Trustpilot

Trustpilot

Global online consumer review platform

Overview

Trustpilot is an online review platform that connects consumers with businesses through customer reviews. It lets consumers post reviews about products and services, and these reviews are publicly visible. For businesses, Trustpilot offers paid subscriptions that include analytics, review management tools, and the ability to display reviews on their own websites. The platform also includes transparency measures, such as a Transparency Report, to maintain trust. This helps differentiate it from competitors by combining a global, free-for-consumers review community with a paid suite of business tools and a clear commitment to transparency. The goal is to help people make informed purchasing decisions and to help businesses improve their offerings based on customer feedback.

About Trustpilot

Simplify's Rating
Why Trustpilot is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Copenhagen, Denmark

Founded

2007

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Simplify's Take

What believers are saying

  • FY25 revenue rose 19% to $211 million, with $16 million operating profit.
  • AI-driven clicks jumped 1,490% year-over-year, and Trustpilot became ChatGPT’s fifth-most-cited source.
  • Enterprise bookings grew 35%, while customers above $20,000 now drive 43% of bookings.

What critics are saying

  • Italy fined Trustpilot €4.6 million on March 23, 2026 for misleading consumers.
  • AI search dependency concentrates traffic risk if Google, OpenAI, or Shopify change rankings.
  • A trust collapse from fake-review scandals would destroy Trustpilot’s core product and valuation.

What makes Trustpilot unique

  • Trustpilot’s 361 million reviews create unmatched consumer trust data across 270,000 domains.
  • June 29, 2026 Shopify integration embeds verified reviews directly into merchant storefronts.
  • Its AI visibility tools turn review recency and relevance into discovery infrastructure.

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Funding

Total Funding

$823.1M

Above

Industry Average

Funded Over

9 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
The Credit Union Connection LLC
Jul 28th, 2026
CD Valet just made shopping for CDs way less sketchy - real customer reviews are now live.

CD Valet just made shopping for CDs way less sketchy - real customer reviews are now live. You can chase the highest CD rates online all you want, but if the bank's account opening process feels like navigating a corn maze blindfolded, that extra 0.15% APY suddenly doesn't seem worth it. That's why they just rolled out a customer review feature that lets you see what real savers actually think about banks and credit unions before you park your money there. Think of it as Yelp meets your savings strategy - except way more useful than reading about someone's mediocre brunch experience. What's new here. CD Valet partnered with Trustpilot (the world's biggest independent review platform) to bring authentic customer feedback directly into their CD marketplace. Now, when you're browsing through the roughly 40,000 CDs from nearly 5,000 financial institutions on their site, you'll see reviews right alongside the rates. These aren't fluff pieces written by the bank's marketing team. They're real reviews from actual customers who've opened CDs, all hosted on Trustpilot's platform and governed by their integrity standards. Translation: no funny business, no fake five-star love letters from "definitely not the CEO's cousin." Why this matters more than you think. John Blizzard, the founder of CD Valet, put it perfectly: "Rate alone has never told the whole story." His customers - the careful, spreadsheet-loving savers among The Credit Union Connection, LLC. - have been asking for more insight into what it's actually like to deal with these institutions. And honestly? That makes sense. Most people are opening CDs online these days, which means you're dealing with digital account systems, email support, and phone calls instead of walking into a branch where someone offers you stale coffee and a handshake. When the digital experience is clunky or customer service is MIA, even a great rate can turn into a headache. Customer reviews help you figure out whether that top-tier APY is worth potentially wrestling with a website that looks like it was designed in 2003, or if you're better off accepting a slightly lower rate at a bank where people consistently rave about the experience. What banks and credit unions get out of this. Financial institutions listed on CD Valet can now build up a public track record of reviews tied specifically to their CD Valet presence. This is separate from any Trustpilot profile they might already have elsewhere. The best part for these institutions? They can respond publicly to reviews, track their performance through regular reports, and participate without needing any technical setup or paying extra fees. CD Valet handles the entire pipeline, so it's basically plug-and-play reputation building. The bigger picture. CD Valet already shows BauerFinancial Ratings on their site, which tell you how financially solid an institution is - important stuff when you're trusting them with your money. Adding Trustpilot reviews gives you the other side of the coin: the subjective, human experience of actually banking there. One measures financial strength. The other measures whether you'll want to pull your hair out during the account opening process. Together, they give you a much clearer picture of what you're signing up for. The feature is live right now at cdvalet.com. As more savers share their experiences, the review library will grow, making it even easier to separate the institutions that truly deliver from the ones that just look good on paper.

