Overview

Truland Equipment is a John Deere dealership with locations in Indiana and Ohio that sells and services new and used agricultural and turf equipment, including mowers, tractors, combines, planters, tillage tools, and skid steers. Customers can purchase equipment, parts, and rely on a service department for maintenance and repairs. The company also draws on experience in grain storage and handling to support agricultural operations beyond equipment sales. Its goal is to help farming and residential customers keep their equipment running by providing accessible products, a broad parts network, and reliable service.

Simplify's Take

What believers are saying

• John Deere Tech Program sponsors degrees for service talent acquisition.
• 18 locations across Indiana and Ohio strengthen regional market coverage.
• Diversified revenue from equipment sales, parts, service, and rentals.

What critics are saying

• John Deere's online sales compress dealer margins on mowers since 2023.
• CNH undercuts used combines by 8-12% at Case IH dealerships since Q4 2025.
• Heartland Ag acquires Midwest Deere dealers, targeting Truland in 12-24 months.

What makes Truland Equipment unique

• Rebranded from Kenn-Feld Group and TTG Equipment, unifying 18 locations.
• Offers Ready-to-Mow at-home mower service at Woodburn, IN.
• Provides rentals at Angola, IN, alongside Honda and STIHL brands.

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