Why now is the time to become an HDS Cloud Apps Reseller. A presence in every city, built on purpose. Over the past few weeks HDS Cloud Apps has been deliberately building out HDS Cloud Apps' presence across every major city in the UK and Ireland - dedicated pages for London, Manchester, Birmingham, Glasgow, Dublin and dozens more, plus hub pages covering England, Wales, Scotland and Northern Ireland as whole markets in their own right. Each one is written specifically for that city's hospitality and retail scene, not a single generic template with the town name swapped in. That matters for a reseller because of what it does quietly in the background: a hospitality operator searching for EPOS options in their own city finds a page that's actually about their city, their sector, and the way trade actually works where they are - not a homepage that assumes every venue in the country trades the same way a central London restaurant does. That's a warmer lead than a generic national ad ever produces, and it's exactly the kind of interest a local reseller is best placed to pick up and convert, because the groundwork of "why HDS, why now" has already been done before the phone even rings. Why its reseller network keeps growing. Search visibility gets a lead to the door. What's actually growing its reseller network is what happens after that - and it comes down to three things HDS Cloud Apps hear from resellers themselves, over and over, on calls, in review meetings, and in the quiet moments when a reseller mentions in passing that a platform they used to sell just isn't worth the hassle anymore. Great communication. A reseller isn't left guessing where a deal stands or what's happening with a client they placed six months ago. Clear, direct communication with the HDS team - not a ticket queue, not an account manager who changes every quarter - is something resellers consistently tell HDS Cloud Apps they don't get from other platforms they've worked with. When a client has a question mid-deployment, or a reseller needs a straight answer before they can close, they're talking to someone who actually knows the account, not starting again from the top of a call script. Flexibility of product. HDS Cloud Apps covers restaurants, bars, hotels, cafes, retail and a growing list of specialist sectors - golf clubs, padel courts, stadiums, charity retail - from one platform with 50+ modules. A reseller isn't stuck pitching a rigid product and hoping it fits; the platform flexes to whatever the client in front of them actually needs, whether that's a single-till independent café or a multi-site group running restaurants, retail and events under one roof. That range means a reseller doesn't need three different partnerships to cover three different types of client - one platform, one relationship, every sector. Great support, happy customers. A reseller's commission is only as good as how long that client stays. Every HDS client gets full onboarding, staff training and 24/7 UK-based support - which means a reseller isn't the one fielding a 10pm technical call on a Friday service, and the client they placed a year ago is still a happy, paying customer today. A churned client is a dead commission stream; a supported one keeps paying out for years, which is the entire logic behind why support quality matters as much to a reseller's income as it does to the client's experience. Payment agnostic, by design HDS Cloud Apps integrates with 8 payment providers - Dojo, Teya, Trust Payments, Viva, Musqet, Global Payments, WorldPay and Take Payments - and never forces a client onto one of them. A client can choose the provider that suits them and switch later without replacing their EPOS. For a reseller, that's an easier conversation with a client who's been burned by a "free till, locked processor" deal before, and a genuine point of difference against platforms built to funnel every client into one payment relationship. What you actually earn as a reseller. The commission structure is built to compound, not to pay out once and disappear. Every component of a deal earns: the software subscription, the hardware margin, and a separate payments commission - all from a single client relationship, with no carve-outs reducing what's actually payable. A client placed a year ago is still earning commission today, and every month after that, without a single additional sales call. New clients also get 40% off their buy rate, which makes the pitch itself far easier - a genuinely lower price rather than a discount that quietly unwinds once a trial period ends, so a hospitality or retail business isn't weighing up a "free for now" offer against what they'll actually pay once the honeymoon period is over. "The recurring commission model means I earn from clients I placed over a year ago. It keeps building quietly in the background." - HDS Cloud Apps Reseller Partner Who makes a good HDS Cloud Apps reseller. There isn't one fixed profile, and that's part of the point. Existing hardware or till resellers use HDS Cloud Apps to add a genuinely flexible platform alongside kit they already sell, rather than being tied to whatever rigid software their current supplier bundles in. Payment ISOs and agents already talking to hospitality and retail businesses about processing find EPOS a natural extension of that same conversation - and because HDS is payment agnostic, that conversation never turns into a fight over which processor the client is forced to use. Hospitality consultants and local IT providers who are already the trusted first call for venues in their city are often sitting on the exact kind of relationships a city-specific search page is built to attract; they just haven't had a reason to bring EPOS into that relationship before. What all of them have in common is an existing network, even a small one, and a willingness to have one more useful conversation with the businesses they already know. The platform, the commission structure and the support behind every client are the same regardless of which of those starting points a reseller comes from. Ready to grow with HDS Cloud Apps? A growing local presence in every major UK and Ireland city means more hospitality and retail businesses finding HDS Cloud Apps every week - and every one of those conversations is an opportunity for a reseller who's ready to have it. Combine that with a product flexible enough to fit almost any venue, a payment-agnostic platform that makes the pitch easier, and support good enough that clients stay for years, and it's a genuinely good time to be joining the network rather than watching it grow from outside. If you're already talking to hospitality or retail businesses about their tech stack - or want to start - find out how the HDS Cloud Apps reseller programme works and what a recurring income built on real support actually looks like. Frequently asked questions. How do I become an HDS Cloud Apps reseller? What do HDS Cloud Apps resellers earn commission on? Do resellers have to sell one specific payment provider? What support do resellers get after signing a client? HDS Cloud Apps HDS Cloud Apps builds cloud EPOS for hospitality and retail businesses across the UK, Ireland and Europe, sold and supported through a growing network of local reseller partners. Build a recurring income selling world-class EPOS. Impressive recurring commissions, a flexible product, real support behind every client, and no forced payment provider to pitch around.

