Trybe

Trybe

SaaS platform for chefs' food businesses

Overview

Trybe is a SaaS-enabled marketplace that helps chefs run an online food business. It combines a marketplace where customers can discover and order meals with merchant software that chefs use to manage orders, menus, payments, and fulfillment in one place. Chefs can list their offerings, track orders, handle payments, and coordinate delivery or pickup through a single dashboard, instead of juggling separate tools. Trybe differentiates itself by pairing marketplace exposure with chef-focused management tools in a single platform, designed specifically for food entrepreneurs rather than general e-commerce. The company’s goal is to empower chefs to grow and operate online food businesses more easily and efficiently by providing an integrated, end-to-end solution.

About Trybe

Simplify's Rating
Why Trybe is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Enterprise Software

Company Size

1-10

Company Stage

Series A

Total Funding

$30M

Headquarters

Barcelona, Spain

Founded

2015

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Simplify's Take

What believers are saying

  • Trybe won Boutique Hotelier Awards 2026 Best Tech Product under 100 employees.
  • July 2026 Friendbuy integration adds measurable referral and loyalty revenue for operators.
  • January 2026 Series A and North America hires support faster sales and product expansion.

What critics are saying

  • Five Elms funded expansion, but spa software remains niche and fragmented by region.
  • Legacy incumbents and hotel PMS vendors can bundle similar workflows into existing contracts.
  • Any payments or PCI failure would damage trust and stall Trybe's embedded-finance strategy.

What makes Trybe unique

  • Trybe serves 400 properties across 37 countries, focusing on spas and leisure.
  • Its platform unifies bookings, memberships, POS, payments, and guest communications in one system.
  • Friendbuy, Rezcontrol, and WristCoin integrations deepen its guest journey and operations moat.

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Funding

Total Funding

$30M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$30M
Trybe

Benefits

Health Insurance

Hybrid Work Options

Remote Work Options

Paid Vacation

Company News

Rezcontrol
Aug 17th, 2026
Rezcontrol and TRYBE integrate to give hotel spa guests a seamlessly connected booking experience.

Rezcontrol and TRYBE integrate to give hotel spa guests a seamlessly connected booking experience. Rezcontrol has partnered with TRYBE, the leading operational platform for spa, leisure and activity bookings, to give hotels with spas something genuinely new: a fully connected guest journey from the very first moment of booking, right through to checkout. This is more than a back-end sync. The integration links TRYBE's spa management platform directly with the Rezcontrol PMS and, critically, brings spa, leisure and activities into the Rezcontrol direct booking engine on your hotel's own website. Guests can now browse your rooms, add a spa experience,, reserve a restaurant table, select pre-arrival extras and upgrades, and pay for everything in a single transaction, before they even pack a bag. The problem hotels with spas have always faced. A hotel's spa is one of its most valuable revenue centres. But capturing that revenue has always required a guest to take an extra step: whether that's visiting a separate booking page, calling the spa team, or waiting until they arrive to arrange treatments. Each extra step is a dropped booking, and each dropped booking is revenue that's left on the table. On the operations side, spa and hotel teams have traditionally relied on separate systems that don't talk to each other, meaning manual reconciliation at the end of every shift, duplicate data entry, and room for error on guest folios and financial reports. The Rezcontrol and TRYBE integration addresses both challenges at once improving back-of-house operations. How it works. For guests booking on your website, powered by the Rezcontrol direct booking engine: * Guests can browse and book available spa experiences at the same time as selecting their room, all within the Rezcontrol direct booking engine on your hotel's own website * Spa packages combining an overnight stay, with selected treatments can be offered in one single booking flow * Guests can also build bespoke stays, choosing their own room and adding individual treatments, extras and upsells in the same booking journey * Restaurant reservations via compatible table booking software, and Giftpro voucher redemptions can also be incorporated into the same transaction, creating a fully connected pre-arrival experience For hotel and spa teams: * All bookings and payments processed through TRYBE are pushed automatically to Rezcontrol at the end of each day, keeping hotel accounts accurate without any manual reconciliation * Spa, leisure and activities captured in TRYBE feeds directly into the guest's record in Rezcontrol, giving hotel teams a complete picture of every guest's spend in one place * Manual data entry between systems is removed, so what is booked and paid for in TRYBE always matches what appears on the PMS * For hotel groups running multiple spa, leisure or activity operations through TRYBE, the Rezcontrol integration delivers consistent, reliable syncing across every property Why this matters. The ability to sell spa packages, extras and dining alongside the room at the point of booking is one of the most significant ancillary revenue opportunities available to hotels right now. Guests are at their most willing to spend in the moment they are booking, not when they arrive at reception. A connected booking engine that presents the full guest experience, room, spa, restaurant, extras, in a single, frictionless journey captures that spending before the guest even considers a third-party booking site. For hotel teams, the operational benefit is equally real. Ending the manual work of bridging two separate systems gives front-of-house and finance teams time back every day, and removes the errors that come with duplicate entry. In their words. TRYBE Co-Founder, Ricky Daniels, commented: "Behind every great guest experience is an operator who isn't buried in admin. Our integration with Rezcontrol means hotels get the full power of TRYBE's booking and operational management tools for their spa, with the guest-facing booking journey powered by Rezcontrol's direct booking engine. Everything flows straight into the PMS automatically. It's one less thing for hotel teams to worry about." Getting started. If your hotel uses Rezcontrol and is running spa, leisure or activity operations through TRYBE, speak to your account manager about activating the integration. If you are using Rezcontrol but have not yet explored TRYBE, now is the time to see how the two platforms work together, not just to keep your spa and front desk in sync, but to give your guests a booking experience that sells your whole property, not just your rooms.

