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About
Trustpilot connects consumers with businesses by providing an online platform for customer reviews. It allows users to share their experiences and opinions about various products and services, helping others make informed purchasing decisions. The platform is accessible to everyone worldwide, serving both individual consumers and businesses. Trustpilot operates on a free model for consumers, while businesses can subscribe to paid services that offer features like analytics and review management tools. This subscription model is the main source of revenue for Trustpilot. The company emphasizes transparency and trust, maintaining the integrity of its reviews through measures like its Transparency Report. Overall, Trustpilot aims to enhance consumer decision-making and assist businesses in improving their offerings based on customer feedback.
Company Stage
IPO
Employees
1,001-5,000
Industries
Enterprise Software, Consumer Goods
Total Funding
$173.8M
Headquarters
Copenhagen, Denmark
Founded
2007
Simplify's Take
What believers are saying
- Trustpilot's IPO in 2021 raised significant capital on the London Stock Exchange.
- The launch of AI features enhances consumer insights for premium users.
- Collaborations with e-commerce platforms can increase Trustpilot's visibility and integration.
What critics are saying
- Emerging competitors like Trustify360 may challenge Trustpilot's market share.
- The removal of 3.3 million fake reviews highlights challenges in maintaining authenticity.
- AI features for premium users may create dissatisfaction among non-paying users.
What makes Trustpilot unique
- Trustpilot offers a global platform with over 58 million reviews and 270,000 domains.
- The company provides transparency through its Transparency Report, enhancing trust and authenticity.
- Trustpilot's AI feature offers premium users insights into customer behavior and market dynamics.
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Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
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