TOverview
TrustYou offers a SaaS platform for the global hospitality industry with three core products: a Customer Experience Platform (CXP), a Customer Data Platform (CDP), and AI Agents. The CXP collects guest feedback from OTAs, review sites, and direct surveys and analyzes it with semantic tools like ResponseAI and SummaryAI to help staff respond to reviews and extract insights; the CDP unifies guest data from systems such as PMS and CRMs for advanced segmentation and personalized marketing; AI Agents serve as 24/7 digital assistants to answer inquiries and streamline bookings. It differentiates itself through an integrated data-and-AI approach, a global footprint of 100,000+ partners in over 100 countries, and a track record of growth via acquisitions and strategic backing. The goal is to help hospitality clients boost direct bookings, improve guest satisfaction, and reduce operational costs by turning feedback and data into actionable insights.
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About TrustYou
Industries
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$5M
Headquarters
Munich, Germany
Founded
2008
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Simplify's take
What believers are saying
- TrustYou expanded APAC hires in September 2026, signaling active regional go-to-market investment.
- TravelMAX’s June 2026 partnership opens North Cyprus and nearby markets.
- HSMAI Europe and APAC partnerships amplify distribution to hotel commercial leaders in 2026.
What critics are saying
- Lighthouse, Mews, and Oracle crowd the same guest-data and messaging stack.
- TrustYou’s buyback-era scale and 152-employee base limit global enterprise sales velocity.
- If PMS vendors own the guest layer, TrustYou becomes a replaceable feature by 2027.
What makes TrustYou unique
- TrustYou unifies CXP, CDP, and AI Agents into one hotel operating layer.
- Ask TrustYou, launched October 2026, turns guest feedback into plain-language actions.
- RMS and Apaleo integrations embed TrustYou inside hotel workflows, not standalone dashboards.
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Funding
Total Funding
$5M
Above
Industry Average
Funded Over
1 Rounds
Benefits
- Flexible Work Hours
- Remote Work Options
- Professional Development Budget
- Training Programs
- Company Social Events
Growth & Insights and Company News
6 month growth
2%1 year growth
1%2 year growth
2%TrustYou strengthens APAC team with two senior client-facing hires. In Brief: TrustYou has expanded its Asia-Pacific operations by appointing two senior client-facing professionals, Elly Ji, Senior Director of Sales, APAC and Jonathan Abel, Director of Key Account Management, APAC. TrustYou, the #1 hospitality AI platform, recently announced the appointment of two senior leaders to its Asia-Pacific team: Elly Ji as Senior Director of Sales, APAC, and Jonathan Abel as Director of Key Account Management, APAC. It's been over a month since both joined TrustYou, working directly with hoteliers across the region, and the company is now formally welcoming them to the team. These appointments reinforce TrustYou's continued investment in the Asia-Pacific region as it accelerates adoption of its Hospitality AI platform, which unifies a Customer Data Platform (CDP), Customer Experience Platform (CXP), and AI Agent into one system designed to power the "Always-Reply Future" for hoteliers worldwide. Elly and Jonathan bring exactly the blend of commercial rigor and client-first thinking we need as we scale across Asia-Pacific. Elly's track record turning guest data into revenue, paired with Jonathan's experience managing complex enterprise accounts, means our APAC customers get sharper support and faster answers from day one. Will Howes, VP Sales, APAC, TrustYou Elly Ji, Senior Director of Sales, APAC - With over 20 years of experience in hospitality technology, Ji has built a career helping hotels drive commercial success through innovation, data, and guest-centric strategies. At TrustYou, she partners with hotel groups and independent properties across Asia-Pacific to turn guest feedback and customer data into measurable business outcomes, and is an active voice in regional industry conversations on AI's evolving role in hospitality. I am thrilled to join TrustYou at such a pivotal time to drive our growth and scale operations across the APAC region. TrustYou has established itself as a true pioneer in hospitality technology. I see tremendous opportunity for hoteliers throughout Asia-Pacific to elevate their guest experiences and optimize operational efficiency. I look forward to working closely with our regional teams and partners to achieve our ambitious goals ahead. Jonathan Abel, Director of Key Account Management, APAC - Born in Berlin and raised across France, South Africa, and Switzerland, Abel brings a global, trilingual (English, French, German) perspective to hospitality technology. Before joining TrustYou, he spent four years at The Hotels Network (now Lighthouse), progressing from Implementations Specialist to Customer Success Team Leader for APAC, managing enterprise relationships across 500+ properties spanning Southeast Asia, South Asia, the Middle East, and Europe. Based in Bangkok, he holds a Master's in Hospitality and Tourism Management from EADA Business School. I grew up around hotels and have dedicated