Truepic

Truepic

Authenticity infrastructure for verifiable digital media

Overview

Truepic builds authenticity infrastructure for the internet by providing transparency tools that reveal the origin and editing history of digital content. Its products let users verify where a digital image or video came from, who created it, and what edits have been made, so viewers can judge whether something is authentic or computer-generated. The technology works by attaching verifiable metadata and provenance to media, and by offering verification services that can be accessed by consumers, businesses, creators, and publishers to check content before trusting it. Truepic differentiates itself from competitors by focusing on end-to-end transparency for digital media and practical verification tools used across a variety of audiences, not just technical users. The company’s goal is to help people make informed decisions about digital content and protect the integrity of media online, enabling trust in media by showing its origin and editing history.

About Truepic

Simplify's Rating
Why Truepic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Cybersecurity

Company Size

11-50

Company Stage

Series B

Total Funding

$36.6M

Headquarters

San Diego, California

Founded

2015

Get referred to Truepic

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Verisk Xactware launched Truepic verification in May 2026, expanding claims distribution.
  • Cotality integration in June 2026 pushes Truepic into mortgage and construction inspections.
  • Aqua Finance adopted Truepic in February 2026, showing repeatable enterprise demand.

What critics are saying

  • KeeeX sued Truepic in the UPC on June 17, 2025; patent exposure persists.
  • Adobe and OpenAI sit beside Truepic in C2PA, compressing differentiation as standards commoditize.
  • If lenders or carriers favor native Adobe or Verisk provenance, Truepic becomes a workflow feature.

What makes Truepic unique

  • Truepic’s C2PA founding role since 2021 anchors provenance standards adoption.
  • Truepic Vision authenticates capture, geolocation, time, and tamper data at origin.
  • Direct integrations with Verisk Xactware and Cotality embed Truepic inside lender and claims workflows.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$36.5M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

4%

2 year growth

1%
Associated Press
Jun 23rd, 2026
Truepic and Cotality integrate verified virtual inspections for home and construction loans

Truepic has announced a strategic integration with Cotality, a property data and analytics company, to bring verified virtual inspections to mortgage lenders. Lenders using Cotality's Mercury Network and Collateral Management System platforms will be able to trigger Truepic Vision virtual inspections directly within their workflows. The integration supports home equity evaluations, final inspection alternatives, natural disaster documentation, default servicing and construction draws. Truepic Vision uses controlled capture technology to apply fraud detection and authentication testing on images and videos, protecting against AI-generated fraud whilst verifying geolocation, time and date data. The collaboration aims to reduce inspection turnaround times from days or weeks to hours whilst maintaining trusted imagery. The integration will be available in CMS and Mercury later this year.

GlobeNewswire
Jun 23rd, 2026
Truepic and Cotality to bring verified virtual inspections to home and construction loans.

