TrueCare

TrueCare

Provides affordable community health care services

Overview

TrueCare provides health care and wellness services in San Diego and Riverside Counties, focusing on underserved communities. It employs friendly staff and compassionate physicians who deliver care so people can get the services they need regardless of income or insurance status. The product is access to medical appointments, preventive care, and wellness services rather than a physical product. TrueCare’s model works by offering a network of clinics and care teams that provide medical visits, screenings, and preventive care to the local community, often with a sliding scale or other access options to reduce financial barriers. What sets TrueCare apart is its explicit mission to serve lower-income and uninsured patients and its emphasis on serving two specific counties with a community-centered approach. The company’s goal is to make health care available to everyone in the communities it serves, removing financial and logistical obstacles to care.

About TrueCare

Simplify's Rating
Why TrueCare is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Grant

Total Funding

$2M

Headquarters

San Marcos, California

Founded

1971

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Simplify's Take

What believers are saying

  • The April 18, 2026 gala raised over $500,000 for expanded access to care.
  • The September 1, 2026 PFCS merger expands service capacity to 80,000 lives annually.
  • TrueCare won a $2 million HRSA maternal health grant and earlier Prebys behavioral-health funding.

What critics are saying

  • Federal funding reductions already strained TrueCare; a $250,000 Unity Fund bridge lasts through 2026.
  • Bloomberg Law reported a Meta Pixel privacy suit settlement on December 22, 2025.
  • If reimbursement drops and grants fade, service cuts hit transportation, food, and behavioral health.

What makes TrueCare unique

  • TrueCare serves nearly 70,000 patients across 27 centers and WIC offices, as of April 2026.
  • On June 16, 2026, TrueCare merged with Palomar Family Counseling Service for integrated behavioral health.
  • Its mobile wellness fleet reaches underserved and homeless patients across North San Diego and Riverside counties.

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Funding

Total Funding

$2M

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Vacation

Student Loan Assistance

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Carlsbad Chamber of Commerce
Jun 5th, 2026
TrueCare raises over $500,000 at Illumination Gala

TrueCare raises over $500,000 at Illumination Gala. TrueCare, a nonprofit community health center serving North San Diego and South Riverside counties, hosted its annual ILLUMINATION Gala on April 18, 2026, at the Rancho Bernardo Inn, raising over $500,000 in support of affordable, accessible, and high-quality health care. The evening brought together community leaders, sponsors, donors, and friends to celebrate this year's theme, Bright Beautiful Lives, which highlighted the impact of compassionate care and the importance of ensuring individuals and families have access to the services they need to thrive. "ILLUMINATION is a powerful example of what's possible when a community comes together around a shared purpose," said Michelle Gonzalez, CEO of TrueCare. "We are incredibly grateful to everyone who joined us and supported this year's gala. Their generosity helps us continue expanding access to care and making a meaningful difference for the patients and communities we serve." Guests enjoyed signature cocktails, a gourmet seated dinner, and live music by San Diego-based singer-songwriter Jesus Gonzalez, along with a lively auction that contributed to the evening's fundraising success. During the event, TrueCare honored two extraordinary forces for good, the Boys and Girls Club of San Marcos, a long-standing community partner committed to supporting local youth, and Dr. Emerito Posadas, one of TrueCare's most trusted pediatricians and a champion for youth mental health. Funds raised through the ILLUMINATION Gala will directly support TrueCare's ongoing efforts to expand access to care for individuals and families in underserved communities. As demand for services continues to grow, these contributions play a critical role in reducing barriers and ensuring more people receive the care they need. For more information on TrueCare and their programs, please visit truecare.org.

The Vista Press
Mar 27th, 2026
TrueCare to host "ILLUMINATION" Gala and awards.

