About

Truist offers a platform for Registered Investment Advisors (RIAs) to improve their operations and client services. The platform includes tools like live chat support, commission-free trading, and an automated rebalancer, allowing RIAs to manage their businesses more efficiently and serve more clients at lower costs. Unlike competitors, Truist provides these services for free, monetizing through a custodian service that helps RIAs reduce overhead. The goal is to empower RIAs to grow their businesses and enhance client experiences.

Simplify's Take

What believers are saying

• Altruist raised $169M in Series E funding, boosting growth and innovation potential.
• Partnerships with Orion and Kwanti enhance Altruist's platform integration and service offerings.
• Increased demand for digital transformation in financial services aligns with Altruist's tech solutions.

What critics are saying

• Competition from firms like Betterment and Wealthfront pressures Altruist to innovate continuously.
• Integration with Orion and Kwanti may pose operational risks if not seamless.
• New digital fixed-income trading could attract regulatory scrutiny if compliance is lacking.

What makes Truist unique

• Altruist offers a simplified tech stack for RIAs, enhancing operational efficiency.
• The platform includes commission-free trading and an automated rebalancer for cost-effective solutions.
• Altruist's model marketplace provides personalized investment strategies, catering to diverse client needs.

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