Truepic

Truepic

Authenticity infrastructure for verifiable digital media

Overview

Truepic builds authenticity infrastructure for the internet by providing transparency tools that reveal the origin and editing history of digital content. Its products let users verify where a digital image or video came from, who created it, and what edits have been made, so viewers can judge whether something is authentic or computer-generated. The technology works by attaching verifiable metadata and provenance to media, and by offering verification services that can be accessed by consumers, businesses, creators, and publishers to check content before trusting it. Truepic differentiates itself from competitors by focusing on end-to-end transparency for digital media and practical verification tools used across a variety of audiences, not just technical users. The company’s goal is to help people make informed decisions about digital content and protect the integrity of media online, enabling trust in media by showing its origin and editing history.

About Truepic

Simplify's Rating
Why Truepic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Cybersecurity

Company Size

51-200

Company Stage

Series B

Total Funding

$36.6M

Headquarters

San Diego, California

Founded

2015

People at Truepic

People at Truepic who can refer or advise you

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Simplify's Take

What believers are saying

  • Cotality integration triggers Truepic Vision virtual inspections directly in Mercury Network and CMS workflows.
  • Truepic Vision reduces business credentialing inspection times to a median of 24 hours.
  • Implementation cuts operational costs by up to 75% and shrinks process times from days to minutes.

What critics are saying

  • Cotality embeds proprietary AuthImag module into Mercury Network by late 2026, eliminating third-party need for Truepic.
  • AI fraud in construction lending surges 70%, overwhelming detection algorithms and causing false negatives above 15%.
  • SEC Regulation 2026-14 mandates Verified Visual Provenance, requiring a $10M audit by 2027 or risking suspension.

What makes Truepic unique

  • Truepic pioneered controlled capture technology for verifiable origin, contents, and metadata in visual media.
  • The platform runs over 35 authenticity tests on photos and videos at the point of capture.
  • Truepic Risk Network is the first visual risk shared intelligence system alerting suspicious activity across finance.

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Funding

Total Funding

$36.5M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

3%

2 year growth

1%
MonitorDaily
Dec 19th, 2024
Truepic and Northteq Partner to Automate and Innovate Inspections for Equipment Finance Lenders

Truepic's authenticated imagery platform, Vision, is directly integrated with Northteq's Aurora Loan Origination System (LOS) and is referred to as Truepic Direct.

GlobeNewswire
Nov 19th, 2024
Truepic Awarded Fast Company'S 2024 Next Big Things In Tech

SAN DIEGO, Nov. 19, 2024 (GLOBE NEWSWIRE) -- Truepic , the enterprise solution for digital content authenticity, today announced that it has been named to Fast Company’s fourth annual Next Big Things in Tech list, honoring technology advancements that have a profound impact. Truepic was recognized in the "Computing, Chips, and Foundational Technology" category for its groundbreaking implementation of the Coalition for Content Provenance and Authenticity (C2PA) standard. In collaboration with Qualcomm Technologies, Inc., this technology enables smartphones to capture both authentic images and generative AI outputs with full transparency.Truepic’s technology embeds the C2PA’s Content Credentials to authentically captured or synthetically generated content created on a device within the Qualcomm® Trusted Execution Environment. The Snapdragon® 8 Elite Mobile Platform is a C2PA-compliant platform, which unlocks transparency capabilities for smartphones capturing or generating media when leveraged along with Truepic’s technology. As mobile devices adopt this technology, end-users will benefit globally from hardware-supported authenticated images, videos, and audio recordings.“As generative AI expands across smartphones, on-chip transparency is essential to prevent disinformation and support the responsible deployment of AI at scale,” said Jeffrey McGregor, CEO of Truepic

MarTech
Nov 7th, 2024
AI-powered martech news and releases: November 7

DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

The Manila Times
Oct 22nd, 2024
Truepic Receives 2024 Power Partner Award from Inc.

Truepic receives 2024 Power Partner award from Inc.

PYMNTS
Mar 18th, 2024
Youtube Details New Rules Requiring Creators To Disclose Ai-Generated Content

YouTube is rolling out new rules that will require creators to disclose to viewers when realistic content is made with altered or synthetic media, including generative artificial intelligence (GenAI). These disclosures will be displayed to viewers as labels in the expanded description, in most cases, the video sharing platform said in a Monday (March 18) blog post. For videos having to do with health, news, elections, finance and other sensitive topics, the labels will be shown prominently on the video itself. “The new label is meant to strengthen transparency with viewers and build trust between creators and their audience,” YouTube said in the post

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