TrueCare to host "ILLUMINATION" Gala and awards. Editor March 26, 2026 Fundraising event on April 18 will support access to affordable, high-quality health care. San Diego, CA. - TrueCare, a nonprofit community health center serving North San Diego and South Riverside counties, is excited to announce its annual ILLUMINATION Gala, taking place on April 18, 2026, at the Rancho Bernardo Inn (17550 Bernardo Oaks Dr, San Diego, CA 92128). This event will bring together community leaders, sponsors, donors, and friends for an unforgettable evening in support of affordable, accessible, and high-quality health care. This year's theme, Bright Beautiful Lives, celebrates the power of compassionate care and the seeds we plant in our communities, helping individuals and families not only navigate life's challenges, but truly thrive. At TrueCare, putting affordable, high-quality care within reach is more than a service. It is the foundation for creating moments that matter throughout life, when care takes root and lives can bloom. Every visit, every checkup, and every answered question helps protect milestones for children, strengthen families, and ensure that no one faces life's challenges alone. Guests will enjoy signature cocktails, a gourmet seated dinner, live music by San Diego- based singer-songwriter Jesus Gonzalez, and the opportunity to bid on exciting auction items. The ILLUMINATION Gala will honor two extraordinary forces for good, the Boys & Girls Club of San Marcos, a long-standing community partner committed to supporting local youth, and Dr. Emerito Posadas, one of TrueCare's most trusted pediatricians and a champion for youth mental health. Each year, the ILLUMINATION Gala fuels vital efforts to expand access to care for individuals and families in underserved communities. As growing pressure threatens access to care, this support plays a critical role in closing the gap and helping our communities thrive. Tickets and sponsorship opportunities are available now. Individual tickets start at $350. A limited number of TrueGlow Tickets are available for $400 and include early admission and access to a special reception experience. Sponsorship opportunities begin at $4,000. For more information, please visit truecare.org/gala or email [email protected]. About TrueCare For over 50 years, TrueCare has remained steadfast in its commitment to patients, their families, and its communities. As a nonprofit community health center, TrueCare is dedicated to delivering a superior and compassionate health care experience to nearly 70,000 patients every year, reducing barriers and increasing accessibility to quality care. TrueCare serves its communities in San Diego and Riverside Counties through its 27 health centers and WIC offices, providing primary care, pediatric, women's health, behavioral health, dental, chiropractic, acupuncture, podiatry, and cardiology services to everyone, regardless of their insurance statusor ability to pay. In addition, TrueCare offers many other support services such as mobile services, transportation to clinic appointments, insurance enrollment assistance, weekly food distributions, and nutrition programs.

Fresh Start
Dec 5th, 2023
Fresh Start and TrueCare Give the Gift of Free Reconstructive Surgery Screenings To Low-Income Children

Fresh Start Surgical Gifts remains committed to helping improve the lives of children and families across the U.S., partnering with organizations like TrueCare that share their mission and vision.

PR Newswire
Aug 7th, 2023
Truecare Wheels Out New Mobile Wellness Unit To Provide Broader Access To Quality Health Care In North San Diego And South Riverside Counties

Mobile Fleet Expansion Broadens Services to People Experiencing HomelessnessSAN MARCOS, Calif., Aug. 7, 2023 /PRNewswire/ -- TrueCare has rolled out its newest mobile wellness unit. The addition of this 26-foot mobile clinic brings high-quality health care closer to those most in need throughout North San Diego and South Riverside counties.With their newly expanded fleet, TrueCare can extend its mobile medical and dental services to an additional 3,500 individuals each year. TrueCare's mobile fleet specifically caters to diverse groups, including underserved communities and those who are experiencing homelessness.TrueCare provides medical and dental services to guests of St. Andrew's Episcopal Church every Saturday. (L-R) Medial Assistant Annie Ortiz, Dr

PR Newswire
Jun 14th, 2023
TrueCare Receives Health & Human Services (HHS) $2 Million Grant to Expand Community Access to Maternal Health Care

/PRNewswire/ -- TrueCare™, a community-based health center serving San Diego and Riverside counties, has been awarded a $2 million grant from the U.S....

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