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Trustly

Online banking payments for merchants

Overview

Trustly provides online banking payment solutions for merchants, financial institutions, and consumers, enabling payments directly from bank accounts. It connects to banks and FinTech partners; at checkout, customers authenticate through their bank and funds are transferred to the merchant, with Trustly handling payment flow and settlement. It differentiates itself by focusing on direct bank-to-bank payments and open banking, offering global reach and secure, streamlined checkout that can improve conversion and reduce costs. Its goal is to make online payments faster, cheaper, and more convenient by expanding access to open banking-enabled payments worldwide.

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About Trustly

Simplify's Rating
Why Trustly is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

FintechFinancial Services

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$127.6M

Headquarters

Stockholms kommun, Sweden

Founded

2008

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Simplify's Take

What believers are saying

  • Nordic Capital and Alfvén & Didrikson committed over $40 million on October 2, 2026.
  • Trustly launched AI-powered product plans in October 2026, targeting data-driven merchant upsell.
  • Flywire's August 12, 2026 Canada launch expands Trustly's North American Pay by Bank footprint.

What critics are saying

  • Florida sued Trustly on August 19, 2026, tying it to illegal sweepstakes gambling.
  • Trustly cut 200 jobs in 2026 after revenues fell more than $50 million.
  • Trustly's 2022 Swedish AML fine and warning still define regulator skepticism and controls risk.

What makes Trustly unique

  • Trustly spans 33 markets and 12,000 banks, giving unmatched Pay by Bank reach.
  • Trustly processed 120 million users by April 2026, proving durable consumer and merchant adoption.
  • Trustly owns deep gaming and bill-pay rails, including HMRC and FedNow-linked payouts.

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Funding

Total Funding

$127.6M

Above

Industry Average

Funded Over

4 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Home Office Stipend
  • Phone/Internet Stipend
  • 401(k) Company Match
  • 401(k) Retirement Plan
  • Parental Leave

Growth & Insights and Company News

6 month growth

4%

1 year growth

3%

2 year growth

5%
Tech.eu
Oct 2nd, 2026
Swedish fintech Trustly secures $40M equity commitment weeks after cutting 200 jobs

Swedish fintech Trustly has secured over $40m in equity investment commitments from two key shareholders, Nordic Capital and Alfvén & Didrikson. The capital raise, expected to conclude in November 2026, will fund new AI-powered products as part of the company's growth strategy. The investment follows recent job cuts at Trustly, which eliminated around 200 positions — approximately a quarter of its workforce — after revenues fell by more than $50m last year. Other existing shareholders will have the opportunity to participate in the capital raise. Trustly uses open banking technology to enable customers to pay directly from their bank accounts, positioning itself as an alternative to card giants Visa and Mastercard. The company, backed by BlackRock, has raised over $400m in total funding.

Tech.eu
Sep 17th, 2026
Trustly cuts 200 jobs as Swedish fintech refocuses after losing major clients

Swedish fintech Trustly is cutting around 200 jobs, approximately a quarter of its workforce, as it streamlines operations and focuses on key business areas. The company, backed by BlackRock and having raised over $400m in funding, uses open banking technology to enable customers to pay directly from their bank accounts. Trustly serves thousands of merchants worldwide, including Alibaba, PayPal and Wise, offering an alternative to card giants Visa and MasterCard. The cuts will primarily affect teams in Brazil. A company spokesperson said the changes aim to sharpen focus and concentrate investment on priorities in the growing open banking market. Trustly employs over 800 staff globally, with headquarters in Stockholm and offices in London, Helsinki, Ottawa and San Carlos.

FinTech Global
Aug 30th, 2023
Trustly acquires SlimPay in €70M deal

Swedish payments firm Trustly has acquired SlimPay in a €70M deal, sit looks to continue its European expansion plans.

Realtid
Aug 24th, 2023
Trustly tar in en halv miljard

Tidigare i våras tog bolaget in drygt 1 miljard kronor och den nya kapitalanskaffningen är en förlängning av en och..

Casino Reports
Jun 21st, 2023
Trustly Casinos

A Swedish FinTech company called Trustly Group AB, launched a payment processing solution with the same name in 2008, to cater to both users and businesses and facilitate their online payments, connecting them in the most effortless way.

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