Trusted Media Brands

Trusted Media Brands

Community-driven media brand portfolio and licensing

Overview

Trusted Media Brands coordinates a large, fan-powered entertainment network that reaches over 250 million people across streaming, social, web, and print with brands like FailArmy, Reader's Digest, Taste of Home, and The Pet Collective. Fans contribute content that is curated, edited, and distributed across multiple channels, while the company monetizes through data-driven marketing solutions and licensing services. It differentiates itself by combining a broad, fan-generated content ecosystem with specialized marketing, licensing, and audience insights across many brands, rather than focusing on a single brand. Its goal is to entertain, inform, and inspire audiences at scale and help partners connect with those audiences through compelling content and licensed products.

About Trusted Media Brands

Simplify's Rating
Why Trusted Media Brands is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Entertainment

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

$28.2M

Headquarters

New York City, New York

Founded

1922

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Simplify's Take

What believers are saying

  • TMB launched Trinity Audio integrations in April 2026 across five major properties.
  • Assertive Yield replaced TMB’s previous programmatic stack in July 2026, improving monetization speed.
  • Jasper-powered AI now helps sell cross-platform audiences faster, strengthening advertiser conversion.

What critics are saying

  • The 2022 Facebook video-privacy class action remains an expensive litigation overhang.
  • TMB laid off Studio Fun International in 2025, signaling continued portfolio pruning.
  • AI licensing talks with big tech stalled in 2025, risking lost distribution economics.

What makes Trusted Media Brands unique

  • Reader’s Digest, Taste of Home, and Family Handyman create durable consumer brand reach.
  • TMB spans print, web, social, newsletters, and FAST streaming across one sales pitch.
  • Its FAST portfolio hit 12 billion minutes watched, proving audience scale beyond print.

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Funding

Total Funding

$28.2M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Remote Work Options

Hybrid Work Options

Company News

PR Newswire
Oct 5th, 2023
At Home With Family Handyman Now Streaming On Samsung Tv Plus

Along with the strategic expansion, the DIY FAST channel adds two original shows to its programming roster and bolsters its continued growthLOS ANGELES, Oct. 5, 2023 /PRNewswire/ -- TMB , the leading community-driven entertainment company with a global audience of over 250 million consumers, today announced that its free, ad-supported streaming channel (FAST) "At Home with Family Handyman" is now available on Samsung TV Plus. Along with the strategic expansion, the channel also adds two new series to the DIY brand's programming slate, Pet Palaces and Workshop It, set to premiere Friday, October 6 and Wednesday, November 1, respectively.The channel, which just marked its one year anniversary, continues its growth trajectory with a 129% increase in minutes watched in the last six months and averaging more than 90 min of watch time per day.At Home With Family Handyman airs a slate of exclusive, original and licensed programming for home improvement and do-it-yourself enthusiasts. Recent hit shows include Leave It To Bryan,Worst to First, Save My Reno, Backyard Builds and Mr. Build It starring Bryan Baeumler, Sebastian Clovis, Samantha Pynn and YouTuber Alex Mazukhin.The brand news series launching this year include:Pet Palaces , hosted by Luke Barr , the series will showcase the builds behind amazing dog houses, cat quarters, lizard lairs, and all-around pet palaces., hosted by , the series will showcase the builds behind amazing dog houses, cat quarters, lizard lairs, and all-around pet palaces. Workshop It will feature DIY expert and high school engineering teacher, Brad Allred of Project Build Stuff

PR Newswire
Jul 21st, 2023
'50 Vs. 50' Starring Mari Takahashi Premieres On Tmb'S Failarmy Streaming Channel