Friendbuy
Jul 13th, 2026
Friendbuy now integrates with TRYBE.

Friendbuy now integrates with TRYBE. Samantha Samuels July 13, 2026 Table of contents. Join its Community! Its referral and loyalty engine now runs natively inside TRYBE - giving spa, leisure and activity operators a measurable acquisition and retention channel, without a separate tech stack. The news: Friendbuy's referral and loyalty engine now runs natively inside TRYBE, the cloud-native platform for spas, bathhouses, hotels, and leisure operators. Spa, leisure, and activity businesses can now launch and manage referral and loyalty programmes inside the platform they already use to run bookings and memberships - turning happy guests into a measurable acquisition and retention channel. Here's why it matters. Talk to operators running a growing spa, bathhouse, or activity business and you'll hear a version of the same story. Bookings are strong. Reviews are glowing. Guests leave happy. And yet the line item that keeps climbing is paid acquisition - more ad spend, more agencies, more content, for returns that flatten a little more each quarter. It's a hard spot: a business people genuinely love, running on a growth engine that gets more expensive the harder you push it. The instinct is to optimize the ads. The opportunity is somewhere else entirely. (Friendbuy, Inc. unpacked the true, often-hidden cost of that treadmill in a separate piece on the real cost of "cheap" acquisition.) Experience businesses are built on goodwill. Almost none of them have a system to capture it. Word-of-mouth is already happening. That's the problem. Ask operators where new guests come from and "a friend recommended us" sits near the top of every list. Customer surveys say the same thing, consistently. The recommendation is happening - at the dinner table, in the group chat, in the changing room - whether or not anyone is paying attention to it. What's missing isn't demand. It's infrastructure. There's no system that asks a delighted guest to refer a friend at the right moment, rewards both of them when it works, and tells you what any of it earned. So the single most trusted channel a brand has - another person's recommendation - stays invisible on the P&L, while the channels you can measure get all the budget by default. Why this gap exists in experience businesses specifically. Ecommerce brands solved this years ago. Referral and loyalty programs are standard kit, wired into the checkout and the customer record. Experience businesses got left behind for a practical reason: their world runs on bookings, memberships, and front-desk operations - not carts. The tools that systematize word-of-mouth lived somewhere else, in a separate stack no operator had time to bolt on. So the work that should be automatic stayed manual, which means it mostly didn't happen at all. A punch card here, a "tell a friend" sign there. Nothing that compounds. What changes when the system lives where you work. The fix isn't another platform to log into. It's putting referral and loyalty inside the system operators already run all day. When a guest finishes a treatment, the referral offer is right there. When they refer a friend, the reward fulfils itself. When you want to know what referrals earned this month, it sits next to your bookings - not in a spreadsheet you'll build later. That's exactly why Friendbuy, Inc. built Friendbuy's integration with TRYBE. Operators can reward referrals, drive repeat visits with points and tiers, and measure the whole thing without leaving the platform they already use to run the business. The goodwill was always there. Now there's a channel attached to it. Bathhouse went further on retention, too - using loyalty to move treatment customers into the bathing ritual and bathers into treatments, lifting lifetime value across both groups. See the full story None of this replaces a great guest experience - it runs on it. The brands that win here aren't the ones spending the most on ads. They're the ones who finally gave their happiest guests a way to do what they were already trying to do: bring a friend.