Trust Payments and felloh partner to consolidate financial activity for travel businesses. Published in: News Trust Payments has agreed a new partnership with felloh, a pioneer in software that helps travel businesses gain greater visibility and control over their financial operations. By connecting booking systems, payment providers, finance platforms, and operational data, felloh enables travel companies to understand where their money is, what it relates to, and what actions need to be taken. The platform helps reduce manual reconciliation, simplify reporting, improve cash visibility, and create a more connected financial operation across the business. The partnership intends to help travel businesses consolidate critical financial information, usually spread across multiple systems so that teams spend less time manually matching payments, chasing settlement data, and preparing reports. Mark Skehill, Head of Travel and Hospitality Sales at Trust Payments, comments: "With this new partnership, we can offer travel businesses better visibility of cash, liabilities, and payment activity, stronger operational control, faster reconciliation, simpler compliance reporting, and a more scalable finance operation as transaction volumes grow. We are delighted to be providing the payment infrastructure that many travel businesses rely on, while felloh helps connect payment activity with bookings, finance processes, and operational reporting." Merchants using felloh and Trust Payments will also benefit from innovative capabilities such as automated margin recovery through intelligent surcharging The partnership with Trust Payments is a natural evolution of a long-standing relationship with felloh. Both businesses share a common goal of helping travel businesses operate more effectively by combining trusted payment infrastructure with greater financial visibility and operational control. Trust Payments brings deep expertise in payment processing, while felloh helps travel businesses connect payments, bookings, settlements, and reporting into a single operational view. Customers will benefit from a more connected approach to payments and financial operations. Key benefits include: * Trusted payment processing infrastructure through Trust Payments * Greater visibility between bookings, payments, settlements, and financial reporting * Reduced manual reconciliation and administrative workload * Improved operational control and financial transparency * Automated margin recovery through felloh's intelligent surcharging capabilities * Better support for compliance, reporting, and stakeholder requirements * Access to combined travel industry expertise from both organisations William Bicknell CEO at felloh, concludes: "Travel businesses don't need more systems creating more data. They need greater visibility into the financial information they already have. Trust Payments has long been an important part of the payment infrastructure behind many travel businesses. By strengthening our partnership, we're combining trusted payment capabilities with the financial visibility and operational control that growing travel businesses increasingly need. Together, we're helping travel companies spend less time chasing information and more time making confident financial decisions."

Trust Payments selected by Les Ambassadeurs Casino to modernise payment infrastructure. Land-based Mayfair casino installs five point-of-sale terminals in private gaming spaces. Trust Payments, a leading fintech innovator across the UK and EU, has been selected by London's prestigious Les Ambassadeurs Casino to modernise its payment infrastructure, deploying its point-of-sale technology at one of Mayfair's most historic private members' clubs. The move reflects wider investment across premium hospitality and gaming in modern payment technology, as operators respond to changing customer expectations while maintaining the levels of service their customers expect. Contactless payments now account for the majority of UK card transactions, 75 per cent of debit and 66 per cent of credit card payments in March 2026, according to UK Finance, reflecting the continued growth of contactless payments across the UK economy. Five point-of-sale terminals have been installed throughout Les Ambassadeurs' private gaming spaces and dining areas, with the deployment completed in just 72 hours. The implementation enables a seamless payment experience across the venue while simplifying payment reconciliation across gaming and hospitality. Robert Cairns, Chief Financial Officer for Les Ambassadeurs, said: "Trust Payments terminals have integrated into our operation without fanfare, which is rather the point. The state-of-the-art terminals and frictionless service have set a new standard for us." Laurence Booth, Group CEO of Trust Payments, added: "Consumer expectations around payments continue to evolve, even in the most established hospitality and gaming venues. We're proud to have delivered a seamless, reliable payment experience for Les Ambassadeurs' members within the timeframe the business required, and to support Les Ambassadeurs as it continues to invest in the experience it offers its members." Les Ambassadeurs Club, or "Les A", has welcomed aristocracy, diplomats and members of the establishment since the early 19th century and remains one of London's most exclusive private casinos.