMoney integrations deepen embedded sales inside credit-union loan workflows.

What critics are saying

  • The July 15, 2026 cybersecurity incident triggered a class-action suit in Wisconsin federal court.
  • Digital Storefront sold to Demopolis on October 2, 2025, weakened TruStage's product breadth.
  • If security failures recur, credit unions will shift retirement and payment-protection business away by 2027.

What makes TruStage unique

  • TruStage's credit-union distribution embeds insurance into trusted member relationships at scale.
  • Its 2025 platform still protects 42 million consumer relationships across lending, insurance, and retirement.
  • TruStage's compliance tools cover 18,000-plus citations across state, federal, and agency sources.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Parental Leave

Paid Vacation

401(k) Retirement Plan

Hybrid Work Options

Tuition Reimbursement

Company News

Associated Press
Apr 23rd, 2026
Tangenesis launches TruStage payment protection integration for Temenos with real-time quotes

Tangenesis has launched Version 3.0 of its TruStage Payment Protection Integration for Temenos Virtual Capture, enabling real-time insurance quoting and instant purchasing within the Temenos platform. The integration is designed for credit unions using Temenos and its Virtual Capture solution. The new version allows credit union members to receive real-time quotes for TruStage lending insurance products and complete purchases instantly through a digital interface. The system uses API-driven connectivity to automate workflows and reduce operational overhead. According to TruStage research, 80% of borrowing consumers would likely opt for payment protection products, but fewer than half recall being offered them. The integration embeds these options directly into the loan process. Version 3.0 is immediately available to Temenos clients using Tangenesis Virtual Capture.

Associated Press
Mar 26th, 2026
TruStage generates $6.1B revenue, becomes fourth largest US life insurer by policy count

TruStage reported strong 2025 financial performance with over $6.1 billion in revenue, $312 million in net income and $36.1 billion in assets under management. The insurance and financial services provider maintained strong ratings from AM Best (A), S&P (A+) and Moody's (A2). The company paid over $2.6 billion in total benefits across 42 million consumers and became the fourth largest life insurance provider in the US by policy count. TruStage Ventures expanded to 67 portfolio companies with over $400 million in total investment. The TruStage Foundation invested $3.9 million in communities through more than 100 non-profits, whilst employees registered 8,600 volunteer hours and raised $640,000 for charitable organisations. The company has been named to Forbes' Best Insurance Companies list for four consecutive years.

Yahoo Finance
Mar 9th, 2026
TruStage launches automated compliance tool tracking 18,000+ legal citations across US states and federal agencies

TruStage Compliance Solutions has launched Compliance Hub Alerts, a regulatory tracking tool that monitors over 18,000 legal citations across state and federal levels, agency rules, case law and regulatory guidance. The web-based application automatically notifies compliance officers of regulatory changes affecting their operations. The platform uses customisable filters to deliver tailored alerts and allows users to assign specific changes to team members. Each alert includes a summary of the update, potential impact, legal references and implementation guidance. A centralised dashboard provides visibility into tracked legislation and generates audit reports. Compliance Hub Alerts covers all 50 US states, Washington DC and federal bodies including the Consumer Financial Protection Bureau, Federal Reserve, FDIC, IRS and NCUA. The tool aims to automate previously manual compliance monitoring processes for financial institutions.

The Credit Union League of Connecticut
Dec 10th, 2025
Committed Partners in a Changing World

Committed partners in a changing world. For 90 years, TruStage has stood shoulder-to-shoulder with the credit union movement. As Connecticut's credit unions continue to navigate change, TruStage remains a trusted and essential partner, offering support, innovation, and stability in every environment we face together. In its most recent annual report, TruStage delivered more than $2.5 billion in benefits to members across the country, helping families weather uncertainty, build resilience, and plan for the future. They were again named one of America's Best Insurance Companies by Forbes and have now become a Top 5 life insurer in the U.S. by policy count. These accolades underscore what credit unions already know: TruStage delivers for people. Their commitment to credit unions goes well beyond product delivery. In 2024 alone, TruStage generated more than $5.6 billion in revenue and $200 million in net income - enabling continued reinvestment into the system and our communities. Their $3.5 million in philanthropic pledges through the TruStage Foundation and over $159 million invested into the credit union system over the past five years prove that they're more than a vendor; they are aligned with our mission. In Connecticut, TruStage has partnered with the League to empower innovation, promote advocacy, and support financial well-being initiatives. Their voice is present alongside ours on issues like data privacy, interchange, and consumer protection. Their national perspective, combined with local support, helps our credit unions stay ahead of change and focused on impact. * Trusted by 93% of credit unions nationwide * Over 39 million consumer relationships * $400+ million invested in 67 FinTechs, creating 1,800 partnerships through TruStage Ventures * Products and services that span every stage of the financial life journey - from first car to retirement Looking forward, we are excited to continue our collaboration with TruStage and our joint investment in partnerships like Clutch, which help position credit unions as FinTech-forward institutions without sacrificing what makes us unique: people-first service and local trust. In a rapidly changing financial services environment, TruStage remains steady, forward-thinking, and true to the credit union mission. We are proud to work with them, and we know their future-focused vision will continue to benefit our members and communities for generations to come.

PE Hub
Oct 7th, 2025
Demopolis Acquires TruStage Platform

Demopolis has acquired TruStage's digital storefront platform.

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