my studies and career to this industry, so I know both sides of it. What an unanswered guest complaint costs at 2 am, and how many hours get burned on data that never becomes a decision. TrustYou is built on the idea that those are the same problem. APAC isn't one market, and my job is to make sure every client here feels we're on their side of the table. With Ji and Abel now fully onboarded, TrustYou's APAC team is positioned to deepen its work with hotel groups and independent properties across the region, helping hoteliers put unified guest data and AI-powered guest communication to work as they grow direct bookings and streamline day-to-day operations. About TrustYou TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system: * Customer Experience Platform (CXP): Centralizes all reviews and surveys, applies AI-driven analysis, and automatically responds to feedback with ResponseAI. Hotels gain deeper insights into the guest experience, strengthen their online reputation, and make more informed service decisions. * Customer Data Platform (CDP): Consolidates all guest data into so-called Golden Profiles, integrates consent management, and enables precise audience segmentation. This powers personalized marketing campaigns, drives more direct bookings, and fosters long-term guest loyalty. * AI Agent: Handles 100% of inbound communication - 24/7, in any language, and across all channels. The TrustYou Agent delivers instant, context-aware responses, support bookings, upselling, and free up operational teams. With TrustYou, hotels invest in a future-ready platform that makes the Always-Reply Future a reality: better guest experiences, more direct revenue, and more efficient operations.
RMS integrates with TrustYou to create unified guest profiles. Reading Time: 2 minutes Worldwide: Property management system RMS has integrated with customer data platform TrustYou to give operators a unified guest view. The integration enables hospitality operators to bring guest information from multiple systems together in real time, creating a single profile for guests. It connects the RMS property management system with TrustYou's customer data platform, so whenever a reservation or guest profile is created or updated in RMS, the relevant information is automatically synchronised with TrustYou. This includes booking details, stay history, room preferences, transaction data, as well as information from booking platforms, guest feedback, CRM, and marketing systems. TrustYou's Audience AI can use these profiles to build "intelligent audience segments" for targeted marketing campaigns. Property teams can also access guest preferences and stay history within their existing RMS workflow through TrustYou's browser plugin. Adam Seskis, CEO of RMS, said: "Hospitality businesses have access to more guest data than ever before, but much of it remains fragmented across disconnected systems. Bringing that information together in one place does more than support better marketing. It also lightens the load for front desk teams.By giving teams a real-time view of every guest within their existing workflow, we can reduce the friction created by technology and give staff more time to focus on the art of hospitality: welcoming guests, building relationships, and delivering a genuinely personal experience." Will Howes, VP APAC at TrustYou, said: "Hotels are not short of guest data, but they often lack a practical way to make it accessible and use it at the right moment. Our integration with RMS helps turn scattered information into clear, actionable guest intelligence. The real value lies in making that insight available to the people and systems that need it, whether that is a marketing team planning a campaign or a front desk employee welcoming a returning guest. Together, RMS and TrustYou are helping operators move from simply collecting data to using it with greater purpose." Highlights: - RMS has integrated its property management system with TrustYou's customer data platform, giving hospitality operators a unified, real-time view of guest profiles across multiple systems - The integration automatically synchronises reservation details, stay history, room preferences, transaction data, guest feedback and CRM information to create a single guest profile for each traveller - TrustYou's Audience AI uses the unified guest data to build targeted marketing segments, while hotel teams can access guest preferences and stay history directly within the RMS workflow
The BEST HOTELS IN GERMANY 2026 have been announced! Connoisseur Circle extend its heartfelt congratulations. In 2026, Connoisseur Circle once again partnered with TrustYou - the world's leading hospitality "satisfaction meter" - for the esteemed "BEST HOTELS IN GERMANY" voting. Moreover, during a rigorous testing and evaluation phase spanning several weeks, Connoisseur Circle readers and users were cordially invited to participate in the online voting. The complete results are available here. For deeper insight into TrustYou's market-leading online reputation management solutions, please visit trustyou.com. The following guidelines apply to all categories: the three highest-ranking properties are designated as the premier winners, placed first to third. All other distinguished properties are arranged alphabetically within their respective categories.
