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True Spec Golf

Brand-agnostic golf club fitting and building

Overview

True Spec Golf provides custom golf club fitting and building with a brand-agnostic approach. It runs premium, data-driven fittings using launch-monitor technology (e.g., Trackman, Foresight GCQuad) to analyze a golfer’s swing and ball flight. Fitters navigate a matrix of over 70,000 possible head and shaft combinations from multiple major brands, aided by universal adapters from Club-Conex to swap components quickly. After a session, clubs are built to exact client specifications at a Scottsdale facility, with a master builder performing quality checks to ensure proper fit. Compared with competitors, True Spec emphasizes unbiased, performance-focused testing across many brands, rather than favoring a single manufacturer, and centralizes the build process to ensure consistency. Its goal is to help golfers of all levels improve performance by delivering precisely fitted, high-quality custom clubs through a scalable, data-driven experience.

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About True Spec Golf

Simplify's Rating
Why True Spec Golf is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsIndustrial & ManufacturingConsumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2014

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Simplify's take

What believers are saying

  • Australia expanded in March 2026 with GolfBox Sandbelt, extending international reach.
  • August 2026 promotions and free fittings signal aggressive demand generation into year-end.
  • September 2026 ASU deal adds NIL visibility, student-athlete referrals, and recruiting credibility.

What critics are saying

  • Club Champion still shadows True Spec, and patent fights already failed by January 2024.
  • True Spec depends on 8AM Golf capital; Howard Milstein’s portfolio discipline drives strategy.
  • Premium fittings face discretionary-spend pullback; a weak 2026 season hurts studio traffic immediately.

What makes True Spec Golf unique

  • True Spec owns 44 studios and 70,000 club-shaft combinations across major brands.
  • Scottsdale-built clubs and certified master builders create a tightly controlled premium experience.
  • ASU’s 2026 NIL partnership proves credibility with elite collegiate programs and local brand power.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Holidays

Company News

Turnstile Publishing Company
Sep 1st, 2026
True Spec Golf becomes proud club fitting partner of Sun Devil Men's Golf.

True Spec Golf becomes proud club fitting partner of Sun Devil Men's Golf. September 1, 2026 Unique new deal pairs Arizona State, home of one of the premier programs in college golf, with the global leader in custom club fitting. SCOTTSDALE, AZ - True Spec Golf, the global leader in custom club fitting and club building, today announced that they have partnered with the Arizona State University Sun Devil Men's Golf team for the 2026-2027 season. The deal, which includes True Spec's full range of custom club fitting services, as well as a substantial NIL contribution, is the first partnership of its kind. In addition to the Tour-level club fitting experience True Spec provides, every player on the Sun Devil men's roster will receive ongoing tune-ups for loft and lie, gap analysis and regripping. As a business headquarted in Scottsdale, True Spec will also support their hometown university golf program with a meaningful NIL contribution that will be used to compensate participating ASU student-athletes. "Scottsdale is our home and we heard the call to provide support from Sun Devil Nation," said Scott Anderson, President of True Spec Golf. "We're a Valley business through and through, and it gives us a tremendous amount of pride to invest our resources into the ASU golf program and in essence become an extension of their team." Anderson added: "Our club fitting services will undoubtedly give ASU players a competitive edge, but it was equally important to support the athletes directly through their Sun Angel Collective, given the enormous personal sacrifice and hard work that goes into competing at so high a level." "We are so grateful to True Spec Golf for stepping up like this and supporting our program, both with their world-class club fittings and with their incredibly generous NIL contribution," said Matt Thurmond, Head Coach of the ASU Men's Golf team. "We're an elite program with a long history, but the competition increases every year, so having a local business like True Spec make this kind of investment in our team is invaluable, both for the current crop of players and for the recruitment of future players." Consistently ranked by GOLF Magazine and Golf Digest as one of America's top club fitters, True Spec's master fitters are the nation's undisputed leader in luxury club fitting. True Spec utilizes a brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec's master club fitters to find the best equipment to improve a player's game. Each club is custom built at True Spec's Scottsdale headquarters to the exact specifications derived from the club fitting process. To learn more about True Spec's new partnership with Arizona State, visit https://truespecgolf.com/tsg-asu/. ABOUT ARIZONA STATE UNIVERSITY GOLF Sun Devil Men's Golf is one of the premier programs in all of collegiate golf. Arizona State has been dominant for decades since the program was established in 1935, highlighted by two NCAA titles in 1990 and 1996. The program is famous for producing elite professional golfers, including Phil Mickelson, Jon Rahm, Paul Casey, and Billy Mayfair. Current Head Coach Matt Thurmond won the program's 21st Conference Championship in 2024 and has the Sun Devils in contention annually for the national championship. ABOUT TRUE SPEC GOLF True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf's fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance. True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses - all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies. Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3's, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life; PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; McLaren Golf, a high-performance golf equipment company built on the engineering DNA of McLaren Racing and McLaren Automotive;Redan, a modern heritage brand redefining the golf experience; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.

Golf Business Network
Mar 26th, 2026
Babes Golf partners with True Spec to offer cool membership perk.

Babes Golf partners with True Spec to offer cool membership perk. This post was originally published on this site. Babes Golf announced a cool new membership perk on Thursday: an exclusive club-fitting partnership with True Spec Golf.

Aussie Golfer
Mar 17th, 2026
GolfBox and True Spec Golf expand premier fitting partnership to Melbourne's iconic Sandbelt.

