TRUEWERK, a performance workwear brand for trade professionals, has appointed Matt Snyder as Vice President of Product & Merchandising. Snyder will lead product creation and development whilst expanding the company's merchandising capabilities. Snyder joins from KUIU, where he served as Vice President of Product overseeing design, development and merchandising. He previously held leadership roles at Big Ray's and Cabela's, building expertise in outdoor and workwear markets. Founded in 2015, TRUEWERK has positioned itself as a challenger brand in workwear, replacing traditional materials with technical, performance-driven apparel. The appointment comes as the company continues to grow its product capabilities and build upon the product leadership that has defined the brand.

TRUEWERK, a performance workwear brand for trade professionals, has appointed Matthew Raleigh as Chief Operating Officer. Raleigh will oversee end-to-end operational functions including supply planning, procurement, production, fulfilment and logistics as the company scales its operations. Raleigh brings over 25 years of leadership experience in supply chain and operations. He previously served as Vice President, Americas Supply Planning & Emerging Brand Operations at VF Corporation. Founded in 2015, TRUEWERK produces technical, performance-driven workwear designed for jobsite conditions. The appointment comes as the company strengthens its supply chain capabilities and advances its growth strategy in the workwear market.