Truepic and Cotality to bring verified virtual inspections to home and construction loans. Lenders can now trigger trusted, self-service inspections through Cotality collateral platforms. June 23, 2026 11:30 ET | Source: Truepic SAN DIEGO, June 23, 2026 (GLOBE NEWSWIRE) - Truepic, the enterprise leader of Visual Risk Intelligence in the AI era, today announced a strategic integration with Cotality(TM), a leading global property data and analytics company serving mortgage lenders nationwide. Lenders using Cotality's Mercury Network(R) and Collateral Management System(R)(CMS) platforms will be able to seamlessly trigger Truepic Vision virtual inspections directly within their existing workflows. The initial roll-out supports home equity evaluations, 1004D final inspection alternatives, documentation for natural disasters, default servicing, and construction and renovation draws. This new collaboration highlights a shared belief that authenticated property photos and videos will be the foundation of digital and remote appraisals in the AI era. "We believe that trusted visual data will become foundational to modern lending infrastructure. By embedding authenticated capture directly into the systems..." "Lenders need a virtual inspection solution they can trust and seamless integration with existing workflows," "This capability provides a frictionless process, reducing time and overall costs without sacrificing quality and integrity. By embedding Vision directly into..." "We are thrilled to work with Cotality to deliver authenticated images and data across the home and construction lending space," "We believe that trusted visual data will become foundational to modern lending infrastructure. By embedding authenticated capture directly into the systems..." "Lenders need a virtual inspection solution they can trust and seamless integration with existing workflows," "This capability provides a frictionless process, reducing time and overall costs without sacrificing quality and integrity. By embedding Vision directly into..." "We are thrilled to work with Cotality to deliver authenticated images and data across the home and construction lending space," "We believe that trusted visual data will become foundational to modern lending infrastructure. By embedding authenticated capture directly into the systems..." Truepic Vision is an end-to-end virtual image and data authentication platform that enables lenders to send a secure link to borrowers, real estate agents, or other individuals to complete guided property inspections using their own mobile device. Images and videos are captured through Truepic's controlled capture technology, which applies fraud detection and authentication testing on all visuals, protecting against image and AI fraud. The platform also ensures all data, including geolocation, time, date, and tamper detection at the moment of capture to ensure media is authentic and unaltered. The Vision platform also features a risk intelligence network to help identify bad actors and fraud techniques in real time. "Lenders need a virtual inspection solution they can trust and seamless integration with existing workflows," said Sage Nichols, senior vice president of Cotality's Collateral Solutions. "This capability provides a frictionless process, reducing time and overall costs without sacrificing quality and integrity. By embedding Vision directly into Mercury and CMS, lenders and servicers can automate inspection ordering and review without leaving their core systems. This lowers costs and reduces turnaround times from days or weeks to hours while maintaining trusted, verified imagery in today's era of increasing AI-generated fraud risk." "We are thrilled to work with Cotality to deliver authenticated images and data across the home and construction lending space," said Craig Stack, President and Founder of Truepic. "We believe that trusted visual data will become foundational to modern lending infrastructure. By embedding authenticated capture directly into the systems that lenders already rely on, we're making it easy to scale remote inspections without sacrificing trust, compliance, or risk controls in the AI era." Together, Truepic and Cotality are helping modernize property inspection workflows with authentic images and data while strengthening trust across digital lending in the AI era. The integration streamlines compliance, improves operational efficiency, and provides lenders with defensible inspection records that can withstand investor and regulatory scrutiny. As digital lending accelerates, this collaboration ensures institutions can scale inspection capacity without scaling risk. The new integration will be available in CMS and Mercury later this year. Learn more by visiting the Virtual Inspection page. About Truepic Truepic is the leading provider of Visual Risk Intelligence, helping enterprises verify reality in the AI era. Its flagship platform, Truepic Vision, provides a multi-layered approach that authenticates images and data to prevent fraud, reduce risk, and protect business operations. Vision features the Truepic Risk Network, the first visual risk shared intelligence system for alerting suspicious activity across the financial sector. Trusted by Fortune 500 companies and recognized by TIME, Fast Company, and Inc. for its innovation, Truepic enables organizations to safeguard trust while driving growth. Learn more at www.truepic.com.

The Monitor Daily Inc.
Dec 19th, 2024
Truepic and Northteq Partner to Automate and Innovate Inspections for Equipment Finance Lenders

Truepic's authenticated imagery platform, Vision, is directly integrated with Northteq's Aurora Loan Origination System (LOS) and is referred to as Truepic Direct.

GlobeNewswire
Nov 19th, 2024
Truepic Awarded Fast Company'S 2024 Next Big Things In Tech

SAN DIEGO, Nov. 19, 2024 (GLOBE NEWSWIRE) -- Truepic , the enterprise solution for digital content authenticity, today announced that it has been named to Fast Company’s fourth annual Next Big Things in Tech list, honoring technology advancements that have a profound impact. Truepic was recognized in the "Computing, Chips, and Foundational Technology" category for its groundbreaking implementation of the Coalition for Content Provenance and Authenticity (C2PA) standard. In collaboration with Qualcomm Technologies, Inc., this technology enables smartphones to capture both authentic images and generative AI outputs with full transparency.Truepic’s technology embeds the C2PA’s Content Credentials to authentically captured or synthetically generated content created on a device within the Qualcomm® Trusted Execution Environment. The Snapdragon® 8 Elite Mobile Platform is a C2PA-compliant platform, which unlocks transparency capabilities for smartphones capturing or generating media when leveraged along with Truepic’s technology. As mobile devices adopt this technology, end-users will benefit globally from hardware-supported authenticated images, videos, and audio recordings.“As generative AI expands across smartphones, on-chip transparency is essential to prevent disinformation and support the responsible deployment of AI at scale,” said Jeffrey McGregor, CEO of Truepic

Semrush
Nov 7th, 2024
AI-powered martech news and releases: November 7

DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Truepic right now.

Find jobs on Simplify and start your career today

We update Truepic's jobs every few hours, so check again soon! Browse all jobs →