TrustYou and Apaleo Present "Magic Moments": Always-Reply, Always-On Guest Communication Powered by AI. How hotels turn every conversation into revenue, recognition, and loyalty. TrustYou and Apaleo Present AI-Powered Guest Communication Munich / Berlin - TrustYou, the AI-first hospitality platform, and Apaleo, the API-first property management platform, today announced Magic Moments, a joint solution demonstrating how hotels can deliver Always-Reply, Always-On guest communication across the entire guest journey. The solution was presented live on March 3 at ITB Berlin, where TrustYou and Apaleo showcased how AI agents, a unified 360° guest profile, and an open PMS architecture enable continuous, conversational guest journeys - from first booking to repeat stays. Photos and demo screenshots from the ITB presentation are available for media use. From "no-reply" to Always-Reply. For years, hotel communication has been fragmented: booking confirmations from no-reply email addresses, disconnected chat tools, and guests forced to repeat themselves across channels. Magic Moments introduces a new standard: Every guest message receives a reply. Instantly. On any channel. Powered by TrustYou's AI Agents, Customer Experience Platform (CXP), and Customer Data Platform (CDP), and orchestrated through Apaleo's agent-ready PMS platform, hotels can maintain a single, uninterrupted conversation before, during, and after the stay. Three practical use cases for hoteliers. The New Guest - Instant Revenue from the First Booking A new guest books via a market-facing AI agent, such as ChatGPT, connected to the Apaleo ecosystem. Once the reservation is created, Apaleo sends an API event to the TrustYou CDP, automatically initiating pre-stay communication. The guest asks: "I also need a parking space." The AI responds instantly, asks whether the vehicle is electric, and reserves an EV charging spot. Result: incremental revenue, better service, and zero manual effort - enabled by Always-Reply. The Returning Guest - Recognition as the New Loyalty A repeat guest opens the chat on the hotel website. The AI agent identifies the guest, loads the profile from the CDP, and welcomes them by name. Based on previous stays and feedback, the agent suggests the same room, reuses existing registration data, and proactively reserves parking with charging. Booking confirmation is sent via the guest's preferred channel, such as WhatsApp. Result: faster bookings, higher satisfaction, and loyalty driven by recognition - not discounts. WhatsApp Booking - The Easiest Booking Is a Reply The guest simply replies to a previous WhatsApp message: "I'd like to book a room with my partner next weekend in Munich." The agent recognizes the guest, retrieves the 360° profile, and proposes a personalized offer - premium room, breakfast, and parking for €169. "Fantastic, sure." Booking confirmed. Result: no app, no forms, no friction - just conversation. Built for operations and scale. Magic Moments enables hotels to: * Reply instantly to guests across web, email, WhatsApp, and AI marketplaces * Convert conversations into direct bookings and upsells * Preserve guest memory and preferences across stays and channels * Reduce operational complexity through autonomous AI agents The biggest AI disruption in 2026 isn't a feature; it's the Continuous Conversation. By partnering with Apaleo, HITEC Charlotte is turning every booking confirmation and pre-stay message into a 24/7, multilingual dialogue. Together, HITEC Charlotte is moving beyond static notifications to a world where guests get personalized answers on any channel, at any time. Ben Jost, CEO TrustYou At Apaleo, innovation is at the core of what HITEC Charlotte do. By working closely with TrustYou, one of the most advanced technology providers in hospitality, HITEC Charlotte has developed a real use case that brings this ambition to life. This functionality enables CRM and PMS platforms to work seamlessly together, giving its clients a clear step toward the future. Uli Pillau, Apaleo CEO and Co-founder Proven live at ITB Berlin. Magic Moments was showcased on March 3 at ITB Berlin, demonstrating real hotel scenarios and demo guest interactions in action. Event photos and presentation visuals are available upon request. Magic Moments by TrustYou and Apaleo. Always-Reply. Always-On. Because great guest relationships should never end with a booking. Technology TrustYou. Munich80337 Germany Powered by