GolfBox and True Spec Golf expand premier fitting partnership to Melbourne's iconic Sandbelt. True Spec Golf and GolfBox have expanded their partnership with a new state-of-the-art custom fitting studio launched in Melbourne's iconic Sandbelt region. Media release MELBOURNE, Victoria (March 16, 2026) - True Spec Golf, the global leader in custom club fitting and club building, in partnership with GolfBox, Australia's premier golf retailer, today announced the opening of its newest GolfBox Custom powered by True Spec Golf facility in the world-renowned Sandbelt region of Melbourne. This expansion follows the success of Western Australia locations in Perth, marking a significant step in bringing a world-class, brand-agnostic fitting experience to golfers on the east coast of Australia. The Sandbelt fitting studio has been purpose-built as a premium, but inviting and comfortable space, designed specifically for golfers to achieve their equipment goals in a relaxed, professional environment. The GolfBox Custom Sandbelt location features: * Advanced Launch Monitor Technology: The facility is equipped with state-of-the-art Foresight GCQuad technology. * Specialised Putter Fitting: The Sandbelt location offers precision putter fitting utilising Quintic Ball Roll technology to optimise performance on the greens. * Industry-Leading Matrix: Access to True Spec Golf's brand-agnostic fitting matrix, featuring more than 70,000 club head and shaft combinations from all major equipment manufacturers, Driver through to Putter. * Certified Master Fitters: Every session is led by a Master Fitter who has been trained at True Spec's Scottsdale Head Office facility and is officially certified by True Spec Golf. The Club Building Benchmark Each club fitted by GolfBox Custom Master Fitters in the Australian market is custom-built at a purpose-built build shop in Perth. These clubs are assembled by Master Builders who have also been trained and certified by True Spec Golf. This ensures that every club is built to the exact specifications derived from the fitting process by the Master Fitter, providing a seamless transition from the studio to the course. In the Australian market, every club fitted by GolfBox Custom Master Fitters is meticulously custom-built at a dedicated build shop located in Perth. Master Builders, who have received training and certification from True Spec Golf, assemble these clubs. This rigorous process ensures that each club precisely matches the exact specifications determined by the Master Fitter during the fitting process, ensuring a perfect and seamless transition from the fitting studio to the golf course. The GolfBox True Spec Golf Partnership Grant McPherson, Chief Commercial Officer at GolfBox, added, "We pride ourselves on presenting our customers with the best of everything the game has to offer. Having True Spec Golf as partner at our new GolfBox Custom Sandbelt location helps us fulfill our mission of providing a unique, world-class experience for golfers". "Given how passionate Australians are about playing golf, we at True Spec Golf are thrilled to be able to offer our expertise to help up their game," said Scott Anderson, President of True Spec Golf. "GolfBox shares so many of our ideals, which makes them the perfect partner to help us expand into the Melbourne market". Further Information Fitting sessions range from $149 to $399 AUD for a full bag with putter fitting. Golfers can book a custom fitting appointment by visiting truespecgolf.com or golfboxcustom.com.au

Turnstile Publishing Company
Jan 12th, 2026
True Spec North Georgia Opens at Governors Towne Club

True Spec North Georgia opens at Governors Towne Club. New location in one of the area's most vibrant communities is now open and offering golfers elite club fitting experiences. ACWORTH, GA - True Spec Golf, the global leader in custom club fitting and club building, is opening its newest location at Governors Towne Club. True Spec North Georgia has moved from its original location in Cartersville and is now open to the public and booking appointments for fittings. This undertaking is the latest in a growing number of partnerships that brings True Spec's bespoke fittings and best-in-class customer service to prominent venues around the country. True Spec North Georgia is home to one of True Spec's signature state-of-the-art mobile fitting units and is slated to become a full indoor-to-outdoor studio in the future. The premium facility utilizes Foresight GCQuad technology and features True Spec's brand-agnostic fitting matrix of over 70,000 clubhead and shaft combinations from every major equipment manufacturer. That functionality enables True Spec's master club fitters with the ability to find the best equipment to improve a player's game. Each club is custom built at True Spec's Scottsdale headquarters to the exact specifications derived from the club fitting process. "Over the past three years, hundreds of golfers in the North Georgia area have taken advantage of our Tour-level fittings and have raised their game as a result," said Scott Anderson, President of True Spec Golf. "We're happy to now continue to provide the highest level of service in the industry at our new home at Governors Towne Club." Governors Towne Club, which was recently acquired by Evergreen Partners, is a fully private luxury gated development with nearly 300 custom-built estate homes. At the heart of the community lies an 18-hole championship golf course masterfully designed by Curtis Strange. In addition to the expansive 84,000 square-foot campus, members and residents also enjoy a resort-style aquatics center, eight lighted tennis courts, and a full-service spa and fitness center. Evergreen Partners has recently added on site lodging, pickleball courts, reimagined children and youth areas, golf simulators, and has made numerous improvements to the golf course. "We pride ourselves on offering relentless hospitality and one of Georgia's most memorable golf experiences," said Chandler Graham, Director of Membership at Governors Towne Club. "Having True Spec's master fitters on site now is another great way for us to elevate our services for every one of our members and their guests." Consistently ranked by GOLF Magazine and Golf Digest as one of America's top club fitters, True Spec's master builders are the nation's undisputed leader in luxury club fitting. True Spec North Georgia is located at 4545 Champions Walk Dr, Acworth, GA. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://www.truespecgolf.com/. Governors Towne Club is home to a Curtis strange-designed golf course, with homes priced from $900,000 to $4 million, a spa and fitness center that rivals those found at any major resort, a tennis and aquatic club, and an on-site town retail center. Built in 2002 as a new urban community, Governors Towne Club is now a fully private club situated on 735 verdant acres with views of the north Georgia mountains and recently underwent an ownership change, with Evergreen Partners investing over $1 million in improvements. For more information about Governors Towne Club visit www.governorstowneclub.com or call 770-966-5353. About True Spec Golf. True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 44 studios around the world. True Spec Golf's fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance. True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses - all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies. Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3's, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.

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