Trustwell

Trustwell

Food industry compliance and traceability platform

Overview

Trustwell provides a B2B SaaS platform for the food and supplement industries that integrates compliance, transparency, and quality management. Its flagship Trustwell Connect platform combines the Genesis suite (recipe formulation, nutrition analysis, and compliant labeling for US, Canada, Mexico, and the EU) with the FoodLogiQ suite (supplier management, quality control, incident management, whole-chain traceability, and recall management). The system gives end-to-end visibility from product development to consumer delivery and supports FSMA 204 compliance. Differences from competitors come from merging two established legacy products into a single platform and offering integrated labeling, nutrition, supplier, and traceability features, plus consulting services for regulatory compliance. The company's goal is to help brands efficiently create compliant products, ensure food safety and recall readiness, and maintain supply chain transparency across the whole lifecycle.

About Trustwell

Simplify's Rating
Why Trustwell is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Salem, Oregon

Founded

2023

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Simplify's Take

What believers are saying

  • July 2026 AI Playbook in FoodLogiQ Compliance expands audit-readiness workflows.
  • Genesis added AI allergen alerts and Canadian labeling updates in 2025 and 2026.
  • TPG can fund acquisitions and sales expansion after Riverside’s exit on January 5, 2026.

What critics are saying

  • FSMA 204 now slips to July 20, 2028, delaying urgency and revenue conversion.
  • SafetyChain, TraceGains, and iFoodDS target the same compliance budgets with narrower suites.
  • If enterprise food companies standardize on ERP-native traceability, Trustwell becomes a niche add-on.

What makes Trustwell unique

  • Trustwell combines Genesis labeling with FoodLogiQ traceability; rivals still sell point solutions.
  • Its 145,000-ingredient database and 200 million critical tracking events deepen switching costs.
  • TPG’s January 2026 majority investment validates Trustwell’s category leadership and capital access.

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Benefits

Health Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Holidays

Company Equity

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
TPG Inc.
Jan 6th, 2026
TPG Makes Significant Investment in Trustwell, a Market Leader in Supply Chain Software for the Food Industry | TPG

Partnership aimed at accelerating digital transformation in the food & beverage industry San Francisco, CA – TPG, a leading global alternative asset management firm, announced today that The Rise Funds, the multi-sector strategy of its global impact investing platform, has made a majority investment in Trustwell, a leading provider of SaaS-based regulatory, compliance, and traceability […]

PE Hub
Jan 5th, 2026
TPG takes majority stake in food industry compliance software provider Trustwell

TPG has made a majority investment in Trustwell, a Beaverton, Oregon-based provider of software-as-a-service regulatory, compliance and traceability solutions for the food industry. Financial terms were not disclosed. Founded in 2023, Trustwell serves food industry clients with its SaaS platform. The Riverside Company has fully exited its investment in the company following TPG's acquisition. Katy Jones serves as Trustwell's chief executive officer.

Yahoo Finance
Jan 5th, 2026
TPG Makes Significant Investment in Trustwell, a Market Leader in Supply Chain Software for the Food Industry

TPG makes significant investment in Trustwell, a market leader in supply chain software for the food industry. SAN FRANCISCO, January 05, 2026-(BUSINESS WIRE)-TPG, a leading global alternative asset management firm, announced today that The Rise Funds, the multi-sector strategy of its global impact investing platform, has made a majority investment in Trustwell, a leading provider of SaaS-based regulatory, compliance, and traceability solutions for the food industry. Following TPG's investment, The Riverside Company has fully exited its investment in Trustwell. Financial terms of the transaction were not disclosed. Foodborne illness remains a significant global public health challenge, with the World Health Organization estimating 600 million cases and 420,000 deaths annually, disproportionately impacting children and vulnerable populations. At the same time, food manufacturing and distribution are more complex than ever, with supply chain disruptions, globalization of demand, and a rapidly evolving regulatory landscape creating new challenges for the food & beverage industry. "Visibility into the foods we eat, and their ingredients, continues to grow in importance," said Akash Pradhan, Business Unit Partner for The Rise Funds. "Trustwell is a market leading provider of software and data solutions that help food & beverage companies increase visibility into their supply chains and enhance the transparency of the items they bring to market. We look forward to partnering with Trustwell to drive further innovation and sustained organic growth." "We're proud to welcome TPG and The Rise Funds as partners in our next phase of growth, and we are grateful for the support from Riverside over the past four years," said Katy Jones, CEO of Trustwell. "Every day, we help food companies prevent foodborne illness by making their supply chains safer, smarter, and fully transparent. With this partnership, Trustwell will accelerate innovation, expand access to our platform, and further equip the industry with the tools it needs to keep consumers safe." As governments and consumers worldwide push for greater transparency in the food chain, Trustwell's platform supports traceability, regulatory compliance, supplier management, product development and nutrition labeling for over 2,200 customers, from emerging brands to global enterprises. Its FoodLogiQ and Genesis product families leverage 40 years of data collection and a database of more than 145,000 ingredients to help customers navigate an increasingly complex regulatory landscape, including enhanced traceability requirements, allergen disclosure mandates, and evolving ESG requirements. TPG's partnership with Trustwell builds on The Rise Funds' investments at the intersection of technology, food, and health, including Little Leaf Farms, the US's #1 producer of packaged lettuce sustainably grown through controlled environment agriculture; Foodsmart, the leading evidenced based nutrition counseling and foodcare platform serving millions nationwide; and LIVEKINDLY Collective, a collection of plant-based food brands and factories selling innovative products around the globe. William Blair served as exclusive financial advisor to Trustwell. Evercore served as financial advisor and Ropes & Gray LLP served as legal advisor to TPG. Jones Day LLP provided legal counsel to The Riverside Company and Trustwell. Trustwell is on a mission to change the food industry. Combining FoodLogiQ's supply chain management software with Genesis' nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry's only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. For more information, visit https://www.trustwell.com. The Rise Funds are a core pillar of TPG's global impact investing platform. Founded in 2016 by TPG in partnership with Bono and Jeff Skoll, The Rise Funds invest behind impact entrepreneurs and growth-stage, high potential, mission-driven companies that are focused on building and scaling solutions to the world's most complex challenges. The Rise Funds deliver capabilities and expertise across a wide variety of sectors and countries at scale, focusing on opportunities in climate and decarbonization, education, financial inclusion, healthcare, and impact technology. TPG's Impact Platform is the world's largest of its kind, managing approximately $29 billion in assets across a family of funds that pursue non-concessionary returns and social and environmental impact at scale through growth equity, private equity, and infrastructure investing strategies. For more information, visit https://www.tpg.com/platforms/impact/the-rise-funds View source version on businesswire.com: https://www.businesswire.com/news/home/20260104709418/en/

PR Newswire
Jan 14th, 2025
Ai-Driven Allergen Alerts Now Available In Genesis Foods

“The food industry is already familiar with the power of our vetted nutrition database that fuels our recipe formulation and nutrition labeling software — Genesis Foods. We’re now leveraging AI to provide our customers with an added layer of protection.” - Katy Jones, CEO, Trustwell

PR Newswire
Sep 19th, 2024
Kwik Lok and Trustwell Partner to Deliver Supply Chain Transparency and Traceability

Trustwell partners with Kwik Lok for point-of-sale consumer traceability data, enabling product safety, regulatory compliance and consumer trust.

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