Truepic

Truepic

Authenticity verification for digital content

About Truepic

Simplify's Rating
Why Truepic is rated
A+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Cybersecurity

Company Size

51-200

Company Stage

Series B

Total Funding

$36.6M

Headquarters

San Diego, California

Founded

2015

Overview

Truepic provides tools for verifying the authenticity of digital content, helping users understand where content comes from and how it has been edited. Their products allow consumers, businesses, creators, and publishers to see the origin and editing history of images and videos, making it easier to tell if content is real or manipulated. Unlike many competitors, Truepic focuses specifically on transparency in digital media, ensuring that users can make informed decisions based on reliable information. The goal of Truepic is to enhance trust in digital content by offering solutions that confirm its authenticity.

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Simplify's Take

What believers are saying

  • Truepic's collaboration with Qualcomm could lead to widespread smartphone adoption.
  • Partnerships with SmartFrame enhance digital media security in the sports industry.
  • Truepic's recognition in Fast Company's list may attract more enterprise clients.

What critics are saying

  • Emerging AI technologies could bypass Truepic's verification systems.
  • Competitors like DoubleVerify are launching new solutions challenging Truepic's market position.
  • Reliance on partnerships may expose Truepic to technological or financial difficulties.

What makes Truepic unique

  • Truepic pioneered 'controlled capture' technology for verifiable visual media.
  • Truepic's technology embeds C2PA Content Credentials for authentic and synthetic content.
  • Truepic offers industry-leading image forensics for evaluating traditional media trustworthiness.

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Funding

Total Funding

$36.5M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

3%
Monitor Daily
Dec 19th, 2024
Truepic and Northteq Partner to Automate and Innovate Inspections for Equipment Finance Lenders

Truepic's authenticated imagery platform, Vision, is directly integrated with Northteq's Aurora Loan Origination System (LOS) and is referred to as Truepic Direct.

GlobeNewswire
Nov 19th, 2024
Truepic Awarded Fast Company'S 2024 Next Big Things In Tech

SAN DIEGO, Nov. 19, 2024 (GLOBE NEWSWIRE) -- Truepic , the enterprise solution for digital content authenticity, today announced that it has been named to Fast Company’s fourth annual Next Big Things in Tech list, honoring technology advancements that have a profound impact. Truepic was recognized in the "Computing, Chips, and Foundational Technology" category for its groundbreaking implementation of the Coalition for Content Provenance and Authenticity (C2PA) standard. In collaboration with Qualcomm Technologies, Inc., this technology enables smartphones to capture both authentic images and generative AI outputs with full transparency.Truepic’s technology embeds the C2PA’s Content Credentials to authentically captured or synthetically generated content created on a device within the Qualcomm® Trusted Execution Environment. The Snapdragon® 8 Elite Mobile Platform is a C2PA-compliant platform, which unlocks transparency capabilities for smartphones capturing or generating media when leveraged along with Truepic’s technology. As mobile devices adopt this technology, end-users will benefit globally from hardware-supported authenticated images, videos, and audio recordings.“As generative AI expands across smartphones, on-chip transparency is essential to prevent disinformation and support the responsible deployment of AI at scale,” said Jeffrey McGregor, CEO of Truepic

MarTech
Nov 7th, 2024
AI-powered martech news and releases: November 7

DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

The Manila Times
Oct 22nd, 2024
Truepic Receives 2024 Power Partner Award from Inc.

Truepic receives 2024 Power Partner award from Inc.

PYMNTS
Mar 18th, 2024
Youtube Details New Rules Requiring Creators To Disclose Ai-Generated Content

YouTube is rolling out new rules that will require creators to disclose to viewers when realistic content is made with altered or synthetic media, including generative artificial intelligence (GenAI). These disclosures will be displayed to viewers as labels in the expanded description, in most cases, the video sharing platform said in a Monday (March 18) blog post. For videos having to do with health, news, elections, finance and other sensitive topics, the labels will be shown prominently on the video itself. “The new label is meant to strengthen transparency with viewers and build trust between creators and their audience,” YouTube said in the post

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Director of Information Security

Remote in USA

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Truepic is Hiring for 1 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Truepic's jobs every few hours, so check again soon! Browse all jobs →

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