Trustpilot
Jun 29th, 2026
Trustpilot and Shopify strengthen partnership to power the future of reviews in the age of AI.

Trustpilot and Shopify strengthen partnership to power the future of reviews in the age of AI. Monday, June 29, 2026 LONDON - 29 June, 2026 - Trustpilot, the world's largest open customer feedback platform, today announces that it has become a key product partner for reviews within Shopify, deepening its role within one of the world's largest providers of essential internet infrastructure for commerce. The partnership comes as trusted third-party feedback plays an increasingly important role in online shopping. As AI continues to reshape digital commerce and make it easier to launch and scale online storefronts, consumers are placing greater value on real customer experiences and independent reputation signals when deciding where to spend their money. Through the enhanced Trustpilot app on the Shopify App Store, Shopify merchants will be able to connect their stores directly with the Trustpilot platform, making it easier to collect, manage, and showcase reviews. Trustpilot's enhanced role within the Shopify ecosystem supports merchants in building a stronger foundation of customer feedback that can help reinforce transparency, credibility and consumer confidence in the age of AI-driven commerce. As AI-powered search, recommendations, and shopping assistants increasingly rely on trusted third-party signals to evaluate and surface brands, Trustpilot helps merchants strengthen the trust signals, citations, and reputation data that can influence visibility. Adrian Blair, CEO of Trustpilot, said: "Trust has become one of the defining signals people rely on when deciding which business, service or retailer to choose. As customer journeys become faster, more automated and increasingly AI-driven, people want confidence that the companies they buy from are genuine, transparent and reliable. This partnership brings Trustpilot closer to where purchase decisions are being made every day, making it easier for merchants to build credibility through open customer feedback, while helping shoppers see trusted reviews more naturally within the Shopify experience." Deann Evans, Managing Director, EMEA of Shopify, said: "Merchants want simple ways to build credibility with customers as they grow online. As AI changes how people discover and decide what to buy, independent customer feedback becomes one of the strongest signals a merchant can build. Making Trustpilot reviews easier to collect, manage and surface across Shopify helps our merchants compete on one of the things that matters most to any business, genuine customer trust." The enhanced app for Shopify includes improved data synchronisation and automated features designed to simplify review collection and management for merchants. General availability of the new app is live as of June 29, 2026. About trustpilot. Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial - Trustpilot, Inc. help consumers make the right choices and businesses to build trust, grow and improve. Today, Trustpilot, Inc. has more than 361 million reviews and 160 billion annual Trustpilot brand impressions, and the numbers keep growing. Trustpilot, Inc. has more than 1,000 employees and Trustpilot, Inc. is headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Contacts. Trustpilot Group plc Louise Bryant, Head of Investor Relations Priyal Soni, Investor Relations [email protected] +44 (0) 7813 210 809 +44 (0) 7391 859 625 Headland Consultancy Stephen Malthouse / Rob Walker / Charlie Pepper [email protected] +44 (0) 20 3805 4822 Contact Trustpilot, Inc..

The Next Web
Jun 27th, 2026
Trustpilot just partnered with Shopify to put its reviews where AI search engines are already looking.