HITEC
Apr 21st, 2026
Trybe appoints Erica Martin as Sales Director to drive North American growth.

Trybe appoints Erica Martin as Sales Director to drive North American growth. Trybe, the modern, end-to-end technology platform powering spas, resorts, and wellness experiences globally, today announced the appointment of Erica Martin as Sales Director, North America. With over 15 years of experience in hospitality technology, Erica joins Trybe to further scale its rapid growth and deepen its presence across the North American market. A recognized expert in the hospitality and wellness technology space, Erica has spent her career at the forefront of digital transformation for leading hotel and spa operators. She brings a proven track record of helping enterprise and independent properties modernize their operations, unlock new revenue streams, and deliver elevated guest experiences through technology. In her new role, Erica will lead strategic sales initiatives across North America, working closely with ownership groups, operators, and partners to drive adoption of Trybe's next-generation platform. "Erica brings an exceptional depth of industry knowledge and credibility that aligns perfectly with where Trybe is headed," said Ricky Daniels, Co-Founder at Trybe. "She understands the real challenges operators face because she's spent over a decade helping solve them. As we continue to expand across North America, her leadership will be instrumental in accelerating our momentum and strengthening our relationships across the industry." Erica's career has been defined by her ability to bridge the gap between legacy systems and modern, integrated technology ecosystems. Her expertise spans complex, multi-property environments, enterprise sales strategy, and guiding organizations through large-scale digital transformation initiatives. "Trybe represents exactly where the industry is going. Modern, intuitive, and built to unify the entire guest journey," said Martin. "I'm excited to join a team that is not only innovating, but truly listening to operators and building technology that drives real results. There's a huge opportunity in North America to rethink how spas, wellness, and leisure experiences are powered, and I'm thrilled to be part of that journey." Erica's appointment marks another key milestone in Trybe's North American growth strategy, including the recent addition of Shane McMackin, who is leading the company's Customer Success function in the region. Shane brings a strong background in both hospitality and spa operations, having worked alongside leading luxury brands to deliver exceptional guest experiences. His recent experience in spa and business management software has given him a deep understanding of how technology can drive both operational efficiency and commercial performance. At Trybe, Shane is focused on launching and scaling the North American Customer Success team, working closely with clients to ensure they maximize the value of the platform, while also collaborating with the product team to align ongoing development with the specific needs of the market. Together, Erica and Shane represent a strengthened regional leadership approach, combining commercial growth with operational excellence and client success. Trybe has quickly emerged as a leading platform for hospitality and wellness operators, offering a fully integrated solution across scheduling, memberships, POS, guest communications, payments, and revenue optimization. With a growing global footprint and increasing demand for unified, cloud-based systems, the company continues to invest in top talent to support its expansion. Erica and Shane's appointments mark a significant milestone in Trybe's North American growth strategy, reinforcing its commitment to delivering both best-in-class technology and the expertise needed to help operators succeed in an increasingly competitive landscape. Technology Trybe. LondonEC1V 2NX United Kingdom Powered by

