TrustYou and Apaleo Present "Magic Moments": Always-Reply, Always-On Guest Communication Powered by AI. How hotels turn every conversation into revenue, recognition, and loyalty. TrustYou and Apaleo Present AI-Powered Guest Communication Munich / Berlin - TrustYou, the AI-first hospitality platform, and Apaleo, the API-first property management platform, today announced Magic Moments, a joint solution demonstrating how hotels can deliver Always-Reply, Always-On guest communication across the entire guest journey. The solution was presented live on March 3 at ITB Berlin, where TrustYou and Apaleo showcased how AI agents, a unified 360° guest profile, and an open PMS architecture enable continuous, conversational guest journeys - from first booking to repeat stays. Photos and demo screenshots from the ITB presentation are available for media use. From "no-reply" to Always-Reply. For years, hotel communication has been fragmented: booking confirmations from no-reply email addresses, disconnected chat tools, and guests forced to repeat themselves across channels. Magic Moments introduces a new standard: Every guest message receives a reply. Instantly. On any channel. Powered by TrustYou's AI Agents, Customer Experience Platform (CXP), and Customer Data Platform (CDP), and orchestrated through Apaleo's agent-ready PMS platform, hotels can maintain a single, uninterrupted conversation before, during, and after the stay. Three practical use cases for hoteliers. The New Guest - Instant Revenue from the First Booking A new guest books via a market-facing AI agent, such as ChatGPT, connected to the Apaleo ecosystem. Once the reservation is created, Apaleo sends an API event to the TrustYou CDP, automatically initiating pre-stay communication. The guest asks: "I also need a parking space." The AI responds instantly, asks whether the vehicle is electric, and reserves an EV charging spot. Result: incremental revenue, better service, and zero manual effort - enabled by Always-Reply. The Returning Guest - Recognition as the New Loyalty A repeat guest opens the chat on the hotel website. The AI agent identifies the guest, loads the profile from the CDP, and welcomes them by name. Based on previous stays and feedback, the agent suggests the same room, reuses existing registration data, and proactively reserves parking with charging. Booking confirmation is sent via the guest's preferred channel, such as WhatsApp. Result: faster bookings, higher satisfaction, and loyalty driven by recognition - not discounts. WhatsApp Booking - The Easiest Booking Is a Reply The guest simply replies to a previous WhatsApp message: "I'd like to book a room with my partner next weekend in Munich." The agent recognizes the guest, retrieves the 360° profile, and proposes a personalized offer - premium room, breakfast, and parking for €169. "Fantastic, sure." Booking confirmed. Result: no app, no forms, no friction - just conversation. Built for operations and scale. Magic Moments enables hotels to: * Reply instantly to guests across web, email, WhatsApp, and AI marketplaces * Convert conversations into direct bookings and upsells * Preserve guest memory and preferences across stays and channels * Reduce operational complexity through autonomous AI agents The biggest AI disruption in 2026 isn't a feature; it's the Continuous Conversation. By partnering with Apaleo, HITEC Charlotte is turning every booking confirmation and pre-stay message into a 24/7, multilingual dialogue. Together, HITEC Charlotte is moving beyond static notifications to a world where guests get personalized answers on any channel, at any time. Ben Jost, CEO TrustYou At Apaleo, innovation is at the core of what HITEC Charlotte do. By working closely with TrustYou, one of the most advanced technology providers in hospitality, HITEC Charlotte has developed a real use case that brings this ambition to life. This functionality enables CRM and PMS platforms to work seamlessly together, giving its clients a clear step toward the future. Uli Pillau, Apaleo CEO and Co-founder Proven live at ITB Berlin. Magic Moments was showcased on March 3 at ITB Berlin, demonstrating real hotel scenarios and demo guest interactions in action. Event photos and presentation visuals are available upon request. Magic Moments by TrustYou and Apaleo. Always-Reply. Always-On. Because great guest relationships should never end with a booking. Technology TrustYou. Munich80337 Germany Powered by

TrustYou and HSMAI APAC expand strategic partnership to drive ai-powered guest insights across asia-pacific. SINGAPORE - March 24, 2026 - TrustYou, the #1 hospitality AI platform, today announced the expansion of its strategic partnership with HSMAI Asia Pacific (APAC) for 2026. This collaboration aims to equip hotel commercial leaders across the region with deep guest insights and AI-driven data to enhance operational decision-making and revenue growth. As guest expectations evolve, this partnership focuses on helping hospitality professionals translate sentiment data into actionable commercial strategies. TrustYou will contribute its expertise through HSMAI APAC's educational platforms, networking events, and the Commercial Strategy Conference in Singapore. Will howes, vice President, asia-pacific at TrustYou, commented: "Following the success of our strategic partnership with HSMAI in Europe, TrustYou APAC is proud to expand this collaboration across the APAC region in 2026. This partnership underscores the growing importance of deep data and AI-driven insights in enabling hoteliers to make smarter decisions, enhance guest experiences, and drive measurable revenue growth." Jackie Douglas, President Asia Pacific at HSMAI, added: "Our partnership with TrustYou brings valuable data and insight into the conversations that matter most to hotel commercial leaders today. As the industry becomes increasingly data-driven, understanding guest sentiment and reputation signals is essential for making better commercial decisions and delivering stronger guest experiences." Through this expanded collaboration, both organizations aim to bridge the gap between guest feedback and commercial excellence in an increasingly competitive market. Join TrustYou and HSMAI at the annual Commercial Strategy Conference in Singapore on the 14th -15th May. About TrustYou TrustYou is the #1 hospitality AI platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities. TrustYou empowers hospitality brands to increase direct bookings, enhance guest satisfaction, and streamline operations - all powered by cutting-edge AI. * Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. * Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. * AI Agents: Intelligent, always-on agents that boost productivity and reduce operational costs. Learn more at www.trustyou.com. About HSMAI Asia Pacific HSMAI - Hospitality Sales and Marketing Association International is a global organization founded in the US in 1927. HSMAI Asia Pacific is the Asia Pacific arm of the organization, aiming to be a key influencer, pioneer, and the go-to industry resource for professional development, commercial strategies, and sustainability in the hospitality industry. It is a leading professional association dedicated to advancing sales, marketing, and revenue management in the hospitality industry. Through conferences, education, certifications, research, and networking events, HSMAI connects commercial leaders across the region and provides practical insights that help hospitality professionals grow their careers and improve business performance. Technology TrustYou. Munich80337 Germany Powered by