Tumblr

Tumblr

Social media platform for blogging and sharing

About Tumblr

Simplify's Rating
Why Tumblr is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$1.2B

Headquarters

New York City, New York

Founded

2007

Overview

Tumblr is a social media platform that allows users to create and share content through blogs, catering to individuals, artists, writers, and small businesses. Users can post various media types and follow other blogs, which appear on their dashboard for easy interaction and sharing. A key feature is the ability to "reblog" posts, fostering a community-driven environment. Tumblr generates revenue through advertising and premium customization options, aiming to provide a versatile platform for creative expression and social interaction.

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Simplify's Take

What believers are saying

  • Gen Z interest could lead to a resurgence in Tumblr's popularity.
  • Reddit-style Communities and Tumblr TV enhance user interaction and content discovery.
  • Collaboration with ActivityPub positions Tumblr as a leader in decentralized social networking.

What critics are saying

  • Twitter-like interface may alienate long-time users preferring the original design.
  • Reddit-style Communities could lead to content moderation challenges.
  • Focus on Gen Z may neglect Tumblr's existing older user base.

What makes Tumblr unique

  • Tumblr offers a unique blend of blogging and social media features.
  • The platform supports diverse content types, including text, photos, and videos.
  • Tumblr's community-driven environment fosters creative expression and niche interest groups.

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Funding

Total Funding

$1228.8M

Above

Industry Average

Funded Over

7 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Company News

Android Headlines
Apr 3rd, 2025
Tumblr is reportedly reviving as Gen Z take interest in the platform

To keep up the momentum and please Gen Z, Tumblr recently rolled out a few updates, introducing Reddit-style Communities and Tumblr TV.

Self Publishing Advice
Dec 17th, 2024
Tumblr Launches Communities to Connect Fans and Bluesky Doesn't Rule Out Ads: Self-Publishing News with Dan Holloway

Tumblr has announced that it will be launching its Communities function out of beta to the wider user base.

Search Engine Journal
Nov 10th, 2023
Mullenweg Confirms Tumblr Failed But Not Closing

Verizon had acquired Tumblr from their acquisition of Yahoo, which had purchased Tumblr for $1.1 billion dollars years earlier.

Hypebeast
Aug 19th, 2023
Tumblr Rolls Out a Very Twitter-Like Update to Its Interface

Tumblr rolls out a very twitter-like update to its interface.

TechCrunch
Aug 17th, 2023
Tumblr is rolling out a new web interface, and it looks a lot like X (formerly Twitter)

Tumblr is officially rolling out a new look for its web browser after testing it with select users over the past month.

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