Associated Press
Feb 25th, 2026
WristCoin integrates RFID wristbands with Trybe for cashless payments and access control at spas

WristCoin Cashless has integrated with Trybe, a booking software provider for spas and leisure facilities, to enable RFID wristband-based payments and access control. The integration, now in general availability, allows guests to check in, receive a wristband linked to their Trybe profile, and make purchases without providing additional payment information. The solution combines payments through Trybe Pay with access control via partners including Salto Systems and Gantner, enabling guests to use a single wristband for lockers, treatment rooms and guest room entry. The platform targets hotel spas, resorts, bathhouses and standalone leisure venues. WristCoin's enterprise-grade infrastructure includes offline transaction capability for connectivity-challenged areas. Trybe currently supports over 300 properties across 33 countries.

RFID Solutions Online
Feb 25th, 2026
WristCoin Cashless integrates with Trybe to deliver seamless RFID payments and Access for Spa & Leisure operators.

WristCoin Cashless integrates with Trybe to deliver seamless RFID payments and Access for Spa & Leisure operators. Fully integrated with Trybe Pay, the PCI-compliant payment solution from Trybe, enabling frictionless on-premises spending across spa and leisure environments WristCoin Cashless, a leading enterprise-grade cashless payment platform, today announced its integration with Trybe, the industry-leading booking software for spas, leisure, and activity-based businesses. The integration enables spa and hospitality operators to provide guests with RFID wristbands that power both secure on-site payments and access control, all fully connected to the guest's Trybe profile. Now in general availability since 2025, the integration is live and designed specifically for high-touch, premium hospitality environments. A Frictionless Spa & Leisure Experience Through the integration with Trybe guests can: * Check into the spa via kiosk or with staff * Receive an RFID wristband linked directly to their Trybe profile * Make on-premises purchases without providing additional payment information * Access lockers, treatment areas, and guest rooms with the same wearable credential By securely linking the wristband to the guest's existing Trybe profile at check-in, properties eliminate the need to capture or re-enter payment details for food, beverage, retail, treatments, and other on-site services. All transactions are processed by Trybe Pay, the integrated PCI compliant payment solution from Trybe. Designed for Premium Hospitality & Leisure Environments The WristCoin and Trybe integration is purpose-built for: * Hotel Spa & Leisure * Hotel Groups * Resorts * Standalone Spa & Leisure venues * Bathhouses Operators benefit from faster service, reduced payment friction, and enhanced guest satisfaction while maintaining the highest standards of PCI compliance and data security. Unified Payments and Access Control Beyond payments, WristCoin wristbands also function as secure access credentials. Integrations with leading access control providers including Salto Systems and Gantner, among others, allow guests to use a single wearable for: * Locker access * Treatment room zones * Guest room entry * Controlled leisure areas This unified approach eliminates physical keys and cards, simplifies operations, and enhances the premium guest journey. "What excites us most about the TRYBE x WristCoin integration is how naturally it brings our vision to life. By embedding WristCoin into the Trybe ecosystem, we're enabling operators to use a single wristband for payments, mobile POS, and access control. This integration allows us to enhance the guest experience even further; turning everyday movement, engagement, and presence into tangible value for the hospitality industry." - Steve Porter, Co-Founder, Trybe Enterprise-Grade Infrastructure WristCoin's platform is built specifically for closed-loop hospitality environments, combining secure NFC technology with offline transaction capability to ensure uninterrupted service even in connectivity-challenged areas of large resorts or spa facilities. By integrating directly with Trybe's booking and payment ecosystem, operators gain a turnkey solution that connects reservations, guest profiles, payments, and access control into one seamless experience. See the Integration in Action A short demonstration of the WristCoin and Trybe integration is available here, https://youtu.be/MJnKW3h89vM

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