Social Media Star Mari Takahasi brings the world's best fails to the FailArmy FAST channel with viral showLOS ANGELES, July 21, 2023 /PRNewswire/ -- TMB , the community-driven entertainment company, is announcing the premiere of its brand new series, "50 vs. 50" on FailArmy. The series, hosted by social media star Mari Takahashi , highlights two quick-fire sets of fails centered around fun categories and pits them against each other. New episodes will launch every Saturday at 9pm ET.Building on its social media success, "50 vs. 50" is the newest addition to FailArmy's popular FAST channel. Viewers can expect to see the best video collections going head-to-head filled with jokes, mayhem and jaw-dropping moments

PR Newswire
Jul 5th, 2023
At Home With Family Handyman Becomes Tmb'S Fastest Growing Fast Channel

MInutes watched up 129% in the last six monthsLOS ANGELES, July 5, 2023 /PRNewswire/ -- TMB, the community driven entertainment company with a FAST portfolio that reached over 11B minutes of watch time last year is celebrating the success of its most recent channel, At Home With Family Handyman. The FAST channel is now officially TMB's fastest growing to date with a 129% increase in minutes watched in the last six months and viewers are already spending over 90 minutes per day watching the channel.At Home With Family Handyman airs a slate of exclusive, original and licensed programming for home improvement and do-it-yourself enthusiasts. The channel is now streaming on fuboTV, LG Channels, Plex, The Roku Channel, Sling Free, and XUMO and also available through the Family Handyman app on iOS, Apple TV, Android, AndroidTV, FireTV and Roku devices. And Vizio.In February TMB's licensing deal with Corus Studios brought three new programs to the US FAST channel with Worst to First, Save My Reno, and Backyard Builds starring Bryan Baeumler, Sebastian Clovis and Samantha Pynn. The deal was the first ever FAST licensing partnership for Corus."We have been laser focused on creating the high quality, unique content that our growing FAST audiences demand. To continue to see strong performance as we enter the second half of the year is both exciting and motivating," said Jill Goldfarb SVP, Streaming at TMB

PR Newswire
May 23rd, 2023
Tmb'S Failarmy, The Pet Collective, And People Are Awesome Fast Channels Launch On Philo

TMB is one of the Nine New FAST Offerings Launching on PhiloLOS ANGELES, May 23, 2023 /PRNewswire/ -- TMB , the community-driven entertainment company with a global audience of over 250 million consumers, today announced its latest distribution deal with Philo , the entertainment-focused streaming TV service. FailArmy , People Are Awesome , and The Pet Collective channels are three of the nine new FAST (Free Ad-Supported TV) offerings Philo just announced .The launch marks another key milestone in TMB's effort to meet the growing demand for free ad-supported streaming TV service (FAST)."Strategic partnerships with major streaming platforms like Philo further highlight TMB's commitment to providing our customers with the best TV viewing experience at a great value to our audiences and advertising partners," said Jill Goldfarb, SVP Streaming TV at TMB.Popular series featured in the deal include:Are You Faster Than Blake Leeper? : Being born without legs never held Blake Leeper back from reaching his dream of being the world's fastest man.: Being born without legs never held back from reaching his dream of being the world's fastest man. Show Us Your Pets : Behind every famous celebrity is an even more famous pet! Meet the posh pets of some of your favorite celebrities.: Behind every famous celebrity is an even more famous pet! Meet the posh pets of some of your favorite celebrities. World's Most Expensive Fails: All extreme, all the time."We're super excited to add these new channels from TMB," said Adam Salmons, Head of Business Development and Partnerships at Philo. "All three series bring unique and fun content that the Philo community is sure to love."TMB's portfolio includes a wide range of programming across its brands and the partnership with Philo will bring thousands of long and short-form videos to the platform. TMB's programming has amassed over 12 billion minutes of watch time over the last year on FAST platforms and tens of billions of views across social platforms.About TMBTMB (Trusted Media Brands) is a community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print

Variety
Aug 12th, 2021
Jukin Media Acquired by Trusted Media Brands, Reader's Digest Parent

Jukin Media, the 12-year-old digital firm specializing in acquiring and licensing user-generated video, has been acquired by lifestyle media company Trusted Media Brands.

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