Tumblr

Tumblr

Social blogging platform with ads

Overview

Tumblr is a social media platform for creating and sharing blog-style content. It lets users post text, photos, quotes, links, chats, audio, and video on personal blogs. When you follow a blog, its posts appear on your dashboard, and you can reblog posts with your own add-ons to share with your followers. The service is funded mainly by advertising, plus premium themes and customization options for blogs, while keeping core posting and browsing free. This makes it easy for individuals, artists, writers, and small businesses to express themselves and connect with others with similar interests. Tumblr differs from larger networks by emphasizing individual blogs, a strong reblog/share culture, and media-rich, easily customizable pages. The goal is to provide a free, accessible space for creative expression and community building, supported by ads and premium features.

About Tumblr

Simplify's Rating
Why Tumblr is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$1.2B

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Gen Z revival boosts user growth via updates.
  • WordPress migration enables open social web syncing.
  • Communities connect fans, enhancing engagement.

What critics are saying

  • WordPress migration delays trap users in walled garden.
  • X-like interface alienates core fandoms to Instagram.
  • Bluesky erodes gains with superior decentralization.

What makes Tumblr unique

  • Tumblr modernizes reblogging for Gen Z users.
  • Launches Reddit-style Communities and Tumblr TV.
  • Integrates ActivityPub for fediverse federation.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$1.2B

Above

Industry Average

Funded Over

8 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Android Headlines
Apr 3rd, 2025
Tumblr is reportedly reviving as Gen Z take interest in the platform

To keep up the momentum and please Gen Z, Tumblr recently rolled out a few updates, introducing Reddit-style Communities and Tumblr TV.

Alliance of Independent Authors (ALLi)
Dec 17th, 2024
Tumblr Launches Communities to Connect Fans and Bluesky Doesn't Rule Out Ads: Self-Publishing News with Dan Holloway

Tumblr has announced that it will be launching its Communities function out of beta to the wider user base.

Search Engine Journal
Nov 10th, 2023
Mullenweg Confirms Tumblr Failed But Not Closing

Verizon had acquired Tumblr from their acquisition of Yahoo, which had purchased Tumblr for $1.1 billion dollars years earlier.

Hypebeast
Aug 19th, 2023
Tumblr Rolls Out a Very Twitter-Like Update to Its Interface

Tumblr rolls out a very twitter-like update to its interface.

TechCrunch
Aug 17th, 2023
Tumblr is rolling out a new web interface, and it looks a lot like X (formerly Twitter)

Tumblr is officially rolling out a new look for its web browser after testing it with select users over the past month.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Tumblr right now.

Find jobs on Simplify and start your career today

We update Tumblr's jobs every few hours, so check again soon! Browse all jobs →