Trustpilot just partnered with Shopify to put its reviews where AI search engines are already looking. The deal lets Shopify merchants display and manage Trustpilot reviews natively, arriving as AI-powered search drives a 1,490 percent jump in click-throughs to the platform June 27, 2026 - 1:22 pm Tl;dr. Trustpilot partnered with Shopify to embed reviews in merchant stores as AI search click-throughs surged 1,490 percent in FY25. The deal arrives at a moment when AI is rewriting how shoppers discover products. Trustpilot said click-throughs from AI-powered search engines rose 1,490 percent during its most recent financial year, which ended in March. A study by analytics firm Promptwatch ranked Trustpilot as the fifth most-cited domain globally on ChatGPT, behind only Wikipedia, YouTube, Reddit, and LinkedIn. That surge is what makes the Shopify tie-up more than a distribution deal. As AI assistants start recommending products and handling purchases on a shopper's behalf, the data those assistants rely on to form an opinion becomes critical infrastructure. Trustpilot's argument is that verified human reviews are the trust layer AI needs to make good recommendations. The | of EU tech "The rise of AI is transforming how consumers discover, evaluate and purchase products," CEO Adrian Blair said. "Shopify merchants will now be able to build trust with customers at the point of decision." The partnership is not exclusive. Trustpilot said in March that it was pursuing integrations across banking, insurance, utilities, and other ecommerce platforms. The Shopify deal is the first to be announced, and the company has framed it as a template for what comes next. Shopify merchants have long been able to display third-party reviews through apps, but native integrations carry more weight with both AI engines that scan product pages and with shoppers who are learning to distrust unverified ratings. A Recomaze study earlier this month found that AI assistants ignored 60 percent of online stores entirely, often because the product data was not structured in a way the engine could read. The timing also reflects a broader anxiety about review integrity. AI-generated fake reviews have become a growing concern across the industry, and Trustpilot has positioned its verification systems as a defence against them. The company reported removing more than four million fake reviews in its last fiscal year, using its own machine-learning detection tools. Trustpilot's shares have climbed sharply this year on the back of its AI-search tailwind, with Bloomberg reporting a 46 percent gain year-to-date. The company reported $16 million in operating profit for FY25, its first full year in the black after years of losses. Revenue grew 19 percent to $211 million. Whether the AI-search boom is durable remains an open question. The 1,490 percent click-through increase is measured from a small base, and the company has not disclosed what share of its total traffic now comes from AI engines. What is clear is that Trustpilot is betting its next phase of growth on being the source AI turns to when it needs to know whether a product or a merchant can be trusted.

Bloomberg
Jun 27th, 2026
Trustpilot partners with Shopify to integrate reviews into merchant stores

Trustpilot has partnered with Shopify to enable merchants to display and manage Trustpilot reviews directly on their online stores. The collaboration integrates Trustpilot's review platform with Shopify's e-commerce infrastructure, allowing retailers to showcase customer feedback on their sites.

Enterprise Times
Jun 26th, 2026
Five tips for organisations looking to incorporate Agentic AI into their unified CRM.

Five tips for organisations looking to incorporate Agentic AI into their unified CRM. June 26, 2026 Enterprise Times met Dave Williams CTO at Trustpilot who discussed his experiences implementing and integrating technology solutions. Trustpilot has significantly leveraged Salesforce for its CRM needs, consolidating multiple CRM instances into a unified system. Trustpilot has introduced AI agents to handle customer queries and reduced case backlog by 99.88%. As a result, the company has improved handling times by up to 40%. Williams outlined his key tips for incorporating Agentic AI into unified CRM projects using internal change management and focusing on meaningful metrics. 1. Accept upfront that the journey will be difficult. Williams's very first instinctive tip is to warn leaders that CRM unification is emotionally and culturally challenging, not just technical. "It won't be an easy journey. Even the system I think is the clunkiest in an enterprise will have people for whom it is beloved." He emphasises that people become attached to old systems, even bad ones, and will resist change. 2. Prioritise internal change management. Even with full executive support, Williams says they underestimated how much internal communication and persuasion was needed. "We should have done more selling to people... really helped them understand why we're doing essentially change management programmes." 3. Learn from each migration phase and iterate. Trustpilot migrated in four phases. The first was tough, but each iteration improved dramatically. "We had four phases of migration. The first one was key. By the end, it was extremely smooth... we did a great job of learning through each iteration." This is a reminder that CRM unification is a multi stage learning process, not a single big bang. 4. Start with the measurements - define what success looks like. Williams is emphatic that metrics must be defined before you begin. "Start with the measurements. What are you going to measure? What is the indicator that unification has been successful?" He cautions against chasing impressive-sounding KPIs or "vanity metrics" that look good but add little value. Instead, he recommends focusing on measures that matter to the teams doing the work. 5. Focus on use cases that genuinely help people. Williams stresses that the best CRM unification work isn't about flashy innovation. It is about solving real problems for the people who serve customers. "We find success by doing the things that really help the people who want to help you build your business." Chasing "game changing" use cases for the sake of it can make adoption harder. Williams advises organisations to prioritise use cases that truly help people, not just impressive-sounding ones.

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