TrustYou and HSMAI APAC expand strategic partnership to drive ai-powered guest insights across asia-pacific. SINGAPORE - March 24, 2026 - TrustYou, the #1 hospitality AI platform, today announced the expansion of its strategic partnership with HSMAI Asia Pacific (APAC) for 2026. This collaboration aims to equip hotel commercial leaders across the region with deep guest insights and AI-driven data to enhance operational decision-making and revenue growth. As guest expectations evolve, this partnership focuses on helping hospitality professionals translate sentiment data into actionable commercial strategies. TrustYou will contribute its expertise through HSMAI APAC's educational platforms, networking events, and the Commercial Strategy Conference in Singapore. Will howes, vice President, asia-pacific at TrustYou, commented: "Following the success of our strategic partnership with HSMAI in Europe, TrustYou APAC is proud to expand this collaboration across the APAC region in 2026. This partnership underscores the growing importance of deep data and AI-driven insights in enabling hoteliers to make smarter decisions, enhance guest experiences, and drive measurable revenue growth." Jackie Douglas, President Asia Pacific at HSMAI, added: "Our partnership with TrustYou brings valuable data and insight into the conversations that matter most to hotel commercial leaders today. As the industry becomes increasingly data-driven, understanding guest sentiment and reputation signals is essential for making better commercial decisions and delivering stronger guest experiences." Through this expanded collaboration, both organizations aim to bridge the gap between guest feedback and commercial excellence in an increasingly competitive market. Join TrustYou and HSMAI at the annual Commercial Strategy Conference in Singapore on the 14th -15th May. About TrustYou TrustYou is the #1 hospitality AI platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities. TrustYou empowers hospitality brands to increase direct bookings, enhance guest satisfaction, and streamline operations - all powered by cutting-edge AI. * Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. * Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. * AI Agents: Intelligent, always-on agents that boost productivity and reduce operational costs. Learn more at www.trustyou.com. About HSMAI Asia Pacific HSMAI - Hospitality Sales and Marketing Association International is a global organization founded in the US in 1927. HSMAI Asia Pacific is the Asia Pacific arm of the organization, aiming to be a key influencer, pioneer, and the go-to industry resource for professional development, commercial strategies, and sustainability in the hospitality industry. It is a leading professional association dedicated to advancing sales, marketing, and revenue management in the hospitality industry. Through conferences, education, certifications, research, and networking events, HSMAI connects commercial leaders across the region and provides practical insights that help hospitality professionals grow their careers and improve business performance. Technology TrustYou. Munich80337 Germany Powered by
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About TrustYou
Industries
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$5M
Headquarters
Munich, Germany
Founded
2008
There are no jobs for TrustYou right now.
Find jobs on Simplify and start your career today
We update TrustYou's jobs every few hours, so check again soon!Browse all jobs