TRUEWERK, a performance workwear brand for trades professionals, has appointed two new senior leaders. Dane Howell joins as Senior Vice President of Business to Business Sales, whilst Pamela Jabalera becomes Vice President of Planning and Inventory Management. Howell brings over 20 years of sales leadership experience from brands including Otter Products, Dickies, The North Face, Smartwool, and Oakley. He will lead TRUEWERK's wholesale and enterprise businesses, developing channel strategy and organisational capabilities. Jabalera has nearly two decades of global planning and inventory management experience. She previously served as Senior Director of Global Supply and Inventory Management at Crocs and held leadership roles at PVH Corp., Reebok, and Nestlé. The appointments support TRUEWERK's expansion as it scales operations and market reach.

TRUEWERK, a performance workwear brand for trade professionals, has appointed Matt Snyder as Vice President of Product & Merchandising. Snyder will lead product creation and development whilst expanding the company's merchandising capabilities. Snyder joins from KUIU, where he served as Vice President of Product overseeing design, development and merchandising. He previously held leadership roles at Big Ray's and Cabela's, building expertise in outdoor and workwear markets. Founded in 2015, TRUEWERK has positioned itself as a challenger brand in workwear, replacing traditional materials with technical, performance-driven apparel. The appointment comes as the company continues to grow its product capabilities and build upon the product leadership that has defined the brand.