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True Media

Independent media agency optimizing cross-channel campaigns

Overview

True Media is an independent media agency that helps brands across North America build stronger connections with customers by planning and buying media across digital, traditional, social, and performance channels with clients and creative teams. It maps goals, selects the right channel mix, and manages planning, buying, and measurement, using data and human insight to optimize campaigns in real time. The company differentiates itself by staying independent and collaborating closely with both clients and creative partners to combine media expertise with a human perspective rather than relying on a single platform or siloed approach. Its goal is to help brands achieve meaningful, measurable results across all media channels and deepen customer relationships.

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About True Media

Simplify's Rating
Why True Media is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Columbia, SC

Founded

2005

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Simplify Jobs

Simplify's take

What believers are saying

  • Alison Clark joined February 2, 2026, strengthening account leadership and retention discipline.
  • True Media posted four openings on Greenhouse on November 5, 2026, signaling active demand.
  • The Dicom purchase added St. Louis reach and founder continuity under True management.

What critics are saying

  • True Media has no publicized standout client wins or proprietary products versus larger agency groups.
  • True Media Today’s opaque domain clutters brand searches and weakens employer credibility immediately.
  • If Dicom and other portfolio agencies fail to cross-sell, True Independent Holdings’ platform loses strategic value.

What makes True Media unique

  • True Media sits inside True Independent Holdings, pairing media buying with Coegi and RADaR capabilities.
  • AMIN network access in 23 countries gives True Media cross-border buying leverage.
  • Jack Miller’s 2020 holding-company buildout created integrated media, analytics, and buying scale.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Flexible Work Hours
  • Hybrid Work Options
  • Wellness Program
  • Mental Health Support
  • Paid Holidays

Company News

MarComm News
Feb 2nd, 2026
True Media Appoints Alison Clark as Senior Vice President, Head of Account Management

True Media, an independent media agency and part of the True Independent Holdings family of companies, announced the appointment of Alison Clark as Senior Vice President, Head of Account Management. Clark is based in the agency's Minneapolis office, reporting to Chris Actis, President of True Media. Clark leads True Media's Account Management team, driving business success through media excellence and strengthening client partnerships. Clark brings more than 25 years of deep agency experience to the role, having worked with premier brands across retail, quick-service restaurants, gaming, MedTech, and hardlines categories. "We're thrilled to welcome Alison to True Media," Actis said. "Her proven track record of building strong client relationships and delivering exceptional results, combined with her strategic vision for account leadership, makes her the ideal person to guide our account management team into the future. Alison's client-first approach and deep understanding of how media drives business outcomes align perfectly with our mission to help brands rise above the noise." "I'm excited to join the talented team at True," Clark said. "I've found a wickedly smart group of media professionals who are reimagining the media landscape. I'm excited to see what we can grow together." Most recently, Clark was Chief Client and Growth Officer at Marcus Thomas, where she led client services and business development initiatives. Prior to that, she held leadership positions at CBX as Vice President, Group Director, Head of Client Services and Colle McVoy, where she was Lead Group Account Director. Other agencies for which she has worked include JWT, Deutsch LA and Leo Burnett. Across her career, Clark has partnered with leading brands including JCPenney, Target, Old Navy, Festival Foods, Invisalign, McDonald's, KFC, Nintendo, PlayStation, and Stanley Black and Decker. Clark's appointment reinforces True Media's commitment to delivering strategic media solutions backed by exceptional account management and partnership. The agency has worked with clients including Bobcat, StorageMart, and Central Bank. True Media appoints Alison Clark as Senior Vice President, Head of Account Management added by newsroom on february 2, 2026 view all posts by newsroom.

Business Wire
Jan 11th, 2022
St. Louis Legacy Media Agency Dicom Purchased By True Media

ST. LOUIS--(BUSINESS WIRE)-- #DICOM--DICOM, St. Louis' longest running media company, sold to True Independent Holdings. Founders to join True management team.

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